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五角场商圈消费新地标:苏宁易购MAX店焕新升级,打造“可逛可玩”的场景科技空间
Sou Hu Cai Jing· 2025-09-30 11:49
东方网记者程琦9月30日报道:近年来,家电行业转向存量市场,场景化销售趋势正在加速。2025年下半年,上海苏宁易购开设新店、焕新升级的速度明显 加快,今天,五角场苏宁易购广场迎来升级开业。 上海苏宁易购总经理何晓伟表示,"此次升级开业以"场景重构价值"为核心,打造上海规模最大的3C、家居、家电超级体验中心,实现"苏宁Tech、苏宁 Home、苏宁Friend"模块化布局,全面提升消费体验。" 走进新升级的五角场苏宁易购,最直观的感受是"家"的氛围变浓了。这里不再是冰冷的产品陈列,而是可看、可触、可感的真实生活场景。 从购物中心到潮玩地标,打造多元互动体验 除了场景的沉浸式体验,焕新后的卖场也成了一个"好玩"的去处。开业期间,这里俨然成为一个融合潮流、亲子、文化的社交空间: 潮流玩家聚集地,"苏宁易购杯"王者荣耀城市争霸赛在此开打,吸引了众多电竞爱好者。亲子互动乐园,巧虎儿童手工坊、趣味运动游戏让全家大小都能 乐在其中。 国风文化体验场,漆扇DIY、月饼制作等手作活动,让消费者在购物之余,感受传统文化的魅力。 此外,商场外的广场市集汇集了非遗文创、二次元饰品等多样摊位,进一步丰富了五角场商圈的文化氛围,吸引着不 ...
苏宁易购国庆假期“抢跑”双11 升级家电“超级补”计划
Xin Hua Cai Jing· 2025-09-26 12:42
Group 1 - The core viewpoint of the articles highlights the upcoming promotional activities by Suning.com, which will start the Double Eleven shopping festival early, coinciding with the National Day and Mid-Autumn Festival, to stimulate consumer demand in the home appliance and home decoration sectors [2][3] - Suning.com will launch the "Home Appliance Universal Day" on September 30, marking the beginning of a 44-day promotional period that includes various discount events and special sales [2][3] - The company aims to address the evolving consumer demands for diversified, personalized, and high-quality home appliances, emphasizing features such as green technology, intelligence, and health [2][3] Group 2 - Suning.com is implementing a "Super Subsidy" plan in collaboration with brand factories, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products to ensure long-term competitive pricing [3] - The company will focus on practical home appliances that are reliable and energy-efficient, promoting a "good quality at a reasonable price" experience for consumers [3] - Suning.com plans to enhance its product offerings in home decoration scenarios, including central air conditioning, water purification systems, built-in dishwashers, and smart locks, to facilitate a one-stop home setup for consumers [3] Group 3 - The home appliance industry is shifting towards a stock market, with an accelerated trend in scenario-based sales [4] - Suning.com is set to open and upgrade new stores in Shanghai, with a focus on creating the largest 3C, home, and appliance super experience center in the city, enhancing the overall consumer experience [4]
三全食品(002216):产品渠道双优化 双轮驱动谋发展
Xin Lang Cai Jing· 2025-08-26 02:40
Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the market while also focusing on product innovation and channel optimization to enhance consumer experience [1][4]. Financial Performance - In H1 2025, the company achieved revenue of 3.568 billion yuan, a year-on-year decrease of 2.66% - The net profit attributable to shareholders was 313 million yuan, down 5.98% year-on-year - The net profit excluding non-recurring items was 224 million yuan, a decline of 16.61% year-on-year - For Q2 2025, revenue was 1.350 billion yuan, a decrease of 4.39% year-on-year, while net profit was 105 million yuan, an increase of 1.23% year-on-year [1]. Product Strategy - The company is upgrading its product strategy to meet the growing consumer demand for quality, personalization, and health-oriented products - It is expanding its differentiated product matrix with more specifications and flavors, while also enhancing collaboration with various supermarket systems [2]. Sales Channels - In H1 2025, revenue from distribution, direct sales, and direct e-commerce was 2.667 billion yuan, 668 million yuan, and 198 million yuan, respectively, with year-on-year changes of -3.25%, -5.37%, and +14.06% - The company is focusing on optimizing sales channels and deepening cooperation with downstream large B customers, while also expanding into new retail channels [3]. Profitability Metrics - The gross margin and net margin for H1 2025 were 24.34% and 8.78%, respectively, showing a slight decline year-on-year - The company’s expense ratio was 16.04%, an increase of 0.46 percentage points year-on-year, with sales expense ratio decreasing due to channel optimization [4]. Future Outlook - The company expects to achieve revenues of 6.874 billion yuan, 7.204 billion yuan, and 7.625 billion yuan for the years 2025 to 2027, with net profits of 558 million yuan, 619 million yuan, and 666 million yuan, respectively [4].