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传承千年的“花开富贵”,是独属中国新年的“仪式感”
Xin Lang Cai Jing· 2026-02-22 01:29
Core Viewpoint - The article highlights the cultural significance of flowers during the Chinese New Year celebrations, emphasizing the deep-rooted tradition of using flowers to enhance the festive atmosphere across various regions in China [1][10]. Group 1: Regional Celebrations - In Jiangnan, the early spring is marked by the blooming of plum blossoms, with Changzhou being a representative city where the celebration includes a blend of cultural and festive activities [3]. - Wuhan's East Lake Plum Garden features over 30,000 plum trees, attracting visitors who enjoy the beauty of the blossoms while celebrating family reunions [3]. - In Guangzhou, the "Flower Street" tradition is a vital part of the New Year celebrations, where families select flowers symbolizing good fortune and prosperity [5]. Group 2: Flower Varieties and Symbolism - The article describes various flowers associated with the New Year, such as the butterfly orchid, large flowered cymbidium, and winterberry, which contribute to the festive atmosphere in Jiangnan [3]. - In Southwest China, the camellia is a popular choice for decoration, symbolizing good wishes for the coming year, while in Guizhou, the fragrance of wax plums fills homes, representing family health and happiness [6]. - Northern regions feature the winter plum blossom, which adds elegance to the New Year celebrations, with traditional activities like enjoying sweet snacks while admiring the flowers [8]. Group 3: Cultural Significance - The act of flower appreciation during the New Year is portrayed as a cultural inheritance, representing warmth and familial bonds, transcending mere visual enjoyment [8][10]. - Each blooming flower is seen as a beautiful wish, and family outings to enjoy the flowers serve as a testament to reunion and togetherness [8].
【新春走基层·欢乐闹新春】年味溢古都
Xin Lang Cai Jing· 2026-02-14 23:01
"一进腊月就开始忙,近一周光蝴蝶兰就卖了近5000盆,今天一天就销出400盆左右!"店主陈玉爱一边 麻利地为花盆系上红丝带,一边笑着介绍,园区活动吸引大批客流,家庭摆放和走亲访友的订单络绎不 绝。 带着父母逛花市的市民王霞手里提着两盆蝴蝶兰和一袋生鲜:"家在附近,楼下购物、楼上挑花,一站 式解决,太方便了。爸妈爱红色蝴蝶兰,我偏爱鲜切花,一家人都能找到心头好,看舞龙时我爸还说想 起了小时候的年味。" 市民赵晶晶则和朋友边逛边拍,将花市美景发到社交平台,引得不少人询问地址,"'工业风+传统文 化',随手拍都出片,太适合年轻人打卡"。 叁伍壹壹文创园运营总监马暄捷介绍,花市将持续至元宵节,园区将非遗与潮流融合,采用"分段式"演 出和"流动式"巡游,实现全家共赏。(经济日报记者 雷 婷) "咚咚锵!咚咚锵!"一阵激昂的锣鼓声骤然响起,专业舞龙团队身着红衣,在陕西西安市雁塔区叁伍壹 壹文创园区入口舞动祥龙,金龙翻滚腾跃,引得市民纷纷驻足围观,孩子们追着龙身奔跑欢呼,现场氛 围热烈非凡。 春节前夕,叁伍壹壹文创园内以"走马观花"为主题的新春花市正在举办。锯齿形采光天窗下,中庭繁花 簇拥,国潮灯笼、吉祥挂布与老厂区特有的 ...
年味溢古都
Xin Lang Cai Jing· 2026-02-14 21:57
带着父母逛花市的市民王霞手里提着两盆蝴蝶兰和一袋生鲜:"家在附近,楼下购物、楼上挑花,一站 式解决,太方便了。爸妈爱红色蝴蝶兰,我偏爱鲜切花,一家人都能找到心头好,看舞龙时我爸还说想 起了小时候的年味。" 市民赵晶晶则和朋友边逛边拍,将花市美景发到社交平台,引得不少人询问地址,"'工业风+传统文 化',随手拍都出片,太适合年轻人打卡"。 叁伍壹壹文创园运营总监马暄捷介绍,花市将持续至元宵节,园区将非遗与潮流融合,采用"分段式"演 出和"流动式"巡游,实现全家共赏。 "咚咚锵!咚咚锵!"一阵激昂的锣鼓声骤然响起,专业舞龙团队身着红衣,在陕西西安市雁塔区叁伍壹 壹文创园区入口舞动祥龙,金龙翻滚腾跃,引得市民纷纷驻足围观,孩子们追着龙身奔跑欢呼,现场氛 围热烈非凡。 春节前夕,叁伍壹壹文创园内以"走马观花"为主题的新春花市正在举办。锯齿形采光天窗下,中庭繁花 簇拥,国潮灯笼、吉祥挂布与老厂区特有的工业灰墙体相映成趣。 步入花市区,喜庆气息扑面而来。房顶悬挂的红灯笼、吉祥挂布随风摇曳,红掌舒展肥厚叶片,君子兰 挺着翠绿剑叶,而"年宵花主角"蝴蝶兰最是抢眼——大红、玫红、喜庆复色的蝴蝶兰整齐排列,花朵如 振翅欲飞的彩蝶 ...
年俗遇浪漫,花卉消费喜迎“黄金档”
Xin Lang Cai Jing· 2026-02-14 13:28
(来源:中国商报) 转自:中国商报 中国商报(记者 于佳鑫 文/图)马年春节前夕,鞍山花卉消费迎来"黄金档期"。中国商报记者近日走访鞍山味邦花卉城了解到,蝴蝶兰、君子兰、杜鹃花等 年宵花盆景备受市民青睐。2月14日,在美团、淘宝闪购等本地生活服务平台上,鲜切花和花束的订单量也出现明显增长。年俗与浪漫"碰撞",共同点亮了 鞍山的花卉消费市场。 年宵花盆景销售"节前冲刺" 2月13日,距离农历马年除夕仅剩3天,鞍山味邦花卉城内汇聚了不少客流。作为当地主打盆景销售的花卉市场,各家店铺里的年宵花盆景已进入盛开期,吸 引了大批市民驻足挑选、询价下单。 鞍山味邦花卉城的一家花店门外摆出了"年宵花卉"招牌。 "过年了都想着来买盆花,过年都不买还等什么时候买?"一名市民一边弯腰挑选花架上的杜鹃花盆景,一边与妻子调侃。也有市民在一盆盆颜色各异、争相 开放的蝴蝶兰前驻足感慨:"这也太好看了,都被美得走不动路了!" 记者在现场看到,味邦花卉城内年宵花盆景品类丰富,主打品种清晰,贴合鞍山市民的消费喜好。其中,蝴蝶兰、红掌、杜鹃、海棠等是近期的主流热销品 种,这些花卉盆景造型精致、颜色喜庆,十分契合春节的氛围。叶片宽阔翠绿、株型端庄的 ...
老北京人青睐的年宵花
Xin Lang Cai Jing· 2026-02-01 20:19
Core Insights - The article discusses the tradition of purchasing "Nianxiao" flowers during the Chinese New Year, which are floral decorations sold from before the Spring Festival until the Lantern Festival, enhancing the festive atmosphere and symbolizing good fortune [1] Group 1: Historical Context - The history of flower cultivation in Fengtai dates back several hundred years, with the area known as a "flower town" due to its significant flower production [2] - During the Ming Dynasty, it was recorded that residents in the area engaged in flower cultivation, indicating its long-standing importance as a flower production region for Beijing [2] - Major flower markets in Beijing during the late Qing and early Republic periods were located in areas like Chongwenmen, where flower farmers would sell their products, especially Nianxiao flowers during the New Year [2] Group 2: Popular Flower Varieties - Historically, the most favored Nianxiao flowers in Beijing included water lilies, cyclamens, and kumquats, which were highly sought after during the lunar month of December [2] - Water lilies, known for their elegant appearance and fragrance, were particularly favored by scholars and were often used for decoration during the New Year [3] - Cyclamens, with their unique flower shape, were referred to as "rabbit flowers" and were popular among the locals as a symbol of spring [3] - The "Gentleman's Orchid" was appreciated for its upright leaves and elegant flowers, symbolizing nobility and good fortune, making it a popular choice for New Year decorations [3] - Kumquats, with their round shape and golden color, are associated with good luck and prosperity, further enhancing their popularity during the festive season [3]
阳台里的花
Xin Lang Cai Jing· 2026-01-29 18:46
Group 1 - The article highlights the transformation of a balcony into a vibrant garden, showcasing various plants that create a serene environment [1] - The initial interest in gardening was sparked by a colleague who introduced plants into the workplace, leading to a gradual appreciation for flowers [2] - The support from a neighbor with gardening expertise revitalized the balcony, emphasizing the importance of community and mentorship in nurturing interests [3] Group 2 - The author reflects on the educational parallels between nurturing plants and raising children, noting that each child, like each flower, has unique qualities that require a supportive environment to thrive [3]
视频丨年宵花“花”式上新 年味“马上”来
Yang Shi Xin Wen Ke Hu Duan· 2026-01-25 07:28
Core Insights - The main theme of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [2][4] - The event features a variety of creative floral arrangements and themes, promoting a new lifestyle approach to flower purchasing [6] Industry Overview - Approximately 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, showcasing flowers from ten major production areas across the country [8] - The exhibition includes 27 leading enterprises, facilitating exchanges between different production regions [8] Consumer Trends - A new trend in the flower market is the rise of "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (兜兰) becoming a popular choice among young consumers and urban professionals [8][11] - The Paphiopedilum has transitioned from a rare and expensive plant to a more affordable option, with prices dropping to around 100 yuan per pot due to improved breeding techniques [11] Product Innovations - The "马上遂心" combination pot allows consumers to creatively mix different flower materials, enhancing the experience of flower purchasing [6] - New varieties and creative concepts are being introduced at the exhibition, with representatives showcasing nearly 10,000 pots of azaleas [15]
年宵花市俏美丽经济旺,枣庄新春消费市场涌动蓬勃生机
Qi Lu Wan Bao· 2026-01-24 03:18
Core Insights - The flower market in Zaozhuang has seen a significant increase in activity leading up to the New Year, reflecting a vibrant consumer market and people's enthusiasm for a better life [1][4][7] Group 1: Market Trends - The flower market in Zaozhuang has entered a peak sales period for New Year flowers, with various types of flowers and plants available, enhancing the festive atmosphere [4][7] - The demand for flowers has evolved beyond mere decoration, becoming a form of "beautiful consumption" that enhances emotional connections and quality of life [7] Group 2: Business Strategies - Flower shops are responding to increased demand by expanding their product offerings, launching customized combinations, and enhancing online ordering and care knowledge services, which have effectively boosted customer traffic and sales [4][7] - The intelligent greenhouse at the Qian Niu Garden's butterfly orchid planting base is optimizing flower blooming periods to ensure peak sales during the festive season, with over 30,000 orchids expected to bloom before the 10th day of the lunar month [4][7] Group 3: Economic Impact - The flourishing flower market is not only benefiting growers and merchants but also stimulating related industries, showcasing the resilience of the consumer market and the potential for domestic demand [7] - As the Lunar New Year approaches, Zaozhuang is illustrating a blend of cultural heritage and economic development, with the festive spirit and economic vitality growing through consumer enthusiasm for beauty [7]
盆栽花卉绿植走俏拉萨冬日市场
Zhong Guo Xin Wen Wang· 2025-12-30 08:49
Core Viewpoint - The market for potted flowers and green plants in Lhasa is thriving during the winter season, driven by improved economic conditions and changing consumer preferences among local residents [1][3]. Group 1: Market Dynamics - Lhasa's flower market has evolved from primarily vegetable greenhouses to a mature market with over twenty vendors selling hundreds of varieties of flowers and plants, with prices ranging from 30 to 300 yuan per pot [3]. - The winter climate in Lhasa, characterized by cold and dry conditions, has led to a preference for indoor plants, supported by the availability of sunrooms and balconies in many homes [3][4]. Group 2: Consumer Behavior - Middle-aged and older residents in Lhasa tend to prefer brightly colored flowering plants, while younger consumers show a preference for green plants [3]. - The peak sales periods are around the Spring Festival and Tibetan New Year, with some flower shops reporting daily revenues of up to 1,500 yuan [3]. Group 3: Business Performance - A larger flower supermarket reported a revenue of nearly 5,000 yuan on a particularly busy Saturday, marking it as the best sales day since the onset of winter [4]. - Local businesses are not only selling directly to consumers but also supplying to tea gardens, companies, and institutions, indicating a diversified revenue stream [4].
“创新搭配+定制服务”催生鲜花经济“新”消费 花样“抢手货”俏销假日市场
Yang Shi Wang· 2025-12-30 05:31
Core Insights - The flower market is heating up as the New Year holiday approaches, with strong demand for various floral products in regions like Ningde, Fujian, indicating a trend towards creative customization services for 2025 consumption [1][10] Group 1: Market Trends - In Ningde, over 3,000 pots of large flower orchids are in high demand, with a flowering period of over three months, making them a sought-after item for the 2025 New Year flower market [3] - The local flower industry has over 4,000 acres of planting area, generating an annual output value of 370 million yuan, contributing to rural revitalization [10] Group 2: Product Offerings - Besides large flower orchids, various creative floral products have been developed, including unique potted plants made from different succulent species, appealing to consumers of all ages [8][12] - The flower planting base offers personalized customization services, including pot styles, succulent combinations, greeting cards, and themed scene designs to meet diverse consumer needs [12] Group 3: Regional Developments - In Zaozhuang, Shandong, the flower market has introduced numerous new varieties and combinations, including fresh-cut flowers and potted plants, catering to diverse consumer preferences [13] - Popular flower varieties in Zaozhuang include colorful orchids and winter greens, which resonate with the festive atmosphere of the New Year, while affordable and easy-to-care-for plants like pothos and bamboo are also favored by consumers [15]