Core Viewpoint - The rise of e-commerce has led to an increase in fraudulent activities related to gold products, particularly through "value preservation promotions" that mislead consumers about the purity of gold sold online [1][3]. Group 1: Common Fraudulent Practices - Fraudulent practices in online gold sales often include false purity labeling, where products are advertised as having a purity of 999 but contain much lower actual gold content, such as 62% [3][4]. - False advertising is prevalent, with sellers exaggerating the investment value and preservation capabilities of their gold products to entice consumers [5][6]. - Fraudsters exploit consumer trust in gold's value preservation and reliance on e-commerce platforms, making it easy for them to deceive buyers [5][6]. Group 2: Case Study - The "Jinxi Shijia" online store fraud case in Jiangsu in 2023 is a significant example, where the store misrepresented the purity of gold products, leading to substantial financial losses for many consumers [3][4]. Group 3: Detection and Prevention Measures - Consumers can verify the authenticity of gold products by requesting certificates from the National Jewelry Quality Supervision and Inspection Center, which can be cross-checked online [5][7]. - It is crucial to examine product labels for clear and accurate information regarding purity and weight before making a purchase [5][7]. - Consulting with jewelry appraisal professionals can provide additional insights into the authenticity of gold products [5][7]. Group 4: Recommendations for Consumers - Consumers should choose reputable e-commerce platforms with high transparency to avoid fraudulent sellers [7]. - It is essential to remain calm and avoid impulsive decisions when faced with high-value promises, as these often indicate potential scams [7]. - Reporting suspected fraudulent activities to relevant authorities can help prevent further victimization of consumers [7].

Core Viewpoint - International gold prices are undergoing adjustments, with spot gold prices dropping by 3.75% last week, briefly falling below $3200 per ounce [1] Group 1: Price Trends - The gold price in Shenzhen's Shui Bei market is displayed at 759 yuan per gram, which is nearly a 100 yuan decrease compared to the prices before the May Day holiday [1] - The current gold price is considered to be in a period of fluctuation and adjustment, with expectations for a potential upward trend starting in June [1] Group 2: Consumer Behavior - There is an increase in consumer activity at gold counters, with many local and out-of-town customers visiting specifically to purchase gold [1] - The decline in gold prices is attracting more young consumers into the market [1]