随着两档脱口秀节目同期打擂接近尾声，暑期档综艺市场迎来了两档旅行综艺的隔空PK——《地球超新鲜》与《花儿与少年同心季》轮流"坐庄"云合综 艺霸屏榜，再次说明旅综在娱乐市场炙手可热的程度。 不仅在"综N代"阵容中，旅行综艺正在取代户外综艺的生态位，新一代的旅行综艺也跃跃然有登顶之势。爱优腾芒等平台都将旅行综艺作为开发的重点， 不仅在相似题材上正面较量，彼此争夺热门的综艺大咖和流量艺人，甚至同时开出多档旅综同台"赛马"。 今年的旅行综艺有哪些新的趋势？新节目又该如何跳出同质化内卷的怪圈？ 01 旅综风潮今年继续吹 "旅行+"正在成为万能杠杆 如果说2024年是旅行综艺的大年，那么今年这股风潮还在延续。云合《2024年综艺网播年度观察》报告显示，2024在更季播综艺题材中，旅游综艺部数占 比为15.2%，位列首位。 今年上半年的网综霸屏榜中，旅行综艺就占据了四席。不仅《哈哈哈哈哈》这样的老牌旅综依然"能打"，《现在就出发》这样的新一代旅综势头凶猛，新 开发的《一路繁花》《老有意思旅行社》等也都表现抢眼。 对于陷入创新困境的综艺产业而言，"旅行+"正在成为撬动一切题材、赛道、明星阵容的万能杠杆。 | 排名 | 节目名 ...

Drama Section - The drama market is vibrant with both new and old works performing well during the summer season of 2025, with "In the Name of the Law" initially leading but later overtaken by "Drug Storm" [1][2] - "In the Name of the Law" scored 93.74, maintaining high viewership and social media engagement, but its Douban rating fell to 6.9 due to controversial ending [2][14] - "Drug Storm" saw a significant rise in ratings, achieving a peak Douban score of 8.0 and a daily viewership increase from 750,000 to over 3 million, becoming the second most-watched show [8][9] - Other notable dramas include "Morning Snow Record," "Mortal Cultivation," and "Splendid Blossoms," all of which performed well in various metrics [2][16] Variety Show Section - The travel exploration variety show "Earth Super Fresh" quickly rose to the top of the ratings, outperforming other shows like "Running Man Season 9" [19] - Three comedy variety shows, "Talk Show and Friends Season 2," "Comedy King Solo Season 2," and "Mahua Special Happiness Season 2," also ranked in the top five, indicating sustained popularity [22] - The increase in female comedians and topics related to women's issues in the comedy shows has contributed to their success, with a notable rise in female representation [22][23] - The new cooking show "One Meal to the Gods" faced plagiarism allegations, drawing attention for its similarities to the Netflix show "Black and White Chefs" [24][29]