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新纽科技展开数字人业务探索,众企业入局或将有效扩大数字人产业成长空间
Zheng Quan Zhi Xing· 2025-05-22 01:11
Group 1: Industry Overview - The digital human industry in China has seen significant growth, with 1.144 million related enterprises as of 2024, and over 174,000 new registrations in the first five months of the year [2] - The market size driven by digital humans is expected to reach 640.27 billion by 2025, indicating a shift from concept to large-scale application [2] - Digital humans are becoming a crucial vehicle for the integration of advanced technologies such as artificial intelligence, big data analysis, and generative AI, injecting new momentum into digital transformation [2] Group 2: Company Initiatives - New New Technology Co., Ltd. (09600.HK) is actively investing in the research and development of digital human products and services, aiming to integrate innovative technologies like graphic computing and AIGC for high-quality solutions [1] - The company seeks to mature its digital human products and solutions for service industry clients, enhancing their application scenarios [1] Group 3: Challenges and Considerations - Current digital human technologies face issues with integration and responsiveness, leading to delays and unnatural interactions, which negatively impact user experience [3] - Ethical and regulatory challenges, including issues related to portrait rights and copyright, need to be addressed as digital humans move towards commercialization [3] - Companies in the digital human sector must find a balance between technological innovation and market compliance to elevate their products from mere technical showcases to value-creating solutions [3]
揭秘数字人赛道成功密码:优秀运营商做对了什么?
Sou Hu Cai Jing· 2025-05-09 05:04
由于每一个创业者的优势不同,资源不同,针对客户群体的独特优势,铭顺科技这边会提供全面的目标群体用户画像,和变现思路。从平台获客到、到客户 转化再到私域运营以及销售转换全流程赋能,同时更需要创业者自我总结。 "与其做万金油,不如成为垂直赛道的专家。"与铭顺科技合作教培行业数字人服务商坦言。该团队凭借创始人深耕教育领域十年的资源,专注只为教培行业 提供数字人服务系统,将铭顺数字人系统与课件生成、AI讲课深度结合,也获得了大量客户。 02:商业模式,从工具售卖到生态价值挖掘 铭顺科技优秀客户坦言:不只是单纯售卖数字人系统的利润,而是"基础功能+增值服务+资源整合"的复合模式更有盈利空间。 合作一年的江西运营商的做法极具代表性: 1基础层。按账号数收取年费 数字人赛道持续火爆,有人一年喜提豪车,有人合作两个月就是爆款不断,客户不断。也有客户觉得没有达到预期效果。为何同样的项目,结果却天差地 别? 01:精准定位用差异化撕开市场缺口 3生态层。对接商品供应链,通过数字人直播实现佣金分成。 这种模式使其客单价翻了3倍,续费率超73%。 对于多样化的盈利模式变现,铭顺提供的不仅是系统,还有商业模式的进化路径。《商业模式手册 ...