苏宁易购门店平台事业部负责人表示，将双11活动政策前移至国庆档，就是要让消费者从容选择换新时 机。从简单智能控制到主动感知，AI家电融入消费者生活，成为全时陪伴的"智能管家"。其中，能识别 人体位置自动避人吹风的舒适风空调销售增长85%，可根据衣物材质自动匹配洗涤、烘干方案的热泵式 洗干一体机增长127%，主打"烟灶联动、风随火动"的智能烟灶套装增长145%。更聪明的AI家电，成为 消费者的换新首选。 随着消费者健康意识的日益增强，以及对家居美学需求的不断提升，健康类与嵌入式家电正加速"破 圈"，成为市场新宠。国庆首轮销售数据显示，能够高效去除细菌、病毒等有害物质的台式净饮机销售 额同比增长231%；支持分区洗涤、精细护衣的多筒洗衣机，成为洗衣机品类中增长最快的单品；洗地 机与扫地机器人的销售额也分别实现了99%、42%的同比增长。同时，家电与家居一体化趋势凸显，带 动嵌入式洗碗机、百吋壁纸电视及集成灶等品类销售快速攀升，增幅分别达到86%、153%和359%。 新华财经北京10月2日电 记者2日从苏宁易购获悉，苏宁今年将"双11"提前至国庆档，并于9月30日启 动"家电普惠日"。9月30日至10月1日，苏宁 ...

来源：环球网 随着消费者健康意识的日益增强，以及对家居美学需求的不断提升，健康类与嵌入式家电正加速"破 圈"，成为市场新宠。国庆首轮销售数据显示，能够高效去除细菌、病毒等有害物质的台式净饮机销售 额同比增长231%；支持分区洗涤、精细护衣的多筒洗衣机，成为洗衣机品类中增长最快的单品；洗地 机与扫地机器人的销售额也分别实现了99%、42%的同比增长。同时，家电与家居一体化趋势凸显，带 动嵌入式洗碗机、百吋壁纸电视及集成灶等品类销售快速攀升，增幅分别达到86%、153%和359%。 以"首"促新，紧抓国庆消费旺季契机，苏宁易购积极推进首店入驻、新品首发、活动首秀，在南昌、无 锡、哈尔滨、合肥、杭州、上海、南京等城市加速核心地标门店落位、焕新，激发实体消费活力。9月 27日，Suning Max江西首店在南昌八一广场亮相，开业当日客流突破5万人次，多个品牌销售额超百万 元，经营实现量质齐升，客单价较当地门店平均水平提升20%。9月30日，Suning Max上海五角场店正 式开业，累计销售突破7000万元，卡萨帝、老板、联想等品牌单日销售均超300万元。依托新场景、新 业态、新体验，苏宁易购推动门店从购物场所向体验 ...

9月30日至10月1日，苏宁易购国庆首轮消费数据显示，全国门店客流同比增长46%，Max、Pro大店销 售同比增长152%，上海、北京、成都、无锡、南通成最热消费城市。AI智能、健康舒适、家居美学成 家电市场主流趋势。 ...

Core Insights - The home appliance industry is shifting towards a stock market with an accelerated trend in scenario-based sales [1][4] - The newly upgraded Suning store in Shanghai aims to create the largest 3C, home, and appliance super experience center, focusing on "reconstructing value through scenarios" [1][4] Group 1: Store Upgrade and Experience - The upgraded Suning store emphasizes a home-like atmosphere, moving away from cold product displays to immersive living scenarios [1][4] - Consumers can experience various kitchen appliances in a real-life setting, enhancing their understanding of how these products improve quality of life [1] - The store features innovative elements like a "beauty cabin" in the bathroom area, showcasing how technology can transform home spaces into relaxation havens [1] Group 2: Comprehensive Home Solutions - Suning positions itself not just as a retailer but as a designer of complete home solutions, offering customizable living plans from water usage to kitchen and bathroom design [4][6] - The store aims to provide an experiential and tailored ideal living blueprint for consumers [4] Group 3: Interactive and Cultural Engagement - The renovated store has transformed into a social space, hosting events like the "Suning Cup" Honor of Kings city competition, attracting gaming enthusiasts [4] - Family-friendly activities and cultural experiences, such as DIY workshops and traditional crafts, enhance the shopping experience and draw diverse consumer groups [4] Group 4: Service Enhancement - The upgrade includes a comprehensive service system, transitioning from a one-time transaction model to lifelong customer support [6] - New stores are equipped with professional appliance managers and 3C engineers, providing end-to-end service from design to installation and recycling [6]

Core Insights - The retail home appliance industry is experiencing a new promotional model as Su Ning Yi Gou integrates the National Day and Double 11 shopping events, launching a 44-day "Home Appliance Benefit Day" starting from September 30 [1][7] - Su Ning Yi Gou's strategy aims to shift consumer focus from price wars to value wars by enhancing supply chain integration and experiential upgrades [1][7] Promotional Strategy - The "Home Appliance Benefit Day" features multiple subsidy strategies, including "Super Subsidy" and "True Benefit Subsidy," in collaboration with over 100 major brands [1][3] - The event includes a "Flash Sale" for 48 hours, offering over 100,000 discounted products across key categories such as air conditioners, televisions, refrigerators, and washing machines [1][2] Consumer Trends - Data from Aowei Cloud Network indicates that sales of televisions larger than 75 inches accounted for over 40% of total sales in the first half of 2025, while new first-level energy-efficient air conditioners reached a 95% offline market share, reflecting strong consumer demand for large, high-efficiency, and smart products [2] Product Matrix - The "Super Subsidy" plan includes three product matrices: "Essential Choices," "Smart Selections," and "Home Decoration Selections," with subsidies ranging from 10% to 20% to ensure competitive pricing and product quality [3][5] - Examples of discounted products include a 430-liter four-door refrigerator priced at 2,999 yuan and a 10-kilogram heat pump washing and drying set available for as low as 4,999 yuan, both setting new industry price lows [5] In-Store Experience - Su Ning Yi Gou is enhancing the in-store experience by opening six new Max stores during the National Day period, featuring sections for trending categories and interactive spaces [6] - The company plans to host immersive events such as the "SUPL Su Ning Yi Gou Cup King of Glory League" and "I Am the Chef" cooking competition to increase user engagement and conversion rates [6] Long-Term Promotional Trends - Extending the Double 11 event to 44 days alleviates supply chain and logistics pressures while providing consumers with a more relaxed decision-making period [7] - The integration of National Day and Double 11 signifies a shift in retail strategies from "event bursts" to "periodic operations," enhancing overall sales stability [7] - The establishment of long-term subsidy mechanisms like "Super Subsidy" encourages a transition from short-term price competition to deeper competition based on product innovation and user experience [7]

除了价格实惠，930家电普惠日期间，消费者在全国苏宁门店还可参与多种沉浸式体验活动，如"SUPL 苏宁杯王者荣耀城市赛""我就是厨神"厨艺争霸赛等互动项目，并享受免费咖啡、衣物洗护、厨房场景 体验等贴心服务，感受"可逛、可玩、可社交"的购物乐趣。 从坐标级的"真惠补"单品到长期化的"超级补"计划，从万店闪购到场景化互动，通过930家电普惠日， 消费者可持续享受优价好物与丰富体验，更快更好地将"焕新就现在"的美好期待转化为现实。 国庆中秋双节是家电消费的黄金节点，为满足广大消费者假期对焕新生活的美好构想，苏宁易购主动打 破传统促销节奏，将"双11"大促的福利前置，让消费者无需等待、提前享受到家电的普惠价格。此外， 苏宁易购与合作伙伴还将推动930家电普惠日固化成为年度的核心消费IP，将消费者的期待转化为即刻 可触的满意体验。 9月30日起，苏宁易购将开启"闪购48小时"模式，消费者可在线上线下同步进入"真惠补・一补到底"专 区，体验家电普惠的行业坐标新低价，感受家电消费的"真实惠标准"。活动期间，1.5匹大牌变频空调 低至1399元，85英寸超高清量子点电视低至3999元，430升平嵌四门冰箱低至2999元，1 ...

Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holiday is seen as an optimal time for consumers in Shandong to purchase home appliances, with significant discounts available through various subsidy programs [2][3]. Group 1: Subsidy Programs - Shandong Suning.com will launch the "National Day Crazy Subsidy Season" on September 26, offering consumers up to 50% discounts through a combination of national, manufacturer, retailer, and bank subsidies [2][3]. - The "Five Advances" initiative, aimed at promoting the replacement of old appliances, has been implemented by the Shandong Provincial Department of Commerce, enhancing consumer engagement through community outreach [2][3]. Group 2: Market Impact - As of July 31, over 9.216 million consumers in Shandong participated in the appliance replacement program, generating a market growth of 39.83 billion yuan, with consumers receiving 6.86 billion yuan in government subsidies [3]. - The integration of government, enterprise, and community resources through the "Five Advances" initiative has effectively tapped into the potential of home appliance consumption, leading to increased customer engagement and higher average transaction values [3]. Group 3: Company Strategy - Suning.com is expanding its strategic presence in Shandong, moving from core cities to regional economic centers, and aims to provide comprehensive home appliance solutions by leveraging both online and offline channels [3][4]. - The company is actively responding to national consumption promotion policies, ensuring that the benefits reach consumers while collaborating with major brands to enhance product offerings and services [4].

Core Insights - A new individual business named Daqing County Rongxuan Home Appliance Sales has been established, with a registered capital of 20,000 RMB [1] - The business is led by legal representative Mo Yun and operates in various sectors related to home appliances and electronic products [1] Business Overview - The company’s business scope includes retail of daily home appliances, sales of home appliances and their spare parts, and sales of electrical accessories [1] - It also engages in the sale of home audio-visual equipment, power distribution switch control equipment, and electronic products [1] - Additional offerings include sales of lighting fixtures, mechanical and electrical equipment, daily necessities, refrigeration and air conditioning equipment, gas compression machinery, solar thermal utilization equipment, fans, and home goods [1] Services Provided - The company provides installation services for home appliances and general mechanical equipment [1] - It operates under the principle of conducting business activities independently with its business license, except for projects that require legal approval [1]

Group 1 - The opening of the first Suning Plus flagship store in Changsha County marks a significant upgrade in the local home appliance retail sector, with a total area exceeding 6,000 square meters and over 100 brands including Haier, Casarte, Huawei, and Apple [1][4] - The store features an immersive interactive space with a large screen for brand launches and various events, enhancing the offline shopping experience and integrating technology with social interaction [3] - The store's innovative model of "scene experience + technology empowerment" is seen as a new example for the transformation of traditional retail, contributing to the high-quality development of the regional consumer market [4] Group 2 - The store showcases cutting-edge products such as foldable smartphones and smart wearable devices from global brands like Huawei, Apple, and Samsung, allowing consumers to experience the latest technology [5] - A "1V1 home appliance concierge" service is offered, providing professional guidance throughout the entire process from product selection to installation and after-sales service, creating a one-stop solution for home scenarios [5] - The store is designated as a key unit for the government's "old-for-new" program, offering substantial subsidies that can reach up to 60% through various combined incentives [5]

Consumer Experiences - Consumers are facing issues with unauthorized repair services, including inflated repair costs and substandard parts [2][3][4] - Many consumers are unable to contact the repair service after payment, leading to difficulties in seeking redress [3][4] Industry Practices - The home appliance repair industry is plagued by fraudulent practices, with some companies using misleading advertising to attract customers [6][7] - Repair technicians often exaggerate issues to justify high repair costs, taking advantage of consumers' lack of technical knowledge [7] Regulatory Challenges - Regulatory bodies face difficulties in enforcing consumer protection due to unclear responsibility and the use of false business information by repair services [8][9] - There is no unified pricing standard for repair services, leading to potential exploitation of consumers [9] Consumer Guidance - Consumers are advised to verify repair service numbers through official brand websites and retain evidence of transactions to aid in potential disputes [9]