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《名侦探柯南》
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中国二次元市场5年翻番,原创IP崛起
日经中文网· 2025-08-10 00:33
Core Viewpoint - The Chinese secondary dimension market is expected to reach approximately 597.7 billion yuan in 2024, nearly double the size of 2019, driven by the growing popularity of domestic IPs and government support for their development [1][9]. Market Expansion - The market for character-related sectors such as animation and gaming in China is rapidly expanding, with a projected market size of about 12 trillion yen (approximately 580.5 billion yuan) in 2024, doubling from five years ago [1]. - The "BiliBili World" event in Shanghai attracted around 300,000 attendees over three days, indicating a significant increase in interest and participation in the secondary dimension culture [8]. Domestic IP Popularity - The popularity of domestic characters is on the rise, exemplified by the success of the animated film "Nezha," which grossed over 15.4 billion yuan during the Spring Festival, setting a record for Chinese box office earnings [12]. - The top trending IPs on China's second-hand trading platform include "Love and Deep Space" and "Identity V," showcasing the growing presence of Chinese IPs alongside popular Japanese works [15]. Government Support - The Chinese government is actively promoting the development of original IP brands, as outlined in the "Special Action Plan for Boosting Consumption," which emphasizes support for the animation, gaming, and esports sectors [14]. - Policies in Shanghai aim to revitalize tourism through IP and support the development of original IPs, reflecting a broader governmental strategy to enhance the domestic market [14]. Future Projections - The secondary dimension market in China is projected to expand to 834.4 billion yuan by 2029, driven by increased production and circulation of animation and gaming content, as well as the growth of emotional value consumption [9].
《柯南》回春,这次小学生拯救的是中年危机
Xin Lang Cai Jing· 2025-07-07 10:50
Core Viewpoint - The resurgence of the "Detective Conan" IP is attributed to a significant increase in brand collaborations and the success of the latest movie, "Detective Conan: One-eyed Flashback," which has generated substantial box office revenue in Japan and China [1][3][11]. Brand Collaborations - Over 30 brands have collaborated with "Detective Conan" this year, significantly surpassing previous years [1][3]. - The increase in collaborations is seen as a strategic move by various stakeholders in the industry, including Japanese copyright holders and Chinese distributors, to maximize the IP's potential [3][7]. Box Office Performance - The latest film, "Detective Conan: One-eyed Flashback," has grossed 143 billion yen in Japan, ranking it 17th in Japanese box office history [3]. - In China, the film earned 278 million yuan within ten days of release, with projections suggesting it could reach 400 million yuan [3][4]. Market Dynamics - The current landscape reflects a collective effort among Japanese and Chinese companies to revitalize the "Detective Conan" brand amid challenges faced by traditional IPs like Ultraman [11][17]. - The licensing and collaboration strategies are influenced by the complexities of Japanese copyright laws, which require careful navigation by Chinese companies [5][7]. Economic Context - The Japanese manga industry is experiencing financial difficulties, prompting companies like Shogakukan to aggressively license their IPs in China to recover losses [17][20]. - The trend of "谷子经济" (Guziko economy) is emerging, where merchandise and collaborations are seen as a way to boost revenue in a challenging market environment [20][23]. Future Outlook - The success of "Detective Conan" in the current market may set a precedent for other IPs, as companies look to leverage established brands to drive sales and engagement [20][22]. - However, the oversaturation of the market with similar products could lead to diminishing returns if not managed carefully [17][23].
好莱坞入侵7月,救市特事特办
3 6 Ke· 2025-06-30 23:50
Core Viewpoint - The current market is experiencing a chaotic phase with a prevailing pessimistic sentiment, particularly highlighted by the underperformance of domestic films, which has allowed imported films to capture significant market share [1][3]. Group 1: Market Overview - The overall market remains relatively stable, with the weekend market cap maintaining around 150 million, but the performance of domestic films is notably weak, with only one domestic film, "酱园弄," remaining in the top five box office rankings [1][2]. - Imported films, particularly "名侦探柯南," are performing exceptionally well, with projections to reach 400 million, significantly surpassing the average for the series, indicating a shift in market dynamics [2][3]. Group 2: Domestic Film Performance - The domestic film "酱园弄," initially anticipated to perform well, has faced criticism and only managed to gross around 400 million after a strong opening day of 90 million, reflecting a decline in confidence in domestic productions [3][4]. - Other domestic films, such as "恶意" and "无名之辈2," are struggling to replicate past successes, further emphasizing the challenges faced by the domestic film industry [3][4]. Group 3: Hollywood Film Impact - The upcoming release of three Hollywood blockbusters in July, including "神奇4侠," is seen as a response to the declining performance of domestic films, indicating a shift in strategy to bolster the summer box office [4][13]. - "侏罗纪世界" is expected to play a crucial role in revitalizing the market, with significant pre-release interest, as it is anticipated to attract audiences amid the current downturn in domestic film performance [8][9]. - The overall sentiment is that the influx of Hollywood films could provide necessary support to the market, as the concept of a "protection month" for domestic films appears to be fading [4][13].