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即刻报名,一起探索AI+文娱赛道的下一站
3 6 Ke· 2025-07-21 08:54
Core Insights - The integration of AI into the entertainment industry is transforming various sectors, including gaming, film, and music, providing unique experiences and enhancing creative processes [1][2][7] - The global AI market is projected to reach 2.3 trillion yuan by 2025, with a year-on-year growth of 38%, indicating a significant trend towards personalization and diversification in entertainment consumption [2][8] - AI technologies are being applied across the entire entertainment value chain, from content creation to distribution, leading to increased efficiency and reduced costs in production [6][9] Gaming Sector - The game "Black Myth: Wukong," launched last year, showcases extensive use of AI technologies, resulting in highly realistic graphics and immersive experiences for players [2][4] - AI has positively impacted game creation workflows in areas such as core architecture, narrative development, and character design, enhancing the overall quality of games [2][6] Film and Music - AI tools have been utilized in the production of AI short dramas, such as "Three Star Piles: Future Revelation," demonstrating AI's role in scriptwriting, filming techniques, and post-production processes [4][6] - In music, AI can generate melodies and arrangements based on specified styles and emotional tones, even simulating vocal performances [4][6] Broader Entertainment Landscape - AI is enhancing visitor experiences in cultural sites, such as the Palace Museum, where AI guides provide historical narratives [6] - Social media platforms are increasingly incorporating AI features, contributing to everyday entertainment experiences [6][8] Industry Challenges and Future Outlook - Despite the advancements, challenges remain, including AI's limited independent creative capabilities and issues related to emotional expression and copyright [8][9] - The potential for AI-generated content (AIGC) to improve in quality and creativity is significant, with projections indicating that by 2030, AI could generate text surpassing human average quality [9][10] - The entertainment industry is expected to see new business models emerge, such as virtual idols and AI-driven fan engagement, as AI continues to evolve [9][10]