作为颐莲品牌主理人，姜良艳在主题为《超越GMV，重构品牌价值新坐标》的圆桌对话中强调："品牌价值不是短期流量堆砌，而是产品 力与情绪价值的双重沉淀。我们坚持'科技为骨、文化为魂'，通过福瑞达的玻尿酸技术构建产品护城河，同时融合济南名士文化与宋式美 学，打造独属东方的情感价值符号。"她特别指出，品牌需在GMV增长与价值沉淀间找到平衡点，实现从"流量品牌"到"价值品牌"的跃 迁。 在主题为《香妆品牌价值评估体系的探讨》的圆桌论坛上，颐莲品宣负责人吕艳琼与四位不同领域专家从模型构建、数据来源、样本选 择、专家视角等多方面展开了深度剖析。吕艳琼强调，从品牌实践者角度来看，此体系更像一份"价值宣言"，提示优秀品牌需具备销量与 声量之外的多维度和谐共生的生态格局。她期待这套系统能够鼓励企业去思考如何成为被消费者需要、被行业尊重的优秀品牌；也可以让 更多好的品牌被看见，好的品牌价值被传递。 2025年9月25日，在中国香料香精化妆品工业协会主办的"2025中国香妆品牌价值大会"上，福瑞达生物股份旗下颐莲品牌凭借卓越的市场 表现与品牌影响力，正式获得"香妆品牌价值证书"，其品牌价值评估突破120亿元，成为国内香妆行业标杆性成 ...

Core Insights - The current consumer industry is experiencing collective anxiety regarding the reliance on low prices as the only solution, with concerns that brand, quality, and innovation are losing importance [1] - There is also anxiety about the diminishing significance of major promotional events as consumer stockpiling mentality fades, leading brands to question the effectiveness of high marketing costs during these events [1] - The recent release of the "China Online Consumption Brand Index" (CBI) and "Global Brand China Online Top 500" lists by Peking University indicates that consumer emphasis on brand and quality is actually increasing, and major promotions remain a key strategy for enhancing brand value and customer loyalty [1][2] Group 1: CBI Index and Methodology - The CBI index is the first brand value assessment system based entirely on actual consumer purchasing behavior, filling a gap left by traditional macro indicators [1] - The index is developed by Peking University and supported by Alibaba, updated quarterly, and utilizes a comprehensive data set from 6,000 brands on Taobao and Tmall [3][5] - The methodology employs machine learning algorithms to identify key indicators that distinguish "high-quality brands" from ordinary ones, ensuring the index is both comprehensive and dynamic [6][5] Group 2: Trends and Consumer Behavior - The CBI index shows an upward trend, with a notable increase in consumer preference for quality brands during major promotional events like 618 and Double 11 [7][10] - The data indicates that during these promotional periods, consumers not only increase their total spending but also show a stronger inclination towards selecting quality brands over low-priced alternatives [7][9] - The seasonal fluctuations in the CBI index reflect the impact of major promotions on brand rankings, with brands like Midea and Haier significantly improving their positions during the 618 event [10][11] Group 3: New Brands and Market Dynamics - The research highlights that major promotions serve as critical growth accelerators for emerging brands, allowing them to establish a foothold in competitive markets [12] - For categories like beauty and personal care, promotions help brands create a closed loop from demand generation to brand recognition, enhancing consumer loyalty [13] - In the mother and baby category, promotions facilitate trust-building and market penetration, while personal care brands leverage differentiation and innovative channels to stand out [14][15] Group 4: Strategic Implications for Brands - The core conclusion from the CBI findings is that the challenge for brands is not whether to participate in promotions, but how to effectively leverage them for deeper engagement and growth [17] - Each promotional event represents an opportunity for brands to either capture market share or risk being left behind, emphasizing the need for strategic planning and execution [17]

Group 1 - The "China Online Consumption Brand Index" (CBI) and "Global Brand China Online Top 500" (CBI500) show a growth in online consumer brand index from 63.38 in Q1 2025 to 65.17 in Q2 2025, indicating a trend towards purchasing quality brand products among Chinese consumers [1][2] - The CBI series, developed by Peking University and supported by Alibaba, is the first brand value assessment system based on actual consumer purchasing behavior, filling a gap in traditional macro indicators [2][6] - The CBI index reveals significant seasonal fluctuations in online consumption, with higher values in Q2 and Q4 due to major shopping events like 618 and Double 11, where consumers prefer quality brands over low-priced alternatives [3][5] Group 2 - The top five brands in the CBI500 for this quarter are Apple, Midea, Xiaomi, Haier, and Huawei, with Midea rising to second place due to increased sales and search volume in summer categories [7] - The CBI500 ranking reflects real consumer behavior, with seasonal changes in brand rankings driven by actual sales and search data during shopping festivals [7][8] - A new "Fast-Moving Consumer Goods (FMCG) New Brands List" has been introduced, highlighting the growth potential of emerging brands, with 48 out of 50 listed brands being new Chinese brands [8][9] Group 3 - The research indicates that attracting high-value consumer groups and encouraging repeat purchases are key factors for new brands transitioning from temporary popularity to sustained success [9] - Brands are advised to shift from a "traffic-driven" approach to "user lifecycle management" to effectively engage high-value users through product innovation and service experience [9]

Group 1 - The core report from Brand Finance indicates that the total brand value of Chinese utility companies in 2025 has increased by 23.1% compared to 2024, accounting for 46.2% of the global brand value, ranking first worldwide [1][3] - State Grid's brand value has grown by 20.4%, reaching $85.63 billion, maintaining its position as the most valuable utility brand globally for the eighth consecutive year [3][4] - China Southern Power Grid, with a brand value of $8.98 billion, ranks fifth globally, marking its first entry into the utility sector [3][4] Group 2 - State Grid has a brand strength index (BSI) score of 92.6, rated AAA+, making it the only utility brand to achieve this highest rating [3][4] - China Southern Power Grid is actively expanding its international business, including acquiring shares in Peru's largest distribution company and engaging in cross-border electricity trade with neighboring countries [3][4] - Other notable Chinese brands on the list include Guodian Power (brand value down 1% to $3.67 billion), Huaneng International (brand value up 9.1% to $3.64 billion), and Sungrow Power (brand value up 5.3% to $3.53 billion), ranking 11th, 12th, and 13th respectively [4]

Group 1: Management Changes - Lan Cang Gu Tea announced the appointment of Zhou Xinzong as the new general manager and executive director, responsible for overall management [1] - Zhou Xinzong is a significant shareholder and has previously invested in Lan Cang Gu Tea through capital increases and share transfers [1] - The previous general manager, Wang Juan, resigned due to health reasons, and the chairman, Du Chunyi, temporarily took over the management, leading to stable business operations [1] Group 2: Strategic Partnerships - Kudi Coffee signed a strategic cooperation agreement with the Lincang Municipal Government to establish a core base for coffee cultivation and processing [2] - The cooperation will focus on enhancing coffee planting, building a primary processing system, and creating a Kudi Coffee industrial park in Lincang [2] Group 3: Brand Value Assessment - The "2025 China Tea Regional Public Brand Value Assessment Report" was released, indicating that the brand value of West Lake Longjing tea will reach 8.639 billion yuan, ranking first among 135 tea brands [5] - Yunnan's coffee exports reached 310 million yuan in the first quarter, showing a year-on-year growth of 122%, driven by increasing international market demand [6] - The report highlights the significant growth of Yingde black tea, which has been recognized as the top black tea brand in China with a brand value of 5.178 billion yuan [5]

Group 1 - The core report "Brand Finance 2025 China Brand Value Top 500" was officially released on May 9, 2025, with Phoenix News as the exclusive media partner [1] - TSMC's brand value increased to $34.24 billion, a growth of 36.7%, and its ranking rose from 18th to 11th, with a brand strength rating of AAA+ [1] - TSMC has significantly increased its investment in advanced process research and development, solidifying its leading position in the chip manufacturing sector [1] Group 2 - A total of 17 semiconductor brands made it to the China Top 500, with 10 brands contributing $46.9 billion to the semiconductor industry's brand value, accounting for 89% of the total brand value in this sector [1]

Group 1 - The core report "Brand Finance 2025 China Brand Value Top 500" was officially released on May 9, 2025, with Phoenix News as the exclusive media partner [1] - Sinopec's brand value reached $29.78 billion in 2025, representing a year-on-year growth of 4.6%, maintaining its national ranking at 15th place with a brand strength rating of AA+ [1] - The growth in Sinopec's brand value is attributed to its robust operations in refining and sales, as well as continuous investments in green and low-carbon development, which have solidified its brand position in the oil and gas industry [1] Group 2 - Sinopec has successfully established and put into operation a smart oil and gas field production command center, achieving digital control of the entire exploration and development process, which has reduced labor costs and improved production efficiency [1]

Group 1 - The core report from Brand Finance reveals that CITIC Bank's brand value is 119.2 billion yuan, an increase of 21.9% compared to 2024, ranking 24th, up 6 places from the previous year, with a brand strength rating of AA- [1] - As of the end of 2024, CITIC Bank's total assets reached 9,532.722 billion yuan, growing by 5.31% year-on-year; total loans and advances (excluding accrued interest) amounted to 5,720.128 billion yuan, up 4.03%; total customer deposits (excluding accrued interest) were 5,778.231 billion yuan, increasing by 7.04% [1] - In 2024, CITIC Bank achieved an operating income of 213.646 billion yuan, a year-on-year increase of 3.76%; net interest income was 146.679 billion yuan, up 2.19%; net non-interest income reached 66.967 billion yuan, growing by 7.39%; net profit attributable to shareholders was 68.576 billion yuan, an increase of 2.33% [1] Group 2 - Brand Finance is a global independent third-party brand valuation and strategic consulting firm, collaborating with the International Organization for Standardization (ISO) to establish international standards for brand valuation and assessment [2] - The "Brand Finance 2025 China Brand Value Top 500" report includes key performance indicators of listed brands, highlights innovations and technological developments, and provides insights into global brands in sustainability, all based on international accounting standards and ISO standards [2] - Brand Finance has conducted brand value assessments and consulting services for nearly ten thousand brands across major economies, focusing on top Chinese brands since its establishment [2]

Group 1 - The core viewpoint of the article highlights the release of the "Brand Finance 2025 China Brand Value Top 500" report, showcasing Moutai's brand value growth of 16.5% to reach $58.4 billion, maintaining its position as the most valuable liquor brand in China [1] - Moutai's brand strength rating is AAA+, attributed to its efforts in enhancing brand image through cultural activities domestically and its precise "one country, one policy" strategy for international market expansion into 66 countries and regions [1] - As of 2024, Moutai's investment in research and development has reached 820 million RMB, focusing on technological innovation and cultural integration to strengthen its global competitiveness [1] Group 2 - Brand Finance is an independent third-party brand valuation and strategic consulting firm, collaborating with international standard organizations to establish brand valuation and assessment standards [2] - The "Brand Finance 2025 China Brand Value Top 500" report includes key performance indicators of listed brands, highlights of innovation and technology research, and insights on global brands in sustainability, all based on international accounting standards [2] - Brand Finance has provided brand valuation assessments and consulting services for nearly ten thousand brands across major economies, focusing on top Chinese brands since its establishment [2]

Group 1 - Douyin achieved a brand value of $105.8 billion, reflecting a significant growth of 26%, maintaining its position as the most valuable brand in China for two consecutive years [1] - Douyin is recognized as the second most valuable media and cultural brand globally, following Google's [1] - The growth of Douyin highlights its advantages as a multi-dimensional media platform that seamlessly integrates entertainment, social interaction, e-commerce, and content creation [1] Group 2 - Brand Finance is the only independent third-party brand valuation and strategic consulting firm globally, collaborating with international standard organizations to establish brand valuation standards [2] - The "Brand Finance 2025 China Brand Value Top 500" report includes core performance indicators of listed brands, innovations, and insights into global brand sustainability [2] - Brand Finance has provided brand valuation assessments and consulting services for nearly ten thousand brands across major economies, focusing on leading Chinese brands since its establishment [2]