日本手游行业有着独特的发展脉络。 其中「手游」的前身应当叫做「社交游戏」，这是一种「通过社交网络账号登录、依托社交平台传播」的轻量化游戏，它可以简单比作网页手游。 这类游戏随着GREE、DeNA等本土SNS企业的崛起而自2007年后逐步兴盛，市场规模在5年内从49亿日元增长到3429亿日元（2.36亿元~165.13亿元），后 来又因为智能机的普及而在2012年后逐步走向衰落。 有从业者在2013年记录下了那个年代最后的疯狂：「那时候，成本2000万日元（约96万元）、月流水超过1亿日元（约480万元）的情况屡见不鲜，许多公 司纷纷涌入社交游戏开发领域，希望借此淘金。但从2012年开始，单个项目投入成本超过2亿、3亿日元的情况，已经是常态。」 「那些根本不想做游戏、不想让玩家享受游戏乐趣的人，却因为觉得赚钱而进入这个行业，并乐于在短时间内赚点快钱，这真是太可悲了。」野蛮资本入 局带来的影响是社交游戏泡沫的快速膨胀，并在短时间内将行业搅成了一锅粥。 于是很快，行业泡沫破裂造就了「成本飙升→风险提升→游戏失败率上升→大量人员失业→转行转外包」这样的连锁反应，并且智能手机的普及大幅加速 了这个连锁反应的进程，于是日 ...

Core Insights - The article discusses the recent developments surrounding the game "Rayming Blitz," developed by Heartlight Flow Beauty and published by Byte Games, highlighting its unique features and the strategic importance for both companies in the gaming market [1][3]. Group 1: Game Development and Features - "Rayming Blitz" is a card RPG that adopts a rare "realistic style + full 3D modeling" design, diverging from the mainstream 2D anime aesthetics to avoid direct competition with larger companies [4][6]. - The game features a near-future sci-fi setting where players assume the role of a commander who mysteriously disappeared after a historic battle against alien invaders [8][10]. - The game incorporates a unique "tower attack" gameplay mechanic, reversing traditional tower defense strategies by focusing on proactive engagement with enemy units [15][24]. Group 2: Market Position and Strategic Importance - Following a period of internal adjustments, both Heartlight Flow Beauty and Byte Games view "Rayming Blitz" as a critical step towards re-establishing their presence in the gaming market [3][25]. - The game is seen as a potential turning point for Heartlight Flow Beauty, which has faced challenges in maintaining investor interest and product success since the popularity of "High Energy Figurine Group" [25][26]. - Byte Games is also positioning "Rayming Blitz" as a key title to demonstrate its renewed commitment to the gaming sector after organizational changes [25][30]. Group 3: Gameplay Mechanics and User Experience - The game features seven distinct character classes, each with unique roles and abilities, enhancing strategic depth and player engagement [18][19]. - A "tactical module" system allows players to activate special effects based on their character combinations, adding layers of strategy to combat [19][22]. - The game includes tutorial videos to ease players into new mechanics, ensuring a smoother learning curve and enhancing overall user experience [20]. Group 4: Future Prospects and Industry Trends - Byte Games has multiple new projects in development, indicating a robust pipeline and a strategic focus on expanding its market presence [27][29]. - The gaming industry is witnessing a shift as companies like Heartlight Flow Beauty and Byte Games adapt to changing market conditions and consumer preferences, suggesting a competitive landscape ahead [30].

也是从去年开始，沐瞳科技和朝夕光年开始合作一些项目。更早之前，沐瞳科技更加独立，与朝夕光年的工作系统都是分开的，二者的合作更多时候停留 在朝夕光年为沐瞳科技提供一些技术上或权限上的支持。该人士表示，"我感觉预计今年年底或明年年初，两边就会打通。" 此外，在这一消息传出来之前，字节的游戏业务（主要是朝夕光年）已经在复苏过程中，且在不断立一些新的项目。 如今的字节游戏，不再有曾经的野心。 作者 | 兰杰 编辑 | 乔芊 距离字节游戏重整旗鼓已经过去了一年多，当下字节游戏决定选择一条怎样的路？ 近期，有传言表示字节跳动正在推进朝夕光年并入沐瞳科技，整合后字节游戏将独立运营并筹备上市。 对此，字节跳动方面只表示，目前暂无上市计划。另据36氪从接近沐瞳科技人士处获悉，合并是确定的，但具体是谁并入谁尚无明确通知。 上述人士表示，在去年张云帆就任字节游戏业务负责人（同时管理沐瞳科技、朝夕光年和UGC部门）后的All Hands上，他曾表示过朝夕光年和沐瞳科技 之间会有更多的交集，有员工提问未来是否会合并，张云帆也没有给出明确的否认或确认信号。 字节跳动从宣布裁撤关停朝夕光年，到宣布重新推动游戏业务，再到空降新的负责人，前后 ...

2025 年 03 月 16 日 AI 应用增多推高线上营销 关注 AI 赋能线下场景 推荐(维持) 投资要点 | 分析师：朱珠 | S1050521110001 | | --- | --- | | zhuzhu@cfsc.com.cn | | | 分析师：于越 | S1050522080001 | | yvyue@cfsc.com.cn | | 行业相对表现 表现 1M 3M 12M 传媒(申万) -3.3 -3.0 16.4 沪深 300 1.7 1.9 12.5 市场表现 -30 -20 -10 0 10 20 30 (%) 传媒 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《传媒行业周报：AIAgentManus 先行 AI 创新应用均有望撬动传媒洼 地》2025-03-09 2、《传媒行业周报：中国资产以 AI 为支点撬动时代红利 新旧势力齐头 并进传媒应用有望重估》2025-02- 22 ▌ 本周观点更新 3、《传媒行业专题报告：字节跳 动：AI 时代始终创业》2025-02-11 2025 年一季度，AI 应用持续推高线上应用热度，AI 如何赋 能线下应用场景也是存量业务的新看点 ...