Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved a revenue of 2.518 billion in H1 2025, representing a year-on-year growth of 28.49%, and a net profit attributable to shareholders of 645 million, up 24.50% year-on-year [1] - The successful launch of three self-developed games in H1 2025 contributed significantly to revenue and profit growth, with "杖剑传说" performing exceptionally well in overseas markets [2][4] - The company is expected to see continued revenue growth, with projections of 5.063 billion, 6.076 billion, and 6.744 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 37.0%, 20.0%, and 11.0% [4] Financial Overview - In H1 2025, the company reported a total revenue of 2.518 billion, with a net profit of 645 million, and a non-recurring net profit of 648 million, marking a 40.02% increase year-on-year [1] - The average ranking of "问剑长生" in the App Store was 63, peaking at 14, while "杖剑传说" maintained an average ranking of 18, reaching a high of 10 [2] - The company's overseas revenue in H1 2025 was 201 million, down 21.01% year-on-year, primarily due to the performance of previous titles [3] Profit Forecast - The report adjusts profit forecasts upwards, expecting net profits of 1.453 billion, 1.745 billion, and 1.929 billion for 2025, 2026, and 2027, with corresponding year-on-year growth rates of 53.8%, 20.1%, and 10.5% [4][5]

Financial Performance - In 2024, the company achieved operating revenue of 3.696 billion yuan, a year-on-year decrease of 11.69%; net profit attributable to shareholders was 945 million yuan, down 16.02%; and net profit excluding non-recurring items was 877 million yuan, down 21.61% [1] - In Q1 2025, the company reported operating revenue of 1.136 billion yuan, a year-on-year increase of 22.47%; net profit attributable to shareholders was 283 million yuan, up 11.82%; and net profit excluding non-recurring items was 275 million yuan, up 38.71% [1] Game Development and Launches - The company has 9 main operating products in 2024, with the game "Wen Dao" maintaining stable revenue since its launch 19 years ago; however, mobile games like "Wen Dao Mobile" and "Yi Nian Xiao Yao" have seen a natural decline in revenue [2] - The new game "Wen Jian Chang Sheng" launched on January 2, 2025, contributing 363 million yuan in revenue in Q1 and maintaining an average ranking of 52 in the App Store [2] - Upcoming games include "Zhang Jian Chuan Shuo" (code M88), which has obtained a license and is expected to launch in H1 2025, and "Jiu Mu Zhi Ye," a Three Kingdoms-themed SLG game, planned for launch in H2 2025 [2] Dividend Policy - The company plans to distribute a cash dividend of 35.00 yuan per 10 shares for 2024, totaling 251 million yuan; the total cash dividend and buyback for 2024 is expected to be around 770 million yuan, accounting for 81.46% of net profit [3] - For 2025, the company intends to distribute cash dividends based on undistributed profits and current performance, with the total not exceeding 100% of the net profit for the period [3] Profitability and Cost Management - In 2024, the company's gross margin was 87.86%, down 0.67 percentage points; net margin was 31.90%, down 3.01 percentage points [3] - In Q1 2025, gross margin increased by 1.65 percentage points to 90.89%, and net margin increased by 1.15 percentage points to 33.39%; the period expense ratio decreased by 2.06 percentage points to 56.39% [3] Investment Outlook - The company has bright prospects with new game launches and has adjusted profit forecasts for 2025-2027, expecting operating revenues of 4.127 billion, 4.476 billion, and 4.761 billion yuan, and net profits of 1.083 billion, 1.191 billion, and 1.294 billion yuan respectively [4] - The expected EPS for 2025-2027 is 15.03, 16.53, and 17.96 yuan per share, with corresponding PE ratios of 16, 15, and 13 times based on the closing price on May 10, 2025 [4]

Group 1: Company Performance Highlights - Xingchen Technology achieved revenue of 2.354 billion yuan, a year-on-year increase of 16.49%, and a net profit of 256 million yuan, up 25.18% [3] - Lida's total revenue reached 6.807 billion yuan, growing by 1.88%, with a net profit of 418 million yuan, an increase of 33.25% [6][4] - Wangsu Technology reported revenue of 4.932 billion yuan, a 4.81% increase, and a net profit of 675 million yuan, up 10.02% [6] - Yanjing Co. achieved revenue of 1.485 billion yuan, a 17.96% increase, with a net profit of 27.28 million yuan, up 30.72% [6] - Weike Technology reported revenue of 1.819 billion yuan, a 35.64% increase, and a net profit of 220 million yuan, up 31.05% [7] - Hongfa Co. achieved revenue of 14.102 billion yuan, a 9.07% increase, with a net profit of 1.631 billion yuan, up 17.09% [11] - Hongxin Electronics reported revenue of 5.875 billion yuan, a significant increase of 68.91%, and a net profit of 56.82 million yuan, up 113.05% [12] Group 2: Business Segments and Growth Drivers - Xingchen Technology's smart IoT business grew significantly, with revenue of 475 million yuan, up 38.61%, and its automotive chip business also performed well, achieving revenue of 245 million yuan, up 31.01% [3] - Lida's lighting products contributed the majority of revenue, with lighting revenue at 4.363 billion yuan, a 5.84% increase [4] - Wangsu Technology focused on CDN and edge computing, increasing R&D investment to 447 million yuan, which is 9.07% of revenue [6] - Yanjing Co. plans to enhance customer loyalty through R&D innovation and global supply chain utilization [6] - Weike Technology is expanding into precision injection molding and health products, forming a "mold-injection integration" production model [7] - Hongfa Co. maintained a leading position in relay products, with a market share increase in various segments [11] - Hongxin Electronics experienced rapid growth in its computing power segment, significantly boosting overall profitability [12]

Core Insights - The company's performance exceeded expectations in Q1 2025, driven by the new game "Wen Jian Chang Sheng," which launched on January 2, 2025, contributing significantly to revenue growth [1] - The company's total revenue for Q1 2025 was 1.136 billion yuan, a year-on-year increase of 22.5%, while net profit attributable to shareholders was 283 million yuan, up 11.8% [1] - The company anticipates that the revenue recognition pace for new games will be better than expected, particularly for "Wen Jian Chang Sheng" [1] Revenue and Profit Analysis - Q1 2025 revenue was 1.136 billion yuan, with a net profit of 283 million yuan, and a non-deductible net profit of 275 million yuan, which surpassed the expected 200 million yuan, marking a 38.7% year-on-year increase [1] - Marketing expenses increased to 31.7% of revenue, while R&D expenses decreased to 15.9%, and management expenses were at 9.7%, aligning with expectations [1] Game Performance - The core game "Wen Dao" saw a monthly average revenue of 110 million yuan, down 16.2% year-on-year, while the mobile version generated 147 million yuan, down 15.8% [2] - The new game "Wen Jian Chang Sheng" achieved a monthly average revenue of 121 million yuan in Q1 2025, totaling 363 million yuan [2] - The overseas gaming business reported a total revenue of 117 million yuan in Q1 2025, a decrease of 15.95% year-on-year [2] Future Game Releases - The self-developed game "Zhang Jian Chuan Shuo" is expected to launch in H1 2025, while the agency-operated game "Jiu Mu Zhi Ye" is anticipated to launch in H2 2025 in mainland China [2] Profit Forecast and Valuation - The company projects net profit growth of 7.86%, 11.87%, and 12.33% for 2025-2027, reaching 1.019 billion yuan, 1.140 billion yuan, and 1.281 billion yuan respectively [2] - The current stock price corresponds to a PE ratio of 15X, 14X, and 12X for 2025-2027 [2]