在场景化布局方面，门店设立了多个品牌高规格体验厅，包括海尔、卡萨帝、海信等头部家电品牌的旗 舰展示区。开业期间，多款新品集中亮相，如海尔麦浪系列全空间保鲜冰箱、卡萨帝致境系列冰箱等创 新产品，让消费者能够直观感受高端家电的性能优势。 星沙街道相关负责人表示，该店的落地提升了星沙区域的家电消费层级，其"场景体验+科技赋能"的创 新模式，也为传统零售业转型提供了新样本。下一步，星沙街道也将助力苏宁易购持续优化消费场景和 服务体验，助力区域消费市场高质量发展。 来到苏宁易购Plus旗舰店，记者看到，为提升线下购物体验，该店在一楼中庭打造了"全景沉浸式巨幕 大屏"交互空间，可用于品牌新品发布，还将承办电竞赛事、美食沙龙、艺术鉴赏等多元化活动，构建 融合科技与社交的体验场。 "这里折叠屏手机、智能穿戴设备等前沿品类一应俱全！"开业期间，不少市民在产品体验区感受华为、 苹果、三星等全球知名3C品牌的最新产品。同时，门店还推出"1V1家电管家"服务，从产品选购到场景 设计、送装售后，提供全流程专业指导，实现"一站式家庭场景解决方案"。据门店负责人介绍，该店还 作为政府指定的"以旧换新"重点承接单位，苏宁易购整合"国补+苏宁 ...

Consumer Experiences - Consumers are facing issues with unauthorized repair services, including inflated repair costs and substandard parts [2][3][4] - Many consumers are unable to contact the repair service after payment, leading to difficulties in seeking redress [3][4] Industry Practices - The home appliance repair industry is plagued by fraudulent practices, with some companies using misleading advertising to attract customers [6][7] - Repair technicians often exaggerate issues to justify high repair costs, taking advantage of consumers' lack of technical knowledge [7] Regulatory Challenges - Regulatory bodies face difficulties in enforcing consumer protection due to unclear responsibility and the use of false business information by repair services [8][9] - There is no unified pricing standard for repair services, leading to potential exploitation of consumers [9] Consumer Guidance - Consumers are advised to verify repair service numbers through official brand websites and retain evidence of transactions to aid in potential disputes [9]

为降低消费者换新门槛，苏宁易购818在通过"规模化集采+反向定制"降低产品价格的同时，加码推出"新智家电超级补，焕新补贴至高2000元"让利优惠，让 更多消费者能够以更优惠的价格尝鲜科技好物。线上平台也将同步推出"1080元大额消费券、百亿补贴专场、新智爆款5折秒杀"等组合让利活动，让好物好 价直达消费者。 生活场景功能的不断延伸，驱动家电新需求快速增长。今年上半年，苏宁易购渠道8000元以上高端家电销售同比增长96%，AI智能、绿色节能、健康舒适、 设计美学成为消费者选购的核心考量因素。其中，新风空调销售增长80.7%，16套以上大容量洗碗机增长110.5%，500升以上智能控温冰箱增长75.6%。在下 沉市场，一级能效家电产品销售占比达71.4%，大容量、大尺寸、多功能家电成为县镇居民消费焦点。（李文瑶） 融入消费者生活场景，打造沉浸式逛购新体验。818期间，苏宁易购将在全国落地超千场体验互动活动，通过"电竞赛事、鲸喜夜市、美食派对、品鉴会"等 多样化形式，让消费者直观感受科技潮电带来的生活新体验。同时，借助社交化体验强化用户与门店的情感连接，依托"免费衣物护理、免费咖啡、免费烘 焙"等日常贴心服务，扎根 ...

夏日消费，乘"热"而上。随着清凉消暑、宅家观赛及暑期换新需求持续释放，家电市场热度攀升。7月 30日晚8点，苏宁易购线上818燃购生活节正式开启首轮优惠。活动期间，苏宁易购携手百家行业头部品 牌，加码推出"新智家电0元购、1080元消费券、万元家电免单、以旧换新至高补贴1980元"等多重优 惠，助力新智家电以更优价格惠及千家万户。 好产品、好价格，更有好服务。为提升家电消费体验，消费者在享受"30天包退、365天包换"售后保障 的同时，还可体验"百吋电视免费安装"、"空调十免安装"、"洗碗机免费厨改"等多重无忧服务。此外， 线上1V1专属管家将提供"一件事、一次办、高效办"的一站式服务，为消费者选购、下单、送装、售后 全流程保驾护航。 苏宁易购持续升级服务生态，加码会员福利。7月31日，苏宁易购Super会员联合爱奇艺、腾讯视频、优 酷视频、网易云音乐、QQ音乐等16家热门品牌，推出全新联名权益。消费者开通Super会员蜜蜂卡，即 可获赠100元手机券，并专享"365天包退包换、免费换屏、免费换电池、免费贴膜"等服务权益。 "焕新的不只是家电，更是生活方式"。苏宁易购线上负责人表示，今年818，苏宁易购将携手 ...

Group 1 - A series of community events called "downstairs to eat melons" have been organized in Xi'an, where residents enjoy free fruits while learning about home appliance knowledge and trade-in policies [1] - The events, initiated by Suning.com, aim to address the demand for home appliance upgrades during the summer, providing answers to residents' questions about popular appliances like air conditioners and refrigerators [1] - Suning.com has partnered with major appliance brands to offer special subsidies, allowing consumers to save up to 1,000 yuan, and provides convenient services such as free dismantling and installation of old appliances [1] Group 2 - In response to high temperatures, multiple home appliance retailers in Xi'an have launched a "same-day air conditioning delivery" service, enabling consumers to place orders in the morning and have installations completed by the afternoon [2] - Since the launch of the trade-in promotion in May, 116 companies have participated in 11 promotional events, attracting over 288,000 visitors and stimulating market activity [2]

Core Viewpoint - The opening of JD Electric's second city flagship store in Jinan marks a significant expansion in the home appliance and consumer electronics retail landscape, introducing a new "home appliance + home" integrated shopping experience [1][4][6]. Group 1: Store Opening and Features - JD Electric's Jinan North Garden Street store spans 12,000 square meters over three floors, featuring a deep integration of home appliances and home goods [1]. - The store is designed to provide an immersive shopping experience, incorporating lifestyle elements such as coffee and baking, aimed at enhancing consumer emotional engagement [4][6]. - The store's opening coincides with the JD 618 shopping festival, offering substantial discounts and promotional activities to attract customers [2]. Group 2: Market Impact and Strategy - The new store is expected to disrupt the local market, which includes major competitors like Yinzuo Home and Red Star Macalline, with a combined area of 700,000 square meters within a 3-kilometer radius [5]. - JD Electric's strategy includes leveraging its supply chain advantages to create a one-stop shopping experience that encompasses a wide range of products, from home appliances to digital devices [6][9]. - The company has rapidly expanded its self-operated stores, with over 130 flagship stores nationwide and plans for further growth in Shandong province by 2025-2027 [8][9]. Group 3: Consumer Engagement and Sales Performance - The Jinan flagship store's first month sales exceeded 100 million yuan, indicating strong market acceptance and performance [4][7]. - The integration of online and offline sales channels has significantly improved retail efficiency, allowing for better customer engagement and sales conversion [8]. - JD Electric's targeted approach to store selection, based on detailed consumer demand analysis, has resulted in notable sales growth for specific product categories in Jinan [9].

Core Insights - The Dragon Boat Festival coincided with the 618 mid-year shopping festival, leading to a surge in consumer potential in the home appliance and 3C market due to favorable policies and a revival of offline experiences [1][9] - Suning.com opened and upgraded 38 stores in major cities, focusing on high-end technology product launches and immersive experiences [1][9] Group 1: Store Experience and Offerings - Suning Max stores are becoming key venues for the offline launch of new technology products, featuring flagship resources from major domestic and international brands [3][5] - The stores are designed to provide a one-stop lifestyle experience, integrating various themes such as kitchen, gaming, and family activities [5][6] - Special events during the Dragon Boat Festival included free workshops and interactive experiences, enhancing the shopping atmosphere and consumer engagement [6][8] Group 2: Promotions and Consumer Engagement - Suning.com launched the "万人空巷抢家电" campaign, offering extensive discounts on core categories like air conditioning and washing machines, along with exclusive in-store benefits [6][8] - The Nanjing Suning Max store offered significant subsidies and promotions during its "满月庆" event, including a 50% subsidy and various discount schemes [8] - The company aims to enhance customer loyalty and store visit frequency by creating engaging shopping environments that resonate with younger consumers [9]

Group 1 - The core viewpoint of the articles highlights the significant impact of the "old-for-new" subsidy policy in Jin City, which has led to increased consumer traffic and sales in home appliance stores, particularly during weekends [1][2] - Jin City plans to expand the subsidy policy in 2025 to include more categories such as mobile phones, tablets, and smart wearable devices, indicating a broader approach to consumer electronics [1] - The second "Home Decoration 'Renewal' Shopping Festival" in Jin City was the largest ever, showcasing the growing trend of consumer engagement in home improvement and appliance upgrades [1][2] Group 2 - The 2024 home decoration "Renewal" shopping festival saw a significant expansion in the subsidy range from 9 to 40 categories, with a notable increase in subsidy amounts, allowing for a maximum cumulative subsidy of up to 18,000 yuan [2] - The total sales during the shopping festival exceeded 200 million yuan, doubling the sales from the first event, which also positively influenced the sales of home appliances under the "old-for-new" scheme [2] - As of May 25, 2025, Jin City has allocated 333 million yuan in subsidies, driving a total consumption of 2.2 billion yuan across various categories, including automobiles, 3C digital products, home appliances, and electric bicycles [2][3]

Core Viewpoint - Suning has reported significant growth in revenue and customer traffic due to the implementation of the "old-for-new" subsidy policy, which has stimulated consumer demand and forced supply chain upgrades [1][3][4]. Group 1: Revenue and Sales Performance - Suning's revenue for the fourth quarter reached 18.77 billion yuan, showing a notable increase compared to the previous quarters [2][3]. - The company experienced a year-on-year revenue growth of 34.35% in the fourth quarter, with in-store sales growing by 64.6% [3][4]. - The "old-for-new" policy has led to a 120% increase in store traffic since its implementation [3][4]. Group 2: Consumer Behavior Changes - The subsidy policy has shifted consumer preferences from low-cost options to higher-end products, with average transaction values increasing significantly [5][10]. - Sales of high-end appliances such as smart air conditioners and integrated kitchen appliances have surged, with year-on-year growth rates of 121%, 246%, and 215% respectively [5][6]. - Consumers are now more inclined to purchase products that maximize the subsidy benefits, often opting for items priced near the subsidy cap [10][11]. Group 3: Supply Chain and Product Efficiency - The policy has effectively phased out low-efficiency appliances, with first and second-tier energy-efficient products becoming the market standard [6][8]. - The market has seen a complete withdrawal of third and fourth-tier energy-efficient products from mainstream retail channels [6][8]. Group 4: Retail Channel Transformation - The "old-for-new" policy has transformed consumer behavior, emphasizing quality and experience over price, leading to a rise in demand for smart and integrated products [10][11]. - Physical stores are becoming the primary channel for consumers to engage with and purchase subsidized products, enhancing the shopping experience through direct interaction [10][11]. - Suning is focusing on experiential retail, with new store formats designed to enhance customer interaction and service [14][15].