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青州:电商赋能特色产业高质量发展
Sou Hu Cai Jing· 2025-11-19 13:39
Core Insights - Qingzhou City is actively promoting the deep integration of e-commerce with local特色产业, accelerating e-commerce empowerment to enhance the "e-commerce +" development model, and facilitating the transformation and upgrading of特色产业 [1] Group 1: E-commerce Development - Qingzhou City has established four public live streaming rooms to provide comprehensive services for rural leaders, new farmers, and e-commerce, enhancing sales channels and increasing the visibility of特色农产品 [1] - The local特色农产品, such as the "ice cream radish," has seen sales of three to four thousand orders for each of the two varieties sold since November, with expectations for higher sales in December [1] Group 2: Employment and Community Impact - E-commerce has created a supply chain that encourages young people and local women to join the workforce, with some earning between 200 to 400 yuan per day [3] - The village's approach includes a model of "party committee guidance, branch platform building, village officials performing, and community benefits," promoting the deep integration of e-commerce with local特色产业 [3] Group 3: Future Plans and Logistics - Future plans include forming an agricultural product collective from various towns to streamline logistics and reduce costs, enhancing brand development and sales volume [3] - Qingzhou City is seizing the live-streaming e-commerce trend by building a flower e-commerce industrial park and expanding service chains to promote the flower e-commerce industry [2] Group 4: Flower E-commerce Expansion - The flower garden in Qingzhou primarily sells "Xian Ke Lai" flowers online, reaching a national market and helping local flower farmers distribute their products quickly [4] - The flower garden has grown from a one-person operation to a team of over 20, accumulating 600,000 to 700,000 followers on Douyin, with plans to expand to other platforms like Taobao and Kuaishou [4] Group 5: Systematic E-commerce Strategy - Qingzhou City has positioned e-commerce as a key driver for cultivating new productive forces, stimulating consumption, and promoting industrial transformation through a systematic approach across 11 areas [4] - Seven enterprises and individuals have been recognized as top e-commerce brands in Weifang, and the Qingzhou flower e-commerce live streaming base has been awarded as an excellent agricultural e-commerce live streaming base in Shandong Province [4]
一座温带城市 想成为中国“热植之都”
经济观察报· 2025-07-13 06:19
Core Viewpoint - Qingzhou has evolved into a significant hub for tropical plant cultivation, leveraging its historical strengths in the flower industry to meet the diverse preferences of different generations, particularly the younger demographic [1][4]. Group 1: Industry Development - The total output value of tropical plants in Qingzhou has surpassed 1 billion yuan [3]. - Qingzhou is recognized as the "Hometown of Flowers" in China, previously accounting for 80% of the country's succulent plants and being a major production area for various flowers [3]. - The city has developed a unique "farmer + enterprise" model, combining the expertise of experienced farmers with the capabilities of enterprises [3][19]. Group 2: Market Trends - The popularity of tropical plants, such as the white monstera, has surged among young consumers, leading to a significant increase in cultivation in Qingzhou over the past five years [2][11]. - The first tropical plant exhibition held in Qingzhou attracted over 100 domestic exhibitors and more than 60 international exhibitors, showcasing the city's growing influence in the tropical plant market [5][6]. Group 3: Key Players - Hao Jian, known as the first person in Qingzhou to cultivate tropical plants, successfully introduced the white monstera, which significantly impacted the local market [2][9]. - Wang Xinguo, president of the Qingzhou Flower Association, emphasized the need for Qingzhou to transition from merely a planting base to an international platform for tropical plant cultivation, technology exchange, and trade [6][11]. Group 4: Technological Advancements - Companies like Qianhui Qianzi have made significant progress in breeding techniques for tropical plants, such as the colorful taro, which is expected to become a major revenue source [23]. - The long-term investment in breeding and technology has allowed Qingzhou to maintain a competitive edge in the tropical plant sector, with a focus on developing new varieties [26][28]. Group 5: Economic Impact - Local farmers can earn between 200,000 to 300,000 yuan annually from flower cultivation, significantly higher than other crops [20]. - The rapid entry of farmers into the tropical plant market has led to price adjustments, demonstrating the dynamic nature of the industry [21]. Group 6: Future Outlook - Qingzhou aims to become a national and international center for tropical plants, focusing on variety innovation and expanding its market influence through e-commerce [38].