记者 王海燕 新年伊始，上海的年味扑面而来。豫园灯会上，游客与"赛博财神"机器人互动合影；陆家嘴商圈， 推出了寻"马"摩登之旅，市民可在东方明珠邂逅"小马宝莉"的魔法世界。 对上海而言，浓浓的年味不仅是一道动人的文化景观，更有助于激活城市脉动、释放消费潜能。 串珠成链，扩大服务消费 1月13日，上海发布促进服务业提质增效和消费提振扩容联动发展的28条措施。 "上海人均GDP已经超过3万美元，服务消费正处于快速增长阶段，从新出台的28条措施也可以看 出，上海将促消费的重点移向了服务业。"市人大代表、上海开放大学经济管理学院院长、教授孙慧认 为，服务消费具有高复购率、高潜力特质，文旅、养老、育幼、家政等已成为不可或缺的生活场景，尽 管市场巨大，服务消费的供给侧潜力有待深挖。 一些代表认为，上海拥有丰厚的历史文化与都市旅游资源，却如珍珠散落，尚未通过系统性的叙事 设计与产品串联，真正"串珠成链"。市人大代表、复星国际联席首席执行官徐晓亮说，对比带动周边增 收12亿元的"苏超"赛事，上海文体赛事的消费溢出效应仍有较大提升空间。他建议，深化票根经济与场 景联动，实现赛事、展览、景区门票与周边餐饮、住宿、购物的智能联动与 ...

（上接1版） 《方案》的印发旨在优化和扩大服务供给，促进服务消费提质惠民，为经济高质量发展提供有力支撑。 对企业而言，投资与创新方向更清晰，为企业开展经营活动提供了有力加持；对消费者而言，意味着可 选择的服务更多、质量更稳定、体验更丰富，尤其是在家政、旅居、文化娱乐等领域，将更好满足其个 性化、多样化和情绪价值需求。 展望未来，洪勇表示，服务消费仍将是我国扩大内需和促进高质量发展的重要引擎，其增长动力将更多 来自人口结构变化、生活方式升级和技术赋能。随着标准、监管和信用体系不断完善，服务供给质量提 升，服务消费将在稳增长、稳就业和改善民生中发挥更加基础性、长期性的作用。崔丽丽认为，服务消 费结构将持续升级、继续深化，同时技术发展与服务深度融合，促进产业迭代创新升级，中国服务品牌 也将有机会脱颖而出。 洪勇认为，目前部分服务消费领域标准体系、信用体系和监管规则尚不健全，影响消费者信心。并且服 务消费对时间、收入和场景依赖度高，居民预期和消费环境改善仍需持续推进。 同时也要看到，制约因素依然存在。在崔丽丽看来，目前限制服务消费发展的最核心矛盾是优质供给不 足与结构失衡：一方面，高品质、精细化、个性化的服务供给短缺 ...

Group 1 - The core viewpoint of the article emphasizes the importance of expanding domestic demand as a key measure to address structural constraints and build a new development pattern in the context of ongoing external environmental changes affecting China's economy [1][2]. - The recent State Council meeting outlined a comprehensive policy package aimed at promoting consumption and expanding investment, which are identified as the two main lines of focus for economic work in 2026 [2][3]. - The article highlights the role of fiscal and monetary policies as essential tools for economic regulation, with fiscal policy providing direct and targeted adjustments through budget arrangements and tax leverage, while monetary policy influences credit demand indirectly through total money supply and interest rate adjustments [1][4]. Group 2 - In terms of promoting consumption, the article discusses the optimization of interest subsidy policies for service industry operators and personal consumption loans, which aim to enhance residents' consumption capacity and lower credit costs [2][3]. - The article outlines that in 2026, policies will further optimize personal consumption loan subsidies and increase support for service industry operators, creating a positive cycle between demand and supply [3][4]. - For expanding investment, the article details a set of measures designed to lower financing costs for market entities, including loan interest subsidies for small and micro enterprises and the establishment of risk-sharing mechanisms for private enterprise bonds [3][4]. Group 3 - The article emphasizes the interconnectedness of employment stability, income expectations, and consumer confidence, indicating that support for investment will ultimately benefit consumption growth [4][5]. - It stresses the importance of fiscal subsidies in reducing financing costs for small and micro enterprises, which are crucial for maintaining operations and supporting job stability [4][5]. - The article calls for enhanced collaboration between fiscal and monetary policies to effectively address bottlenecks in the economic chain from production to consumption, thereby stimulating market vitality and resilience [5].

Group 1 - The core viewpoint emphasizes the need to optimize consumer supply and fully unleash domestic demand potential to enhance consumption's role in economic growth [2][3] - The government is implementing special actions to boost consumption, focusing on demand-driven and market-oriented strategies, particularly in the ready-to-drink beverage sector [2] - The government encourages companies like Mixue Ice City to improve R&D capabilities, introduce new popular products, and enhance digital oversight across the supply chain to ensure food safety [2] Group 2 - Urban commercial circles are identified as crucial platforms for consumer activity and city vitality, necessitating high-standard planning and development to attract flagship stores and cultivate new consumption scenarios [3] - The government aims to elevate consumption as a fundamental driver of economic growth, promoting policies that enhance consumer spending in major goods and services [3] - There is a focus on improving consumer capacity and conditions, protecting consumer rights, and creating an optimized consumption environment to stimulate demand and support sustained economic momentum [3]