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1月翻倍,又一个被爆炒的消费赛道
Ge Long Hui· 2025-12-21 13:17
此前,中央经济工作会议将"坚持内需主导,建设强大国内市场"定位明年八大重点任务之首。 在短暂的概念爆炒之后,"犒赏经济"会走出怎样的行情? 01 尽管概念新鲜,但从其本质来看,犒赏经济概念仍是新消费概念的分支。 在此基调下,"扩内需"势必成为市场的重要议题。 近日,学习时报刊发《何为"犒赏经济"》的文章,提出了一个新名词——"犒赏经济"。 随后,百大集团、德艺文创、广博股份等一众概念股批量直接涨停,有的甚至不到1个月就已接近翻倍。 某种程度上看,犒赏经济和之前的IP经济、谷子经济、悦己经济等情绪消费概念十分类似,但又更进一步。 从官方定义来看,犒赏经济是指消费者在面对工作生活压力或特定的心理需求时,通过购买价格在承受范围内的非必需品或体验服务,以获取即时性愉悦 感、自我确认感和心理疗愈的一种经济活动。 也是因此,相比悦己经济等,犒赏经济的范畴内加入了更多服务性消费。 相比文娱、潮玩,旅游、餐饮,甚至饮料,都可以被纳入"犒赏经济"的范畴。 在生活中也不难发现,越来越多行业开始引入"疗愈""解压"等情绪元素,也开始模仿盲盒、谷子等情绪消费的玩法。 商务部数据显示,2025年年轻人"犒赏类"消费占比明显攀升,95后 ...
6.27犀牛财经早报:超百只主动权益基金净值创新高 张勇等9人退出阿里合伙人
Xi Niu Cai Jing· 2025-06-27 01:54
Group 1: Fund Performance and Market Trends - Over 180 active equity funds have reached new net asset value highs as of June 25, with more than half having been established for over a year, some close to 14 years [1] - The new fund issuance market has seen significant activity, with over 100 billion yuan in new fund issuance in June alone, marking a record monthly high for the year [1] - Commercial banks have significantly increased the issuance of perpetual bonds, with over 600 billion yuan issued in the second quarter, a 260.82% increase compared to the previous quarter [1] Group 2: Corporate Developments and Challenges - Mercedes-Benz is facing a crisis in its smart technology transition, with widespread failures in vehicle navigation and CarPlay functions reported, leading to a recall of 16,100 vehicles due to safety concerns [2] - The company plans to invest over 14 billion yuan in R&D to address these issues, but delays in developing its proprietary operating system and slow collaboration with local tech firms have raised concerns [2] - Alibaba has seen a significant leadership change, with nine partners, including Zhang Yong, exiting the partnership, as the company emphasizes a shift towards AI-driven innovation [4] Group 3: Legal and Financial Matters - Li Bao Insurance has faced a surge in legal challenges, with five new cases set for trial in July, bringing the total to 78 cases since 2025 [4] - The court upheld a ruling against Smartisan Technology, requiring the company to repay a loan of 15 million yuan with interest, following a dispute with investor Zheng Gang [6][7] Group 4: Market Movements and Economic Indicators - The U.S. stock market saw all three major indices close higher, with the Nasdaq rising by 0.97% and the S&P 500 nearing historical highs, driven by strong performance in tech stocks [8] - Economic data from the U.S. has bolstered expectations for at least two interest rate cuts by the Federal Reserve this year, leading to a decline in U.S. Treasury yields and a drop in the dollar index [8]