山东以"五个放心"激活群众"敢消费"信心 3.2万家实体店承诺：线下购物也能无理由退货 2月5日上午，省政府新闻办举行新闻发布会，介绍山东深化"放心消费在山东"行动，共建消费环境 新生态情况。记者从会上获悉，自去年深入开展优化消费环境三年行动以来，山东以质量放心、安全放 心、价格放心、服务放心、维权放心"五个放心"，深化"放心消费在山东"建设；在中国消费者协会近几 年开展的"全国100个城市消费者满意度测评"中，山东持续位居前列。 质量是消费的生命线。随着居民需求从"有没有"向"好不好"转变，以优品焕新供给，成为释放消费 潜力的重中之重。省市场监管局副局长张晖介绍，围绕质量放心，山东不断完善新型消费产品和服务标 准体系，2025年制修订国家标准112项、地方标准73项，以标准升级助力消费提质扩容；做优做强"泰山 品质"认证，截至目前，山东"泰山品质"认证企业达130家、绿色产品认证企业589家、有机产品认证企 业767家，"好品山东"品牌发布至第四批100个，品牌效应加速释放。 服务消费一头连着经济、一头连着民生，是消费增长的重要引擎。作为服务消费的主要板块之一， 文旅消费已发展为拉动内需的关键力量。为丰富优 ...

Core Insights - The service consumption sector in Shandong Province is becoming a significant driver of economic growth, with a notable shift in spending patterns towards services rather than goods [1] - By 2025, Shandong aims to host over 500 events for the "Qilu Service Consumption Season" and cultivate 66 new service consumption brands, with a target of 11 billion yuan in central government funding support [1] Group 1: Service Consumption Growth - In 2025, per capita service consumption expenditure in Shandong is projected to grow by 5.1%, outpacing goods consumption growth by 2.4 percentage points [1] - The province is focusing on enhancing service quality and expanding service consumption through various initiatives, including the introduction of new tourism products and promotional campaigns [2][4] Group 2: Cultural and Tourism Development - The cultural and tourism sector is identified as a key area for driving service consumption, with plans to add 2 national-level leisure tourism districts and 15 4A-level scenic spots by 2025 [2] - Initiatives such as the "Qilu No. 1" tourism train and "Peninsula No. 1" sea tours are expected to transport 750,000 passengers and generate nearly 600 million yuan in comprehensive consumption [2] Group 3: Policy and Strategic Initiatives - In 2026, Shandong's Commerce Department plans to implement a comprehensive strategy involving policies, activities, funding, and measures to further promote service consumption [4] - The focus will be on sectors like housekeeping and travel services, with a goal to foster emotional consumption and support local culinary brands through various promotional events [5]

齐鲁晚报·齐鲁壹点记者 张召旭 2月5日，山东省政府新闻办召开新闻发布会，介绍山东深化"放心消费在山东"行动情况并回答记者提 问。 山东省文化和旅游厅二级巡视员冯庆东介绍，2025年以来，全省文旅系统深入贯彻落实《关于进一步优 化消费环境的若干措施》文件精神，坚持"丰富供给、提升服务、创优环境"协同发力，全力保障每一位 游客和市民都能玩得开心、舒心、放心，推动文旅消费实现高质量发展。 在促进业态融合、培育文旅消费新动能上，山东持续发力，联合省体育局推进"体育赛事进景区"，成功 举办齐鲁足球超级联赛等各类节事活动，实现体育与文旅的深度融合；推出十大海洋研学旅游线路，60 家单位纳入全国研学基地品质提升试点，丰富研学文旅供给；出台艺术赋能乡村旅游实施方案，推动乡 村游向休闲度假深度转型，助力乡村文旅提质；联合省生态环境厅开展"生态山东 绿色休闲"体验季， 培育生态旅游主题活动90余个，打造生态文旅新亮点；创新举办"好客山东·美食争霸赛"，吸引超2500 家餐饮企业参与，线上线下（300959）参与规模达1.25亿人次，成功推动"舌尖流量"转化为"文旅留 量"，拓宽了文旅消费边界。 为提升服务品质、优化文旅消费新体 ...

Group 1 - The core focus of the Shandong Provincial People's Congress is on expanding the cultural consumption chain through new business models and scenarios, with "ticket root economy" being a key topic [1] - The Shandong government plans to implement the "Shandong Transportation and Tourism No. 1 Project" by 2026, aiming to build an ecosystem around the ticket root economy and organize various events to enhance cultural consumption [1] - The ticket root economy, which has emerged as a new economic model in 2025, transforms traditional tickets into "passports" for city exploration, converting transient traffic into sustained consumer power [1] Group 2 - The district of Taishan, as the main urban area of Tai'an, will focus on cultural and tourism street updates as part of its urban renewal actions in 2026, aiming to attract 8 million visitors to the region [2] - There are concerns regarding the digitalization of cultural tourism resources in Shandong, with suggestions to leverage AI technology for immersive cultural experiences to engage younger audiences [2] - The Shandong government plans to implement the "Technology Strengthens Culture" initiative by 2026, promoting the integration of artificial intelligence with cultural activities and enhancing tourism infrastructure and services [4] Group 3 - The Shandong government anticipates a growth of over 10% in both tourist numbers and tourism revenue, with a significant increase of 46% in inbound tourists [4]