黄金销售
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金价攀升引热议:金店高价背后的逻辑与消费者之问
Sou Hu Cai Jing· 2025-11-03 05:11
Core Insights - The recent surge in gold prices has led to significant discrepancies in pricing across different sales channels, with online gold prices reaching 919.7 yuan per gram, while a well-known jewelry store quotes as high as 1198 yuan per gram, and a bank offers a more competitive price of 934 yuan per gram [1][2] Pricing Discrepancies - The jewelry store justifies its higher prices by citing factors such as a time lag in price adjustments relative to market demand, processing costs associated with crafting fine jewelry, and the impact of inventory holding costs on pricing [1] - Despite these explanations, consumers express skepticism regarding the fairness and transparency of such pricing strategies, questioning whether they should accept inflated prices based on these reasons [1] Consumer Rights and Market Dynamics - Consumers, as key market players, have the right to question high pricing strategies and to choose alternatives, highlighting the importance of a fair and transparent market environment [2] - The reluctance of the jewelry store to lower prices raises questions about underlying business logic and market considerations, suggesting a need for greater alignment with consumer interests [2] - The expectation for a competitive market where consumers receive value for their money emphasizes the necessity for businesses to adopt pricing strategies that prioritize consumer trust and satisfaction [2]
金价波动 探访呼和浩特金店销售
Sou Hu Cai Jing· 2025-10-25 08:25
Core Insights - The gold market is experiencing significant volatility, impacting sales in jewelry stores in Hohhot, Inner Mongolia [2][3][5][7][8][10] - There has been a noticeable decline in customer traffic for gold purchases, with many customers inquiring about gold buyback prices [2][3][5][7][8][10] Pricing Information - The current gold price is reported at approximately 951 to 978 RMB per gram, depending on the type of gold [3][8][10] - Specific prices include 978 RMB per gram for 24K gold (excluding processing fees) and 968 RMB per gram for investment gold bars [10]
水贝商户:一夜之间,热销产品无人问津
Sou Hu Cai Jing· 2025-10-23 00:47
Core Insights - International gold prices reached a historic closing high on Monday but saw a sharp decline on Tuesday, with New York Mercantile Exchange gold futures dropping over 6% during the day [1] - The silver market followed suit, with silver futures on the New York Mercantile Exchange falling more than 7% [1] - As of 7:30 PM Beijing time, gold futures were priced at $4034.9 per ounce, reflecting a daily decline of 1.81%, while London spot gold was at $4020.44 per ounce, down 2.5% [1] Market Reactions - In Shenzhen's Shui Bei gold market, many gold retailers expressed shock at the significant price fluctuations, with one retailer noting that gold prices dropped from 990 yuan to 930 yuan per gram in a single day, a decline unprecedented in their experience [3] - Despite the price adjustments, there were still consumers visiting gold shops, although the sales volume decreased compared to recent trends [5] - A sales manager indicated that while foot traffic remained decent, most customers were in a wait-and-see mode, hoping for further price drops before making purchases [7] Silver Market Dynamics - The recent drop in silver prices has led to a significant decrease in consumer interest, with some retailers reporting that previously popular silver products are now unsold following the price crash on the 21st [9] - A retailer noted that silver had previously seen a surge in demand, with prices rising approximately 20% in just ten days, but the recent volatility has cooled interest significantly [11] Impact on Gold Recycling - The decline in gold prices has also affected the gold recycling market, with a chief analyst reporting a more than one-third drop in customer visits compared to when gold prices were around 1000 yuan per gram [13]
金价波动震惊黄金销售商 近期活跃的黄金回收市场出现降温
Di Yi Cai Jing· 2025-10-22 14:18
Core Viewpoint - International gold and silver prices have significantly dropped, causing shock among gold sellers in Shenzhen's Shui Bei market [1] Group 1: Gold Market Impact - The volatility in gold prices has led to a decrease in transaction volume at gold jewelry stores [1] - The recent price correction has resulted in a cooling off in the active gold recycling market [1] Group 2: Silver Market Impact - Silver prices have also experienced a downturn, with many silver products previously sold out now facing a lack of demand [1]
金价波动震惊黄金销售商 黄金销售商:水贝销售商称一夜间白银无人问津
Ge Long Hui· 2025-10-22 14:11
Core Viewpoint - International gold and silver prices have experienced a significant decline, leading to a noticeable impact on sales and market activity in the precious metals sector [1] Group 1: Gold Market Impact - Many gold retailers reported a shocking level of price volatility, resulting in decreased transaction volumes compared to recent periods [1] - The drop in gold prices has led to a cooling off in the previously active gold recycling market [1] Group 2: Silver Market Impact - Silver prices have also seen a downturn, with some store owners noting that many silver products were sold out prior to the recent price drop, but are now seeing little to no interest from customers [1]
金价波动引发线上金店拒发潮?多名消费者称购买金饰遭拦截,平台方称将处罚
Sou Hu Cai Jing· 2025-10-20 09:14
Core Viewpoint - The recent surge in international gold prices has led to significant disruptions in online gold purchases, with many consumers reporting that merchants are intercepting shipments or refusing to fulfill orders due to the price volatility [1][9]. Group 1: Price Surge and Consumer Impact - International spot gold prices have reached new highs in October, with domestic gold retail prices exceeding 990 yuan per gram, causing notable price fluctuations [1]. - Consumers, such as Ms. Liu, reported that after purchasing gold at lower prices, merchants intercepted shipments when prices surged, leading to significant financial losses [2][4]. - Another consumer, Ms. Feng, experienced a similar issue where her order was recalled after the price increased, highlighting a pattern of merchants refusing to fulfill orders when prices rise [6]. Group 2: Merchant Behavior and Complaints - Merchants have been reported to intercept shipments under various pretexts, such as "system errors" or "inventory issues," often leading to consumer frustration and financial losses [4][11]. - Online platforms have acknowledged an increase in complaints regarding non-fulfillment of gold orders, with some merchants opting to refund rather than ship products, even at a loss [7][9]. - The "real-time gold" store admitted to intercepting shipments but attributed it to temporary system issues, indicating a lack of accountability for price fluctuations [6][10]. Group 3: Legal and Regulatory Considerations - Legal experts assert that merchants refusing to fulfill orders due to price increases may be in breach of contract, as the purchase agreement is established upon order submission [10][11]. - Consumers are advised to retain transaction records and seek intervention from online platforms or regulatory bodies if merchants fail to fulfill orders [11][12]. - The ongoing situation raises concerns about consumer rights and the need for better protections in the online gold sales market, especially given the prevalence of a "no inventory" model among some small merchants [9][10].
日本惊现金荒!民众疯抢黄金,纸币信仰崩塌下的恐惧与贪婪
Sou Hu Cai Jing· 2025-10-16 08:23
Group 1 - The core point of the article highlights a surge in gold purchases in Japan, driven by rising gold prices and a loss of confidence in the yen due to inflation and currency depreciation [2][3][4] - Gold prices in Japan have doubled in two years and quadrupled in five years, reaching 22,400 yen per gram (approximately 1,057 RMB), leading to a collective anxiety among investors [2][3] - The demand for smaller gold bars (5g, 10g, 20g) has surged as the price of larger bars (100g) becomes unaffordable for average workers, indicating a shift in consumer behavior towards gold as a safe haven [2][3] Group 2 - The gold buying frenzy has disrupted supply chains, with retailers like Tanaka Precious Metals halting sales of gold bars under 50 grams due to overwhelming demand [3] - Political uncertainties, including the election of a pro-expansion fiscal leader, have exacerbated fears of yen depreciation, prompting consumers to seek gold as a more reliable form of currency [3][4] - The article suggests that the current situation in Japan may reflect a broader global trend of distrust in fiat currencies, with gold being viewed as a more stable asset amidst economic turmoil [4]
ATFX:揭秘网络黄金诈骗,电商平台的“保值促销”陷阱
Sou Hu Cai Jing· 2025-07-25 10:44
Core Viewpoint - The rise of e-commerce has led to an increase in fraudulent activities related to gold products, particularly through "value preservation promotions" that mislead consumers about the purity of gold sold online [1][3]. Group 1: Common Fraudulent Practices - Fraudulent practices in online gold sales often include false purity labeling, where products are advertised as having a purity of 999 but contain much lower actual gold content, such as 62% [3][4]. - False advertising is prevalent, with sellers exaggerating the investment value and preservation capabilities of their gold products to entice consumers [5][6]. - Fraudsters exploit consumer trust in gold's value preservation and reliance on e-commerce platforms, making it easy for them to deceive buyers [5][6]. Group 2: Case Study - The "Jinxi Shijia" online store fraud case in Jiangsu in 2023 is a significant example, where the store misrepresented the purity of gold products, leading to substantial financial losses for many consumers [3][4]. Group 3: Detection and Prevention Measures - Consumers can verify the authenticity of gold products by requesting certificates from the National Jewelry Quality Supervision and Inspection Center, which can be cross-checked online [5][7]. - It is crucial to examine product labels for clear and accurate information regarding purity and weight before making a purchase [5][7]. - Consulting with jewelry appraisal professionals can provide additional insights into the authenticity of gold products [5][7]. Group 4: Recommendations for Consumers - Consumers should choose reputable e-commerce platforms with high transparency to avoid fraudulent sellers [7]. - It is essential to remain calm and avoid impulsive decisions when faced with high-value promises, as these often indicate potential scams [7]. - Reporting suspected fraudulent activities to relevant authorities can help prevent further victimization of consumers [7].
金价下跌近百元吸引外地客 消费市场热情大于投资需求
news flash· 2025-05-19 13:28
Core Viewpoint - International gold prices are undergoing adjustments, with spot gold prices dropping by 3.75% last week, briefly falling below $3200 per ounce [1] Group 1: Price Trends - The gold price in Shenzhen's Shui Bei market is displayed at 759 yuan per gram, which is nearly a 100 yuan decrease compared to the prices before the May Day holiday [1] - The current gold price is considered to be in a period of fluctuation and adjustment, with expectations for a potential upward trend starting in June [1] Group 2: Consumer Behavior - There is an increase in consumer activity at gold counters, with many local and out-of-town customers visiting specifically to purchase gold [1] - The decline in gold prices is attracting more young consumers into the market [1]