这场由陕西苏宁易购发起的活动别出心裁。工作人员带着新鲜西瓜来到社区，邀请居民"下楼吃 瓜"并观看影片，了解家电使用常识以及安全事项。 瞄准夏季家电换新这一需求，工作人员对居民有关空调、冰箱等热门家电的换新问题进行解答，并 现场登记旧机回收信息。据了解，苏宁易购联合各大家电品牌推出了专项补贴，最高可省千元，同时提 供旧机免费拆解、送装一体等便捷服务，大幅降低家电换新的门槛。 连日来，一场场"下楼吃瓜"的活动在西安多个社区热闹开展。7月17日，在曲江明珠小区，居民一 边品尝免费瓜果消暑解渴，一边了解家电知识和以旧换新政策。 曲江明珠小区居民张立军看上了一台100英寸的液晶电视，他说："正想着换个大电视，在家门口就 买了，真方便。"活动当天，该小区就达成31笔以旧换新的订单。 "我们希望通过这种形式，将清凉与实惠送到居民家门口，让惠民服务更接地气。"陕西苏宁易购总 经理卞杨雨表示，下半年，公司还将开展更多进社区活动，为居民提供家电检测、清洗、维修等一站式 服务。 为应对高温，聚焦西安碑林、莲湖、未央、新城、雁塔、长安等区（县）群众需求，西安多个家电 销售企业推出"空调半日达"服务，让消费者享受到上午下单、下午装机的 ...

Core Viewpoint - The opening of JD Electric's second city flagship store in Jinan marks a significant expansion in the home appliance and consumer electronics retail landscape, introducing a new "home appliance + home" integrated shopping experience [1][4][6]. Group 1: Store Opening and Features - JD Electric's Jinan North Garden Street store spans 12,000 square meters over three floors, featuring a deep integration of home appliances and home goods [1]. - The store is designed to provide an immersive shopping experience, incorporating lifestyle elements such as coffee and baking, aimed at enhancing consumer emotional engagement [4][6]. - The store's opening coincides with the JD 618 shopping festival, offering substantial discounts and promotional activities to attract customers [2]. Group 2: Market Impact and Strategy - The new store is expected to disrupt the local market, which includes major competitors like Yinzuo Home and Red Star Macalline, with a combined area of 700,000 square meters within a 3-kilometer radius [5]. - JD Electric's strategy includes leveraging its supply chain advantages to create a one-stop shopping experience that encompasses a wide range of products, from home appliances to digital devices [6][9]. - The company has rapidly expanded its self-operated stores, with over 130 flagship stores nationwide and plans for further growth in Shandong province by 2025-2027 [8][9]. Group 3: Consumer Engagement and Sales Performance - The Jinan flagship store's first month sales exceeded 100 million yuan, indicating strong market acceptance and performance [4][7]. - The integration of online and offline sales channels has significantly improved retail efficiency, allowing for better customer engagement and sales conversion [8]. - JD Electric's targeted approach to store selection, based on detailed consumer demand analysis, has resulted in notable sales growth for specific product categories in Jinan [9].

今年端午假期恰逢618年中大促，政策利好叠加线下体验回暖，家电3C市场消费潜力加速释放。5月30 日至6月2日，苏宁易购在北京、南京、上海、杭州、宁波、苏州、无锡、深圳、广州、重庆、西安、贵 阳、济南、青岛、合肥、天津、南昌、太原、兰州、徐州、芜湖、长春等多个核心城市的38家门店集中 新开升级、开展年中庆典活动。其中，北京中塔Suning Max和南京新街口Suning Max两大超级体验店迎 来"满月庆"，聚焦高端科技新品首发、沉浸式场景体验与全链路服务升级，为消费者打造"可逛、可 玩、可社交"的一站式生活方式新地标。 不仅有"好场景、好产品、好价格"，苏宁易购更以"好服务"持续领跑线下体验。从上门量房、方案设计 到送装调试与以旧换新，苏宁家电管家一站式服务体系全链路贯通。新街口门店店长介绍，门店升级的 核心是依托衣物护理、咖啡体验、厨电实操、客厅影音等高频场景，带动消费者到店频次与黏性。值得 一提的是，门店在清洁类、净水类等"家电新刚需"商品展示上也更贴近年轻人生活方式，响应"轻家 务""智能替代"等新消费趋势。 今年618大促期间，苏宁易购全国248家门店陆续迎来新开升级及店庆活动。5月30日作为首轮爆 ...

Group 1 - The core viewpoint of the articles highlights the significant impact of the "old-for-new" subsidy policy in Jin City, which has led to increased consumer traffic and sales in home appliance stores, particularly during weekends [1][2] - Jin City plans to expand the subsidy policy in 2025 to include more categories such as mobile phones, tablets, and smart wearable devices, indicating a broader approach to consumer electronics [1] - The second "Home Decoration 'Renewal' Shopping Festival" in Jin City was the largest ever, showcasing the growing trend of consumer engagement in home improvement and appliance upgrades [1][2] Group 2 - The 2024 home decoration "Renewal" shopping festival saw a significant expansion in the subsidy range from 9 to 40 categories, with a notable increase in subsidy amounts, allowing for a maximum cumulative subsidy of up to 18,000 yuan [2] - The total sales during the shopping festival exceeded 200 million yuan, doubling the sales from the first event, which also positively influenced the sales of home appliances under the "old-for-new" scheme [2] - As of May 25, 2025, Jin City has allocated 333 million yuan in subsidies, driving a total consumption of 2.2 billion yuan across various categories, including automobiles, 3C digital products, home appliances, and electric bicycles [2][3]

带动营收同比增34.35%、门店客流提升超120%、淘汰三四级低能效商品、万元智能化高端机热销……苏宁交上了一份颇为亮眼的国补成绩单。近日，围绕 家电以旧换新、实体门店布局、零售渠道变革等内容，苏宁易购北京大区总经理章艳光接受了北京商报记者专访，直言以旧换新不仅刺激了消费需求，还倒 逼供应链升级，高能效产品普及率大幅提升，低能效机型基本退出主流销售体系。为了承接更庞大且需求细分的客流，开店且开大店依旧有必要，不仅限于 销售成交，更多的是需要借助场景化体验撬动潜在市场，为供给端调结构提供支撑。 | | | | | 单位:千元 | | --- | --- | --- | --- | --- | | | 第一季度 | 此外门服 | 第三季度 | 第四季度 | | 营业收入 | 12,579,798 | 13,202,787 | 12,239,752 | 18,769,124 | | 归属于上市公司股东的净利润 | -96,871 | 111,625 | 584,461 | 11,396 | | 归属于上市公司股东的扣除非 经常性损益的净利润 | -328,677 | -201,037 | -309,612 | -1 ...