时间如野驴般疯跑，又到了人类最爱做年度复盘的时候。于国综而言，以下这些"2025年度综艺时刻"估计多年后也能让大伙回想一二： 年初，我们震撼于《74岁高龄庆奶高原狂奔找饭馆》的人类奇观；年中，我们醉心于传播单依纯那句"如何呢又能怎"以证明思维尚可跟上00后；岁末，我 们又在脑子自动播放"传统的五子棋就是把五个子连成一条线"的几天里沉溺于抽象喜剧的魔性快乐…… 讲真，一整年下来，那些真正能刻进公众记忆里的"话题综艺"并不多，但每一部得到群众拥戴的市场力作背后，恰恰指明了今天的观众想看什么、爱看什 么。 最近犀牛君回溯了今年我们写过的项目，这篇我们将以2025腾芒爱酷推出的若干"行业佳作"为锚（《现在就出发3》《喜人奇妙夜2》《歌手2025》《是女 儿是妈妈2》《一路繁花1、2》《姐姐当家》《风驰赛车手》《这是我的西游》等），探析下各家长视频平台"最新迭代的内容策略"以及兼谈下高能表现 的制作公司，希冀给今后行业洞察痛点、再造爆款提供一些新鲜思路。 废话不多说，我们开盘！ 腾讯拿捏爆款密码，芒果大小IP皆上桌 腾讯综艺2025关键词： 拿捏"爆款密码"。 放在任何维度的评价体系里，《现在就出发3》《喜人奇妙夜2》 ...

成都新天府文化旅游发展股份有限公司 投资者活动记录表 证券代码:000558 证券简称:天府文旅 2025年以来,公司下属子公司成都天府宽窄文化传播有限公司 围绕"文旅+影视创作""文旅+影视科技""文旅+影视服务""文 旅+影视新业态"发展体系,全力策划精品影视项目,打造"中国喜 剧梦工厂"，持续拓展产业布局。 一是以优质内容为核心,制作的《单排喜剧大赛 2》《开播吧!》 短剧季、《音乐缘计划第2季》《现在就出发3》等综艺节目己陆续 上线播出。其中,《单排喜剧大赛2》不仅限于制造笑声,更是将城 市文化与消费新场景融合,推出"豆瓣咖啡",打造沉浸式体验,《开 播吧!》短剧季在东方卫视和爱奇艺、优酷平台同步开播,首期播出 后双网收视破 1,爱奇艺综艺热搜榜 TOP1,优酷总榜上新榜 TOP2; 《音乐缘计划2》在江苏卫视和爱奇艺平台同步开播,目前已经播出 3 期,位列爱奇艺综艺音乐榜同期榜首,收视率同时段 TOP2;《现 在就出发 3》在腾讯视频上线,首播热度创腾讯视频历史最快纪录。 同时,全力筹备推进《苍穹以北》《沉睡的蝴蝶》《我们的 1977 年》 《熊猫超人》等影视剧集的拍摄制作。 二是持续打造"中国喜剧 ...

Core Insights - The video platform industry is shifting its focus from mere "innovation" and "quality" to deeper user engagement and emotional connection as the key themes for the upcoming long video battle in 2024 [1][3] Group 1: Emotional Engagement - The recent Tencent Video V-World Conference highlighted the importance of audience emotions in content creation, with keywords like "emotional resonance" being frequently mentioned [3][5] - The demand for emotional release and connection among viewers has become increasingly prominent, with approximately 70% of variety show audiences prioritizing "joy and stress relief" over the past three years [5][19] - Programs like "Five Kilometers Peach Blossom Dock 5" and "Heart Signal 8" have become integral to users' daily lives, providing emotional support and companionship [8][19] Group 2: Content Strategy and Trends - The 2026 program lineup includes successful IPs such as "Now Departing 4" and "Earth Super Fresh 2," which continue to emphasize joy and emotional relief [6][19] - New content types, including music variety shows and innovative formats like "Crazy Vacation Experience," are being introduced to attract diverse audiences [9][20] - The industry is witnessing a shift from "attention economy" to "experience economy," integrating offline experiences with online content to enhance user engagement [27] Group 3: Audience Participation - The concept of inviting audiences to "join in" is becoming essential, transforming viewers from passive observers to active participants in the content ecosystem [31] - The success of shows like "Talk Show and Friends 2" demonstrates the potential for offline events and brand collaborations to enhance viewer engagement and industry growth [19][20] - The trend of focusing on specific cultural and emotional themes, such as "expired friendships," is gaining traction, aiming to create stronger emotional connections with audiences [31]

Core Insights - The variety show market has faced challenges in recent years, but a surge of new programs in Q4 has revitalized the landscape, showcasing a diverse array of content and generating significant viewer engagement [1][3] - This year's Q4 programming marks a departure from previous trends, with a focus on returning classic formats and a gradual recovery in the market, despite the scarcity of breakout hits [1][3] Group 1: Trends in Variety Shows - Recent variety shows have emphasized a strong sense of "realness," allowing audiences to connect with genuine emotions and experiences, as seen in programs like "再见爱人5" [3][7] - The portrayal of complex relationships and emotional struggles in shows has resonated with viewers, highlighting the challenges of modern marriage and individual independence [17][19] - The trend of female-centric programming has gained momentum, with shows like "一路繁花" focusing on diverse female experiences and perspectives, enriching the representation of women in media [11][17] Group 2: Audience Engagement and Content Strategy - The success of shows like "毛雪汪" and "现在就出发3" lies in their ability to provide emotional companionship and relatable content, appealing to viewers seeking comfort and connection in their busy lives [18][21] - Programs are increasingly addressing real-life issues such as career anxiety and personal growth, making them relevant to a broader audience and enhancing viewer engagement [23] - The shift towards lighter, more relatable content reflects a strategic response to audience desires for authenticity and emotional resonance, fostering a deeper connection between shows and viewers [23]