Despite a nearly 50% year-to-date stock decline due to broader retail slowdowns and tariff concerns, Deckers' underlying fundamentals look pretty good. A strong balance sheet allows for aggressive share repurchases and operational flexibility. Valuation metrics are attractive, well below competitor Nike and the broad market; a trailing P/E of 17.2 and a forward P/E of 17.6. Year-end seasonal demand for UGGs may also prove to be a tailwind. Even with high inventory and tariff impacts, Deckers' enterprise val ...

The competition in the athletic footwear space is heating up, with two key players — NIKE Inc. (NKE) and Deckers Outdoor Corporation (DECK) — drawing investor attention. While NIKE leans on its global brand power and deep product portfolio, Deckers is gaining traction with strong growth from brands like HOKA and UGG. As market dynamics evolve and consumer preferences shift, the real question is: which stock has the better upside potential in the months ahead?The Case for NIKENIKE continues to hold a promine ...