Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Li Ning, Anta Sports, Shenzhou International, and Huayi Group [11][25][34]. Core Insights - Adidas is expected to see a 10% revenue growth in Q4 2025, with a 13% increase for the full year, driven by strong performance across all channels and regions [1][15]. - VF Corporation reported a revenue of $2.88 billion for FY2026Q3, with a 2% year-over-year growth on a currency-neutral basis, and an improved operating profit margin [2][16]. - The North Face and Timberland brands showed strong growth, while Vans experienced a revenue decline of 10% [3][18]. - The overall performance of the sportswear sector is expected to outperform the broader apparel market, with strong inventory management capabilities among key companies [4][19]. Summary by Sections Adidas Performance - In Q4 2025, Adidas brand revenue is projected to grow by 11% on a currency-neutral basis, with a gross margin increase to 50.8% [1][15]. - For the full year 2025, revenue growth is expected at 13%, with a gross margin of 51.6% and an operating profit margin of 8.3% [1][15]. VF Corporation Financials - VF Corporation's FY2026Q3 revenue reached $2.88 billion, with a currency-neutral growth of 2% [2][16]. - The gross margin improved to 57%, and the operating profit margin increased to 12.1% [2][16]. Brand Performance - The North Face saw a 5% revenue growth in Q3, with strong performance across all product categories [3][18]. - Timberland also reported a 5% revenue increase, while Vans faced a 10% decline [3][18]. Market Outlook - The sportswear sector is expected to maintain resilience and long-term growth potential, with a focus on brands like Li Ning and Anta Sports [4][19]. - Li Ning's profit is projected to decline by 9% in 2025 but grow by 5.8% in 2026, while Anta Sports is expected to see a 15% profit decline in 2025, followed by a 6.4% increase in 2026 [4][19]. Inventory and Supply Chain - The industry inventory is reported to be healthy, with expectations for downstream replenishment to drive upstream order growth [21].

证券研究报告 | 行业周报 gszqdatemark 2026 02 08 年 月 日 纺织服饰 周专题：adidas 披露业绩 2025Q4 业绩预告；VF FY2026Q3 经 营表现优异 【专题一：adidas 披露 2025 年度业绩预告】 adidas 披露 2025Q4 业绩预告，经营表现优异，公司启动股票回购。根 据公司披露，货币中性基础上 2025Q4 adidas 品牌营收同比增长 11%， 若考虑到同期的 Yeezy 产品销售收入后，2025Q4 公司营收增长 10%，毛 利率同比提升 1pcts 至 50.8%。2025 全年来看，货币中性基础上 adidas 品牌营收增长 13%，所有渠道以及地区均有双位数增长，若考虑到同期的 Yeezy 产品销售收入后，2025 年公司营收增长 10%，公司毛利率同比提 升 0.8pcts 至 51.6%，经营利润率同比提升 2.6pcts 至 8.3%。基于强劲的 基本面表现及管理层对未来的信心，公司宣布启动股票回购，计划从 2026 年 2 月初开始，回购价值高达 10 亿欧元的股票。 【专题二：VF 公司披露 FY2026Q3 季报】 FY20 ...

Core Viewpoint - Adidas has announced a stock buyback plan for 2026 following preliminary revenue growth in the most recent quarter, indicating a positive financial outlook for the company. Financial Performance - The company's preliminary revenue for the fourth quarter was €6.08 billion (approximately $7.27 billion), an increase from €5.97 billion in the same period last year [1][6] - The Adidas brand's currency-neutral revenue grew by 11% year-over-year in the fourth quarter [1] - Including sales from Yeezy in 2024, the revenue for the last quarter increased by 10% [1] - Preliminary operating profit was €164 million, up from €57 million in the same quarter last year [1][6] - The preliminary gross margin improved by one percentage point to 50.8% [2][7] Stock Buyback Plan - The supervisory board has approved a €1 billion stock buyback plan, reflecting the company's strong brand momentum and solid fundamentals [3][8] - The buyback is set to commence next month and will continue until the end of 2026, with plans to cancel the repurchased shares [4][8] Future Financial Reporting - The company is expected to announce its full-year financial results for 2025 on March 4 [5][9]

Group 1: Nike's Performance and Strategy - Nike is currently facing notable obstacles in its comeback efforts, with the company stating it is "in the middle innings" of its turnaround [2] - The fiscal year 2026 is focused on right-sizing the classics business, enhancing the digital experience, diversifying the product portfolio, and strengthening consumer and partner relationships [3] - Significant challenges remain in turning around Nike's Converse and Greater China business units, although the company's stock received a boost from insider purchases by executives [4][5] Group 2: Adidas' Progress and Goals - Adidas CEO Bjørn Gulden has nearly achieved the goals of his initial four-year plan one year ahead of schedule, following financial struggles due to a canceled collaboration with Kanye West [6] - The target for Adidas is to become a "healthy company" by 2026, indicating a focus on financial stability and growth [6]

Core Viewpoint - Adidas has won a ruling from the U.S. Ninth Circuit Court of Appeals, dismissing allegations that it misled investors regarding risks associated with its partnership with Yeezy, which had led to a decline in stock price following the termination of the collaboration [1] Group 1 - The termination of the partnership with Ye resulted in a drop in Adidas's stock price [1] - The U.S. Ninth Circuit Court of Appeals ruled in favor of Adidas, rejecting claims of investor misrepresentation related to the Yeezy collaboration [1]

Group 1 - The importance of the Chinese market for global sports giants is increasing, as evidenced by the frequency of visits by top executives [1][2] - Adidas CEO Bjoern Gulden expressed confidence in the Chinese market, noting that 95% of products sold in China are "made in China" and that there is a growing trend towards original Chinese designs [1][2] - Nike's Greater China revenue declined by 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter ending August 31, 2025, while Adidas reported a revenue increase of 11% to €798 million (approximately 6.653 billion RMB) in the same period [2] Group 2 - Nike's Greater China market share is 13.3%, while Adidas holds 13.4%, indicating a competitive landscape where both brands are closely matched [2] - Despite the revenue decline, Nike remains the market leader with a share of 16.2%, followed by Anta at 10.5% and Li Ning at 9.4%, while Adidas has fallen to a 2024 market share of 8.7% [2] - The rise of domestic brands is posing a significant challenge to international players like Nike and Adidas [4][5]

Core Insights - Adidas achieved its highest quarterly revenue ever, reaching 6.63 billion euros in Q3 2025, a 2.8% increase from 6.45 billion euros in the same quarter last year [1][2] - Currency-neutral revenues for the Adidas brand increased by 12% in Q3, driven by strong growth across various markets and product categories [1][2] Revenue and Profit Performance - The operating profit for Q3 improved significantly to 736 million euros, up from 598 million euros in the previous year [2] - The company completed the sale of its remaining Yeezy inventory, meaning Q3 2025 results do not include Yeezy contributions, which were approximately 200 million euros in the prior year [3] Future Guidance - Adidas has raised its full-year guidance for 2025, now expecting currency-neutral revenues to increase by around 9%, up from a previous high-single-digit rate [4] - The expected operating profit for the full year is now around 2.0 billion euros, an increase from the previous guidance of 1.7 billion to 1.8 billion euros [5] - The company anticipates continued double-digit currency-neutral revenue growth for the Adidas brand throughout the year [6]

Core Insights - The global sports footwear and apparel industry is largely defined by the competition between Nike and Adidas, with a historical context of dominance by German, American, and Japanese brands before Nike's rise in the 1980s [1] - In the Chinese market, Nike and Adidas have faced increasing competition from domestic brands like Anta and Li-Ning since 2017, leading to a decline in Adidas's market share [1][10] - Adidas is actively working to regain its position in the Chinese market, showing a notable increase in revenue and market strategies [10][12] Market Dynamics - Nike's market share in China has decreased from 18.1% in 2021 to 16.2% in 2024, while Adidas's share has dropped from 15% to 8.7% in the same period [14] - Anta's market share increased from 9.8% to 10.5%, and Li-Ning's share rose slightly from 9.3% to 9.4% [14] - The competitive landscape is intensifying, with domestic brands gaining traction and impacting the pricing power of established international brands [6][22] Financial Performance - Nike's revenue in Greater China fell by 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter, with a decline in both direct and wholesale channels [4][5] - Adidas reported a 2.2% increase in revenue to €5.952 billion (approximately 49.625 billion RMB) in Q2, with a significant contribution from the Greater China region, which saw an 11% increase [10][11] - The operating profit margin for Adidas in China reached 22.7%, surpassing its margins in Europe and North America [11] Strategic Initiatives - Adidas's CEO, Bjorn Gulden, has been actively engaging with the Chinese market, emphasizing the importance of local production and design [12][14] - Nike is also increasing its investment in China, focusing on enhancing its retail experience and product offerings to regain market share [17][20] - Both companies are facing pressure from the rise of domestic brands, which are improving product quality and competitive pricing [8][22]

Core Insights - The global sports footwear and apparel industry is largely characterized by the competition between Nike and Adidas, with a historical context of dominance by German, American, and Japanese brands before Nike's rise in the 1980s [1][2]. Market Dynamics - Nike surpassed Adidas in North America in 1980, achieving a market share of 50%, while Adidas struggled due to a lag in the sports fashion trend [2]. - Since 2017, domestic brands like Anta and Li-Ning have rapidly gained market share in China, leading to a significant decline in Adidas's position, which fell below Nike, Anta, and Li-Ning by 2024 [3][4]. Performance Metrics - In the Chinese market, Nike's market share decreased from 18.1% in 2021 to 16.2% in 2024, while Adidas's share dropped from 15% to 8.7% during the same period [12]. - As of the latest fiscal quarter, Nike's revenue in Greater China fell by 10% to $1.512 billion (approximately 10.775 billion RMB), with a notable decline in both direct and wholesale channels [7]. Competitive Strategies - Adidas reported a 2.2% increase in revenue to €5.952 billion (approximately 49.625 billion RMB) in Q2, with Greater China being a key growth driver, showing an 11% increase to €798 million (approximately 6.653 billion RMB) [11]. - Adidas's operating profit margin in China reached 22.7%, surpassing that of Europe and North America, indicating a strong performance in the region [11]. Brand Positioning - Domestic brands are increasingly competitive, with claims that they have closed the product gap with Nike, focusing on high-quality products at competitive prices [9]. - Nike is responding to market pressures by enhancing its investment in China, including the transformation of retail spaces into sports experience centers and optimizing product offerings [15][18]. Leadership Changes - Nike appointed Dong Wei as the new chairperson and CEO for Greater China, emphasizing the importance of the Chinese market in its recovery strategy [18][19].

Core Viewpoint - The collaboration between Nike and SKIMS aims to penetrate the women's sportswear market, potentially challenging Lululemon's dominance, but it may provide Lululemon with some breathing room due to NikeSKIMS' current focus on North America and elite sports rather than the Asian market [5][6][22]. Group 1: NikeSKIMS Launch - NikeSKIMS will launch its first collection on September 26, featuring 58 items across 7 series, with prices similar to Lululemon's popular products [5][6]. - The initial product design and release strategy appear conservative, focusing on North America, which may limit immediate market impact [19][20]. Group 2: Financial Performance - Nike's revenue for the fourth fiscal quarter decreased by 12% year-over-year to $11.1 billion, with a net profit drop of 86% to $211 million [10][12]. - In contrast, Adidas reported a 2.2% increase in net sales for the latest quarter, highlighting competitive pressures on Nike [10]. Group 3: Market Dynamics - Lululemon's revenue grew by 6.5% to $2.525 billion, but net profit declined by 5.6%, indicating challenges in the North American market [22]. - The Chinese market has been a stronghold for Lululemon, with a 25% revenue increase, providing a buffer against competition [22]. Group 4: SKIMS Growth and Strategy - SKIMS has rapidly expanded since its inception in 2019, with a valuation increase from $1.6 billion to $4 billion in 2023, indicating strong market demand [13]. - The brand's unique design philosophy and celebrity backing have allowed it to penetrate various segments, including men's wear and swimwear [12][13]. Group 5: Competitive Landscape - The collaboration between Nike and SKIMS is seen as an attempt to replicate the success of Adidas' Yeezy line, but challenges remain in achieving similar market penetration and brand integration [25][27]. - NikeSKIMS must establish its unique identity and market presence to differentiate itself from competitors like Lululemon and Alo [24][27].