文 | 娱乐硬糖 魏妮卡 编辑 | 李春晖 尽管总不能从小学毕业，柯南依旧经历着自己事业的高峰与低谷。可见上学虽能作为逃避但无用，该来 的总会来。 喜讯是这次《名侦探柯南》显然迎来了事业新高。从线上到线下，走哪都能看见柯南的联名，堪比"大 宝天天见"。肯德基、雀巢咖啡、Keep、泡泡玛特……"柯南怎么又火了？是因为电影吗？"可能是路人 近期最好奇的问题之一。 虽说"柯南"作为IP常青树，年年都有大量周边面世，但今年的联名数量明显远超往年。据不完全统计， 从今年1月开始，国内与柯南联名的品牌已超过20个，再加上日本品牌，总共超过30个。 日本品牌联名暴增可以理解。因为最新的剧场版《名侦探柯南：独眼的残像》自4月上映以来，在日本 狂揽143亿日元票房，来到日本影史榜第17名，且还在持续爬榜中。 但咱们这边《名侦探柯南：独眼的残像》的表现，却有点未映先火的意思。待真上映了，口碑倒也并不 如何炸裂。反而因为"近十年最好剧场版"的口号抬高了不少人的期待，看完觉得不过尔尔。 与其说是口碑传播引爆了柯南票房，不如说是联名火热将新片上映充分告知。截至7月6日，上映10天的 《名侦探柯南：独眼的残像》票房已达2.78亿，马上追 ...

进入暑期，当下市场处在混沌当中，但整体依然处在悲观的情绪当中。 如果仅以大盘的角度来看，目前还是相对不错的，周末大盘最高维持在1.5亿的水准。但细分来看，国产片的萎靡已经越发明显，当下的票房TOP5当中， 仅剩下了《酱园弄》一部国产片而已。并不是引进片有多强，而是国产片实在是不争气，将这些份额拱手相让。 引进片抢占市场份额 正如前面所说，目前的市场体量不错，但配比已经有些畸形。拿此刻的大盘来说，《名侦探柯南》已经创下了新高，最终将冲击4亿的体量，远远超过了 系列的平均水准。还是那句话，不是说这一部突然变强了，而是整体的市场环境不同，市场需要强有力的种子救市，最终《名侦探柯南》不得不变成那个 托底的种子。 | 影片 | 猫眼想看 | 淘票票想看 | 上映日期 | | --- | --- | --- | --- | | 侏罗纪世界 | 33万 | 22.4亿 | 2025.7.2 | | 超人 | 3.3万 | 7亿 | 2025.7.11 | | 神奇4侠 | 1万 | 0.7万 | 2025.7.25 | 换言之，原本属于国产片救市的时刻，因为各部影片实在不给力，导致了市场给《名侦探柯南》出头的机会。包括赛车 ...

《蓝色监狱》《排球少年》《咒术回战》，去年作为线上线下谷子消费的中坚力量，圈子烫到被很多吃谷人频繁吐槽："到处都是这几个IP。" 时异势殊，现在前往社交媒体搜索这几个IP的谷圈话题，谷价"崩盘""跳水""暴跌"等词出现频率越来越高，恍惚间以为跳转到了真·股票讨论区。 | 虽然各圈谷价都在崩,但你排实在遥遥领先 | | --- | | 04-21 江苏 | | C 1532 O 19 | | 锁也很难平[呢R]我3k买的谷子挂1k没人买 | | 04-22 北京 | | ○243 〇回复 | | 回复 : 咒也差不多是这样 04-22 山东 | 曾经二手市场5000元的五条悟贴纸如今价格不到十分之一，昔日正价购入的蓝锁普谷"降到个位数都出不掉"，不久前模玩熊、指乐无穷等代购大店清仓甩 卖，IP全新现货只需半价购入。让人不禁感慨，这就是谷圈烫坑吗，大起又大落。 2020年的闲鱼成交价格 图源小红书@工藤川子 大部分消费者吃谷本是为爱买单，却因谷圈与二手市场的强关联特点，亲自体验了一把投资理财的机会与风险并存。 日本衍生品商品类型众多，致力于满足各类粉丝的消费需求，从精心设计的收藏级手办，到铁皮、纸片、亚克力等这类 ...

Core Viewpoint - The recent controversy surrounding the promotional video for the new "Detective Conan" building blocks by the brand Blokus highlights the importance of understanding fan sentiments in the IP derivative product market, showcasing the brand's quick response to public backlash and its implications for future marketing strategies [2][4][31]. Company Overview - Blokus, established in 2014, has become the largest building block character toy company in China and the third largest globally, currently transitioning from a children's toy market to a broader audience [7]. - The company went public on the Hong Kong Stock Exchange in early 2023, with an initial share price of HKD 60.35, which rose over 81.61% on the first trading day, reflecting strong market confidence in the collectible toy sector and the Blokus brand [8]. Sales Performance - As of now, the cumulative sales of the "Detective Conan" building blocks have exceeded 2000 units across platforms like Tmall, Douyin, and Pinduoduo, indicating a positive market reception despite the initial backlash [7]. - In the past year, Blokus achieved a revenue of CNY 2.241 billion, marking a year-on-year growth of 155.6%, with major IP products like Ultraman and Transformers contributing to 90% of its revenue [11]. Product Strategy - Blokus has diversified its product offerings, with over 431 SKUs available, of which more than 95% target consumers aged 16 and below, maintaining a price range from CNY 9.9 to CNY 399 [13][11]. - The brand's strategy includes leveraging popular IPs to attract various consumer demographics, enhancing its brand influence in the domestic building block toy market [19][24]. Marketing and Consumer Engagement - The brand's marketing approach must adapt to the differing consumer demands associated with various IPs, as evidenced by the backlash from "Detective Conan" fans due to perceived disrespect towards the characters [27][29]. - Blokus's rapid response to the controversy, including the removal of the promotional video and public apologies, demonstrates the necessity of aligning marketing strategies with fan expectations to avoid damaging brand reputation [4][31]. Future Outlook - Blokus aims to expand its target audience while continuing to innovate its product offerings and marketing strategies, recognizing the need for ongoing improvement in engaging with diverse IP fan bases [24][34].