《枭起青壤》在超点完结日的热度跌回了仅次于开播日的新低，播放量也被后来居上的《大生意人》反超并且日渐拉开距离。 以迪丽热巴的流量级别、加上尾鱼"超大IP"的招牌来看，这样的数据表现实在不达大部分人的预期。 与此同时，尾鱼小说的书粉也没闲着，飞速翻出《枭起青壤》导演田里在八年前拍《河神》时的一段采访，文字中"尊重原著是在害人"如同一颗延时炸 弹，刚好在剧版遭遇质疑的当口"砰"地炸开。书粉怒火高涨，网友判断混乱，评论区从"你没懂原著"吵到"你就是不尊重原著"，再吵到"你拍的根本不是 原著"。 《枭起青壤》导演田里八年前的采访 如果只看这一轮骂战，你甚至会以为尾鱼小说是那种"读者自己都看不懂"的小众怪谈，可事实恰恰相反，尾鱼在网络文学世界可以说是"铁盘"级别的存 在，书粉忠诚度极高，长尾效应也足够稳，甚至到了她写什么、读者就追什么的程度。读者执迷于她笔下的东方志怪世界观和诡谲氛围，恨不得有人能把 她营造的"民间神秘感"和"精怪味道"完整拍出来。 可是，一旦进入影视化，情况立刻像被诅咒似的，《怨气撞铃》剧版被书粉自嘲"看了怨气大到想要撞铃"，《西出玉门》在黄沙中拍得索然无味，《七根 心简》被吐槽棚内虚拟拍摄看着廉价， ...

Core Viewpoint - Youku has achieved profitability amidst market fluctuations, marking three consecutive quarters of profit driven by improved operational efficiency and a successful content premiumization strategy [1][2][3]. Group 1: Financial Performance - Alibaba Group's CFO announced that Youku's parent company, Tiger Whale Entertainment Group, has achieved profitability for three consecutive quarters [1]. - Youku's commercial revenue has seen significant year-on-year growth, attributed to the strong performance of various content offerings [15][18]. Group 2: Content Strategy - Youku has successfully implemented a content premiumization strategy, focusing on high-quality original productions, which has led to a strong rebound in viewership [4][6]. - The platform's original content accounted for 87.5% of its offerings from January to July 2023, leading the industry [6][11]. - Notable successful series include "The Cang Hai Chuan" and "In the Name of Law," which have significantly contributed to Youku's viewership and market share [4][6]. Group 3: Technological Innovation - Youku is leveraging advanced technologies to reduce costs and enhance its profitability model, including the use of virtual filming techniques [12][14]. - The company has established a leading position in virtual filming patents, with 80 inventions, surpassing competitors like Sony [14]. Group 4: Advertising and Commercialization - Youku has developed a diverse matrix of innovative advertising products, leading to a notable increase in brand partnerships and advertising revenue [15][16]. - The integration of advertising within content has evolved from traditional placements to collaborative creations, enhancing viewer engagement and brand affinity [18]. Group 5: Talent Development - Tiger Whale Entertainment has launched a talent cultivation program aimed at nurturing multi-talented young performers across various entertainment fields [18][20]. - The company emphasizes the importance of investing in talent as a long-term strategy for success in the entertainment industry [20].

Core Insights - The report by Yunhe Data highlights the strong performance of Youku during the 2025 summer season, with two major dramas, "Cang Hai Chuan" and "Yi Fa Zhi Ming," taking the top two spots in the cumulative effective view rankings across all platforms [1][3] Group 1: Performance Metrics - In the summer of 2025, a total of six long dramas achieved effective views exceeding 1 billion, with Youku holding the top two positions [1] - "Cang Hai Chuan" has accumulated over 1.36 billion effective views since its launch on May 18, 2025, achieving a market share of over 40% [2][4] - "Yi Fa Zhi Ming" also performed well, with effective views surpassing 1.36 billion, ranking first in average views per episode during its peak [2][4] Group 2: Content Strategy - Youku's success is attributed to its mature content creation mechanism and operational strategies, covering diverse genres such as historical suspense, realistic judicial themes, fantasy, and urban romance [3][5] - The platform's efficient coordination in theatrical operations and scheduling has contributed to its high market share during the summer season [3][5] - The focus on diverse content aims to meet the varied preferences of different audience segments, as emphasized by the producers of "Cang Hai Chuan" and "Yi Fa Zhi Ming" [4][5] Group 3: Industry Trends - The strong rebound of Youku's summer lineup signifies a systemic evolution from merely betting on hits to sustainably producing quality content [5] - In addition to dramas, Youku has also made notable strides in the animation sector, with "Yun Shen Bu Zhi Meng" becoming a significant topic in the summer lineup, appealing to female audiences [5]

Group 1 - The drama market is heating up in June, with platforms like Youku, iQIYI, and Tencent releasing high-quality series that are gaining positive reception and viewership [1][25] - Youku's "Seven Roots of Heart" has quickly gained popularity, breaking 6000 in heat within 20 minutes of its premiere and surpassing 8000 on the same day [3][5] - iQIYI's "Ling Jiang Xian" has emerged as a dark horse, achieving a remarkable heat score of over 9000 within 24 hours of its release [9][12] Group 2 - "Seven Roots of Heart" features a unique narrative focusing on the growth of the main characters and their friendship, with innovative visual styles and real location shooting [6][8] - "Ling Jiang Xian" breaks traditional storytelling patterns, introducing a new "divorce fantasy" genre that captivates audiences with unexpected plot twists [14][16] - Tencent's "Chang'an's Lychee," adapted from a novel by Ma Boyong, combines humor and historical narrative, showcasing the struggles of ordinary people in the Tang Dynasty [19][23] Group 3 - The three dramas are part of a broader strategy by the platforms to maintain high-quality content amidst competition from short video formats, emphasizing the importance of premium IP and innovative storytelling [25][29]

Group 1 - The core viewpoint of the article is the launch of the fantasy adventure drama "Seven Relics of Heart" by Youku, which is based on the classic novel by author Wei Yu and features a new generation of actors [1][6] - The series follows a group of five young individuals with elemental attributes who form the "Phoenix Squad" to combat the dangers posed by the "Heart Relics" [6] - This is the second installment of the "Wei Yu series IP" following the success of "Si Ting," indicating Youku's continued investment in fantasy adventure genres [1][6][8] Group 2 - The show emphasizes the dual narrative of the "Phoenix Squad" battling the Heart Relics and their personal growth, highlighting themes of friendship and youth [6] - Youku has implemented a promotional strategy during the airing of "Seven Relics of Heart," including a limited-time free viewing of "Si Ting" to attract viewers [6][7] - Since the success of "Si Ting" in 2021, Youku has been actively producing and releasing more fantasy adventure content, receiving positive audience feedback [8]