转自：贵州日报 《宗师列传·大宋词人传》海报。 《现在就出发》海报。 《地球超新鲜》海报。 回望2025年的综艺荧屏，《宗师列传·大宋词人传》以"意境创生"打开历史纵深；"综N代"们凭借成熟的 模式，依然占据着市场的基本盘；而《地球超新鲜》等少数新作，则以鲜活创意证明了市场对"黑马"的 永恒期待。在深刻变迁的行业格局之下，综艺创作者们将目光聚焦于深度沉浸的文化现场，将叙事扎根 于真情实感的内容表达，以此探寻破局之道。 文化可亲可感 从规模扩张到深度沉浸 情感观察赛道 真实与共鸣成为核心竞争力 近年来情感观察类综艺持续成为热门，但这类节目刻意编排的"剧本感"也经常遭到观众吐槽，纵观本年 度的情感观察类综艺，对"真实感"的追求已超越纯粹的"设计感"，成为赢得市场的核心竞争力。 婚姻纪实观察真人秀《再见爱人》系列将"真实"作为叙事标签，尽管新一季因嘉宾人选和情节设置引发 讨论，但系列节目通过呈现婚姻中的倦怠、冲突与无解困境，构建起观众自我投射与审视的镜像空间， 成为亲密关系纪实综艺的代表。聚焦熟龄女性社群的《姐姐当家》，将观察视角延伸至家庭、自我实现 等更广阔的社会关系维度，展现了情感叙事题材的多元化拓展。 在这类 ...

时间如野驴般疯跑，又到了人类最爱做年度复盘的时候。于国综而言，以下这些"2025年度综艺时刻"估计多年后也能让大伙回想一二： 年初，我们震撼于《74岁高龄庆奶高原狂奔找饭馆》的人类奇观；年中，我们醉心于传播单依纯那句"如何呢又能怎"以证明思维尚可跟上00后；岁末，我 们又在脑子自动播放"传统的五子棋就是把五个子连成一条线"的几天里沉溺于抽象喜剧的魔性快乐…… 讲真，一整年下来，那些真正能刻进公众记忆里的"话题综艺"并不多，但每一部得到群众拥戴的市场力作背后，恰恰指明了今天的观众想看什么、爱看什 么。 最近犀牛君回溯了今年我们写过的项目，这篇我们将以2025腾芒爱酷推出的若干"行业佳作"为锚（《现在就出发3》《喜人奇妙夜2》《歌手2025》《是女 儿是妈妈2》《一路繁花1、2》《姐姐当家》《风驰赛车手》《这是我的西游》等），探析下各家长视频平台"最新迭代的内容策略"以及兼谈下高能表现 的制作公司，希冀给今后行业洞察痛点、再造爆款提供一些新鲜思路。 废话不多说，我们开盘！ 腾讯拿捏爆款密码，芒果大小IP皆上桌 腾讯综艺2025关键词： 拿捏"爆款密码"。 放在任何维度的评价体系里，《现在就出发3》《喜人奇妙夜2》 ...

Core Viewpoint - The article discusses the rising popularity of middle-aged women in the variety show market, highlighting how their life experiences resonate with audiences and create significant media buzz, particularly through the case of celebrity Dong Xuan's remarriage [3][4][6]. Group 1: Popularity of Middle-Aged Women in Entertainment - Middle-aged women, referred to as "middle-aged ladies," have gained unprecedented attention in the variety show market this year, with shows like "Sisters Who Make Waves" and "Sisters in Charge" achieving high viewership [3][7]. - Dong Xuan's remarriage has sparked extensive public discussion, with her related topics generating over 1.4 billion views and 3.9 billion discussions on Weibo [4][6]. Group 2: Dong Xuan's Personal Journey - Dong Xuan's previous marriage to Gao Yunxiang ended in public scandal, and her journey from a high-profile marriage to becoming a successful single mother has been a focal point of media interest [8][11]. - After her divorce, she transitioned into entrepreneurship, establishing a successful restaurant and other businesses centered around her daughter's upbringing, earning her the title of "the strongest single mother in the entertainment industry" [8][12]. Group 3: Societal Expectations and Challenges - The article highlights the societal pressures faced by middle-aged women, particularly regarding marriage and motherhood, as seen in Dong Xuan's reluctance to conform to traditional expectations despite her independence [11][12]. - Public concerns about the economic disparity between Dong Xuan and her new husband, as well as the challenges of blending families, reflect broader societal issues faced by women in similar situations [11][12]. Group 4: Commercialization and Media Dynamics - The intersection of personal life and media has led to significant commercial opportunities for Dong Xuan, who has secured multiple brand endorsements following her remarriage, leveraging the public's interest in her personal story [17]. - The article suggests that the entertainment industry often capitalizes on personal dramas to drive viewership and engagement, as seen with the success of various reality shows [15][17].

Core Insights - The popularity of middle-aged women in the variety show market has surged, with shows like "Sisters on the Run" and "Sisters in Charge" gaining significant attention due to relatable themes and personal stories [1][4][12] - The public's fascination with Dong Xuan's remarriage has sparked discussions about the complexities of modern relationships, particularly for women who have experienced divorce [3][9][10] Group 1: Market Trends - The show "Sisters in Charge" achieved over 100 million views within two hours of its premiere, indicating a strong market interest in content featuring mature women [4] - The hashtag DongXuanRemarriage reached 140 million views on Weibo, showcasing the high level of public engagement with the topic [1][3] Group 2: Social Dynamics - Dong Xuan's remarriage has highlighted societal expectations and pressures on women, particularly regarding traditional roles in marriage and motherhood [7][9] - The narrative surrounding her relationship with Zhang Weiyi reflects common challenges faced by remarried couples, such as financial disparities and differing expectations about family planning [5][8] Group 3: Commercial Opportunities - The increased visibility of Dong Xuan has led to lucrative brand endorsements across various sectors, including beauty and fashion, demonstrating the commercial potential of personal stories in entertainment [14] - The interplay between public interest in personal lives and commercial success is evident, as shows leverage emotional narratives to drive viewership and engagement [12][14]

Core Insights - The travel variety show genre continues to thrive, with shows like "Earth Super Fresh" and "Flowers and Boys: Together Season" dominating the summer variety market, indicating the genre's increasing popularity in the entertainment landscape [1][3] - The trend of "Travel+" is emerging as a versatile lever for various themes, celebrity lineups, and formats, suggesting that travel-themed shows are becoming a key focus for major platforms [3][5] Group 1: Current Trends in Travel Variety Shows - In the first half of the year, travel variety shows occupied four spots in the top rankings, showcasing the sustained appeal of both established and new programs [3][4] - The genre is evolving, with innovative formats that combine travel with themes like female empowerment and intergenerational connections, as seen in shows like "One Road to Prosperity" and "Interesting Travel Agency" [5][20] - The rise of "stranger group" formats, as exemplified by "Earth Super Fresh," is refreshing the genre by introducing unscripted interactions among unfamiliar celebrities, contrasting with traditional "familiar group" formats [10][12] Group 2: Competition and Differentiation - The competition among platforms is intensifying, with major players like Tencent, iQIYI, and Youku launching new travel shows to capture audience interest, indicating a crowded market [13][15] - To stand out, travel variety shows are increasingly focusing on unique themes and social issues rather than relying solely on star power, as demonstrated by "Interesting Travel Agency," which centers on ordinary elderly participants [20][22] - The need for differentiation is critical, as many shows risk falling into a pattern of sameness, prompting a call for deeper cultural engagement and authentic experiences in travel programming [18][22]

Core Viewpoint - The entertainment industry is increasingly favoring content related to middle-aged women, with shows like "Sisters on the Run" and "Sisters in Charge" gaining significant attention and viewership, reflecting a broader societal appreciation for diverse female narratives [1][12][29]. Group 1: Show Highlights - The show "Sisters in Charge" features real-life segments of four women, showcasing their multifaceted roles in family and society, and has sparked discussions on social media, indicating its popularity [7][12]. - The first episode of "Sisters in Charge" achieved over 100 million views within two hours of its release, highlighting its immediate impact [12]. - The show employs innovative filming techniques, such as extended silent moments, to convey deep emotional narratives, resonating with audiences [13][9]. Group 2: Market Trends - The rise of "sister content" reflects a shift in societal values, breaking traditional beauty standards and showcasing women's capabilities across various fields [29][34]. - The primary audience for shows like "Sisters in Charge" and "Sisters on the Run" consists of women aged 35-55, who hold significant consumer decision-making power and are willing to invest in content that resonates emotionally [29][31]. - The overall female user base on online platforms has reached 624 million, indicating a strong market for female-centric content [31][32]. Group 3: Cultural Impact - The portrayal of middle-aged women has evolved from traditional roles to empowered figures, marking a significant cultural shift towards inclusivity and diverse representations of femininity [34]. - The success of shows featuring middle-aged women demonstrates a growing acceptance and appreciation for their stories, contributing to a more inclusive entertainment landscape [29][34].

Core Insights - The article highlights significant changes in the Chinese variety show industry during the first half of 2025, indicating a shift in trends and opportunities for growth [1][3]. Group 1: New Variety Show Developments - The emergence of new variety shows, referred to as "Zong Yi Dai," has successfully broken the previous stagnation in the industry, boosting overall confidence [3][4]. - Notable new shows include iQIYI's "Yilu Fan Hua" with 10 brand sponsors, Mango TV's "Lao You Yi Si Lv Xing She," and Tencent Video's "You Ni De Lian Ge," all receiving positive feedback [4][6]. - The success of "Zong Er Dai" and "Zong San Dai" shows, such as "Zhong Di Ba 3" and "Ma Hua Te Kai Xin 2," indicates a strong market performance compared to older shows [6][10]. Group 2: Competitive Landscape - Increased competition among platforms has led to higher quality content, as seen in the music variety shows "Ge Shou 2025," "Ya Zhou Xin Sheng," and "Rang Wo Lai Chang" [7][9]. - The ongoing competition in traditional variety show formats emphasizes the need for platforms to enhance their project development capabilities [9][12]. Group 3: Innovation in Established Shows - Established shows, referred to as "Zong N Dai," are undergoing significant transformations to remain relevant, with examples like "Cheng Feng 2025" and "Qi Zi De Lang Man Lv Xing" gaining popularity through innovative content [10][12]. - The industry recognizes that without innovation, even long-standing shows risk losing their audience [12][16]. Group 4: Short-Form Content Integration - The trend of integrating short-form content into long-form variety shows is becoming prevalent, with platforms experimenting with formats that blend both [13][14]. - This shift aims to cater to changing viewer habits, with a focus on shortening episode lengths and overall seasons [16][19]. Group 5: Emergence of Trendy Shows for Gen Z - The rise of "Chao Zong," targeting Gen Z culture, has led to the introduction of several new shows that resonate with niche audiences [17][19]. - While these shows have garnered positive reception within specific communities, breaking into mainstream popularity remains a challenge [19][20]. Group 6: Innovative Sponsorship Models - The variety show marketing landscape is evolving, with new sponsorship models such as joint branding becoming more common [21][23]. - Innovative marketing strategies, including immersive brand placements, are expected to become standard practice in the industry [23][24]. Group 7: Capturing Contemporary Sentiments - Successful shows are increasingly those that resonate with current societal emotions, as demonstrated by the second season of "Shi Nu Er Shi Ma Ma 2," which tapped into themes of family dynamics [24][26]. - The industry is learning that relevance to contemporary issues is crucial for sustaining audience engagement and success [26].

Core Insights - The variety show market in the first half of 2025 has shown stability in content supply and popularity, with major platforms like iQIYI, Tencent Video, Youku, and Mango TV maintaining a consistent release schedule, leading to a competitive environment where multiple platforms have shows airing almost every day [1][3][4] - iQIYI has emerged as a leader in the new variety show segment, holding a significant market share with four out of the top five shows and six out of the top ten shows, indicating a strong performance in content creation and audience engagement [1][5][10] - The trend of sponsorship in variety shows has stabilized, with many successful shows securing multiple brand sponsors, although the ability to attract sponsorship has become more evenly distributed among top shows [1][20][31] Content Changes - The variety show market is undergoing a transformation, focusing on creativity and quality, with a notable shift towards "pure" content that meets audience demands [4][15] - The "N-generation" variety shows are being revitalized, with innovative formats and themes that resonate with viewers, such as "Planting Season 3," which emphasizes agricultural responsibility and community engagement [5][7][10] - New IPs are being introduced to invigorate the market, with shows like "A Journey of Flowers" leading the charge in providing fresh content and engaging narratives that appeal to diverse audiences [10][12][14] Commercialization Trends - The commercialization of variety shows is evolving, with a focus on emotional marketing that resonates with younger audiences, as seen in shows like "A Journey of Flowers" and "New Rap 2025" [20][21][25] - Brands are increasingly leveraging variety shows for scene-based marketing, creating immersive experiences that extend their reach and engagement with consumers [26][29] - The market is witnessing a blend of new and established brands utilizing variety shows for exposure, with data indicating that beverage and internet brands dominate sponsorship visibility [31][33]

Core Viewpoint - The recent tax evasion allegations against Liu Xiaoqing, a prominent figure in the entertainment industry, have reignited discussions about the social responsibilities of celebrities and the legal boundaries they must adhere to, especially given her past conviction for tax evasion in 2002 [1][7][22]. Group 1: Allegations and Background - Liu Xiaoqing is accused of tax evasion through her wholly-owned company, Shanghai Yixi Cultural Media Center, by issuing VAT invoices to evade personal income tax [2][22]. - The allegations include a loan of 3.3 million yuan from Liu Xiaoqing Jewelry (Ningbo) Co., Ltd. to a related enterprise, which was later funneled into her media company via a personal endorsement contract [2][22]. - The media company, registered in 2017 with a capital of only 30,000 yuan, is described as a "shell company" with no actual operations or employee records, yet it issued 42 VAT invoices totaling over 3 million yuan [2][22]. Group 2: Historical Context - Liu Xiaoqing previously served 422 days in prison for tax evasion amounting to 14.58 million yuan in 2002, which significantly damaged her public image and career [7][9]. - The past incident has created a heightened scrutiny of her current situation, as she has been previously penalized for tax-related issues [22]. Group 3: Industry Implications - The entertainment industry has been identified as a high-risk area for tax evasion, with numerous celebrities facing similar allegations in recent years, including high-profile cases like Fan Bingbing and Zheng Shuang [16][19][21]. - The ongoing issues reflect a broader problem within the industry regarding compliance with tax regulations, as many stars reportedly utilize various methods to evade taxes, undermining public trust and social equity [21][24]. Group 4: Public and Legal Reactions - Liu Xiaoqing has publicly denied the allegations, claiming no prior relationship with the accuser and labeling the claims as malicious [5][22]. - The Shanghai tax authority has accepted the case for investigation, which could lead to significant legal consequences if the allegations are substantiated [5][22].

重点关注：GPT4.5、Pika2.2、新版 Grok 应用发布，多模态 AI 持续升级。1） 2 月 27 日，OpenAI 正式发布最新聊天模型 GPT-4.5，在性能上实现显著突破， 但定价相比 GPT-4o 高出 13~30 倍；2）马斯克宣布新版 Grok 应用上线，语 音模式体验大幅提升；3）Pika 2.2 正式发布，目前可以生成最长 10 秒、分 辨率 1080p 的视频，迎来全新升级。 本周重要数据跟踪：《哪吒之魔童闹海》带动观影需求释放。1）本周（2 月 24 日-3 月 2 日）电影票房 8.76 亿元。票房前三名分别为《哪吒之魔童闹 海》（6.71 亿元，票房占比 76.6%）、《唐探 1900》（0.77 亿元，票房占 比 8.7%）、《封神第二部：战火西岐》（0.27 亿元，票房占比 3.0%）；2） 综艺节目方面，《种地吧第三季》、《妻子的浪漫旅行》、《一路繁花》、 《奔跑吧茶马古道篇》和《现在就出发第二季》排名居前；3）游戏方面， 2025 年 1 月中国手游收入前三名分别为点点互动《Whiteout Survival》、 米哈游《原神》和腾讯《PUBG Mobile》。 投资 ...