《2025年"中女时代"品牌营销观察报告》由艺恩数据发布，聚焦"中女"群体的文化崛起与品牌营销实践，系统呈现这一群体的价值主张、传播特征及行业营 销趋势。 "中女"已从单一身份标签升级为象征独立探索的文化符号，指代人生成熟、自我意识清晰的女性群体。这一话题热度持续飙升，近一年社媒声量同比增长 203%，达70.1万条，互动量1.87亿次，#欢迎来到中女时代#成为年度热门话题。小红书是核心传播阵地，贡献91%的相关声量，用户围绕中女偶像、独立成 就、觉醒故事等维度展开讨论，形成多元内容生态。 "中女"话题崛起源于三重驱动力。女性自我意识觉醒是核心，受教育程度提升让女性从被动接受社会角色转向自主选择，健康管理和心理健康成为全年龄段 女性最关注的议题；"她经济"规模超10万亿人民币，女性主导家庭消费决策（82%为主要决策者），在旅行、家居家装等多个品类中消费占比超60%，经济 地位提升带动话语权增强；玄学文化助推，"九紫离火运"象征中女崛起的寓意引发群体共鸣，相关话题社媒互动量达850.7万次。 具象化代表丰富了"中女"形象内涵。荧幕上，宋佳、孙俪等中年女演员凭借《好东西》《蛮好的人生》等作品塑造坚韧独立的角色，白 ...

Core Insights - The 38th China Golden Rooster Awards showcased the diversification of themes, the rise of new generation talents, and the deepening integration of the film industry, indicating a shift towards innovation in Chinese cinema [1][2][3] Group 1: Creative Diversification - The nominations for Best Feature Film included a variety of genres, such as the historical epic "The Volunteer Army: The Battle of Life and Death," the distinctive art film "Good Things," and the individual-focused narrative "Little Me," with "Good Things" winning the award [2] - The film market this year has been rich in supply, covering genres like history, animation, comedy, and action, catering to diverse audience viewing preferences [3] - Many films are increasingly incorporating traditional cultural elements and contemporary values, utilizing innovative storytelling and the latest technology to appeal to both domestic audiences and international markets [3] Group 2: Rise of New Generation Talent - Yi Yangqianxi won the Best Actor award for his role in "Little Me," becoming the youngest recipient of this award, highlighting the emergence of new generation actors who are gradually taking on box office responsibilities [4][7] - Young directors are gaining recognition for their differentiated themes and solid creations, with director Dai Mo winning Best Director for "Detective Chinatown 1900," emphasizing the willingness of young creators to embrace new technologies and ideas [8] - The presence of numerous young directors' works at the awards indicates a positive trend of generational succession and development in Chinese cinema [8] Group 3: Industry Integration and Development - The integration of film and tourism is being promoted, with Xiamen launching 10 film tourism routes that connect cinematic experiences with the city's charm, enhancing the cultural and experiential consumption of films [9] - National policies have been introduced to support the "film+" innovation model, making films a new driver for consumption and economic growth [9] - The film "Detective Chinatown 1900" not only generated 3 billion yuan in box office revenue during the Spring Festival but also significantly boosted local tourism revenue, demonstrating the economic impact of film on tourism [9]

Core Points - The 38th China Golden Rooster Awards ceremony took place in Xiamen, Fujian, with Yi Yangqianxi and Song Jia winning Best Actor and Best Actress respectively [1] - The Best Feature Film award was given to "Good Things," while "The Volunteer Army: Life and Death Battle" received a Special Jury Award [1] - Notable awards included Best Director to Chen Sicheng and Dai Mo for "Detective Chinatown 1900," and the Lifetime Achievement Award in Film to Qiao Zhen and Xiao Guiyun [1] Awards Summary - Best Feature Film: "Good Things" [1] - Special Jury Award: "The Volunteer Army: Life and Death Battle" [1] - Best Director: Chen Sicheng and Dai Mo for "Detective Chinatown 1900" [1] - Best Supporting Actor: Yuan Fuhua for "Dumpling Queen" [1] - Best Supporting Actress: Zhong Chuxi for "Good Things" [1] - Best Screenplay: Chen Maoxian and Zheng Weiji for "Breaking Hell" [1] - Best Directorial Debut: Gao Peng for "Old Gun" [1] - Best Children's Film: "Shining Youth in the Sky Relay" [1] - Best Foreign Language Film: Italian film "Tomorrow" [1] - Best Documentary/Educational Film: "Your Voice" [1] Notable Achievements - Yi Yangqianxi became the youngest Best Actor winner in the history of the Golden Rooster Awards at age 24 for his role in "Little Me" [1] - Song Jia's performance in "Good Things" was praised for its depth and representation of contemporary women's spirit [2] - "Ne Zha" achieved a global box office of over 15 billion RMB and won Best Art Film for its innovative blend of Eastern aesthetics and modern visual language [2]

Core Points - The 38th China Golden Rooster Awards were held in Xiamen, with "Good Things" winning Best Feature Film [1] - Yi Yangqianxi and Song Jia won Best Actor and Best Actress respectively, with Yi being the youngest recipient of the Best Actor award in the history of the Golden Rooster [2] - The awards highlighted various films and performances, showcasing the growth and innovation in the Chinese film industry [1][2] Summary by Categories Awards and Recognitions - "Good Things" received the Best Feature Film award, while "The Volunteer Army: The Battle of Life and Death" won the Jury Special Award [1] - Best Director was awarded to Chen Sisi and Dai Mo for "Detective Chinatown 1900" [1] - The Lifetime Achievement Award in Film was given to Qiao Zhen and Xiao Guiyun [1] Notable Performances - Yi Yangqianxi, at 24, won Best Actor for his role in "Little Me," marking him as the youngest winner in this category [2] - Song Jia was recognized for her performance in "Good Things," praised for her portrayal of contemporary women's experiences [2] - Best Supporting Actor and Actress were awarded to Yuan Fuhua and Zhong Chuxi for their roles in "Dumpling Queen" and "Good Things" respectively [1] Other Awards - "Nezha: The Devil's Child" won Best Art Film, noted for its blend of Eastern aesthetics and modern visual language [2] - Other notable awards included Best Director Debut for Gao Peng's "Old Gun," and Best Children's Film for "Shining Youth in the Sky Relay" [1]

Core Points - The 38th China Golden Rooster Awards were held in Xiamen, Fujian, with "Good Things" winning Best Film [1] - Yi Yangqianxi won Best Actor for his role in "Little Me," becoming the youngest recipient in the award's history [2][4] - Song Jia received Best Actress for her performance in "Good Things," marking her second win in this category [6][11] - The Best Supporting Actress award went to Guangdong actress Zhong Chuxi for her role in "Good Things," her first nomination [12][15] - Directors Chen Sicheng and Dai Mo won Best Director for "Detective Chinatown 1900," their first win [18][21] Summary by Category Best Film and Awards - "Good Things" was awarded Best Film, and it also saw its actors and directors recognized in multiple categories [1][25] Best Actor - Yi Yangqianxi, at 24 years old, won Best Actor for his role in "Little Me," becoming the youngest to achieve this honor [2][4] Best Actress - Song Jia won Best Actress for her role in "Good Things," expressing gratitude to her director and co-stars [6][9][11] Best Supporting Actress - Zhong Chuxi won Best Supporting Actress for her role in "Good Things," sharing her emotional journey and gratitude [12][15][17] Best Director - Chen Sicheng and Dai Mo received the Best Director award for "Detective Chinatown 1900," with Chen acknowledging the contributions of his team [18][21][23]

Core Points - The 38th China Golden Rooster Awards ceremony took place on November 15, 2025, in Xiamen, highlighting the achievements of the Chinese film industry [1] - The event emphasized the importance of traditional and contemporary themes in Chinese cinema, reflecting the spirit of President Xi Jinping's message to film artists [1] - The awards showcased a focus on expanding mainstream narratives, artistic innovation, and genre cultivation within the film industry [1] Summary by Categories Event Overview - The Golden Rooster Awards coincided with the 120th anniversary of Chinese cinema, featuring various activities such as themed screenings, investment forums, and discussions [1] - The event aimed to promote the prosperity and development of the Chinese film industry, injecting new momentum into building a strong film nation [1] Award Highlights - "Good Things" won the Best Feature Film award, while "The Volunteer Army: The Battle of Life and Death" received a Special Jury Award [1] - The Best Actor and Best Actress awards were given to Yi Yangqianxi for "Little Me" and Song Jia for "Good Things," respectively [1] Recognition - The China Federation of Literary and Art Circles awarded the Lifetime Achievement Award in Film to artists Qiao Zhen and Xiao Guiyun [2]

Group 1 - The 38th China Golden Rooster Awards ceremony was held on November 15 in Xiamen, Fujian [1] - Yi Yangqianxi won the Best Actor award for his role as Liu Chunhe in "Little Me," making him the youngest recipient of this award [1] - Song Jia received the Best Actress award for her role as Wang Tiemei in "Good Things" [3] Group 2 - Other notable awards included: - Best Supporting Actor: Yuan Fuhua for "Dumpling Queen" [6] - Best Supporting Actress: Zhong Chuxi for "Good Things" [6] - Best Feature Film: "Good Things" [6] - Best Director: Chen Sicheng and Dai Mo for "Detective Chinatown 1900" [6] - Best Original Screenplay: Chen Maoxian and Zheng Weiji for "Breaking Hell" [6] - Best Directorial Debut: Gao Peng for "Old Gun" [6] - Best Low-Budget Feature Film: "May You Live Long" [6] - Best Animation: "Nezha: The Devil's Child" [6] - Best Documentary/Science Education Film: "Your Voice" [6] - Best Children's Film: "Shining Youth in the Relay" [6] - Best Opera Film: "Double Butterfly Fan" (Min Opera) [6] - Best Foreign Language Film: "There is Tomorrow" (Italy) [6] - Best Sound: Wang Danrong for "The Volunteer Army: Life and Death Battle" [6] - Best Editing: Zhou Xinxia for "The Pain of Me and My Mother" [6] - Best Art Direction: Han Zhong and Ma Xiaofei for "Decoding" [6] - Best Music: Zhai Jinyan for "Lychee of Chang'an" [6] - Best Cinematography: Zhao Fei for "The Volunteer Army: Life and Death Battle" [6] - Lifetime Achievement Award in Film: Qiao Zhen and Xiao Guiyun [6] - Jury Special Award: "The Volunteer Army: Life and Death Battle" [6]

新华社厦门11月15日电（记者郑良、吴剑锋）15日晚，第38届中国电影金鸡奖颁奖典礼暨2025中国 金鸡百花电影节闭幕式在厦门海峡大剧院举行，《好东西》获得最佳故事片奖，易烊千玺凭借在影片 《小小的我》中饰演刘春和获得最佳男主角奖，宋佳凭借在影片《好东西》中饰演王铁梅获得最佳女主 角奖。 陈思诚、戴墨凭借《唐探1900》获得最佳导演奖，袁富华凭借在影片《水饺皇后》中饰演糖水伯获 得最佳男配角奖，钟楚曦凭借在影片《好东西》中饰演小叶获得最佳女配角奖。 打破中国影史票房纪录的《哪吒之魔童闹海》斩获最佳美术片奖，高朋导演的《老枪》获得最佳导 演处女作奖，《但愿人长久》获得最佳中小成本故事片奖，《您的声音》获最佳纪录/科教片奖，《闪 耀少年之空中接力》获最佳儿童片奖，《双蝶扇》获最佳戏曲片奖，《还有明天》获最佳外语片奖。 中国电影家协会分党组书记、驻会副主席邓光辉说："金鸡奖始终以中国电影'专家奖'定位，为行 业树立专业标杆。本届评奖强化对创作生产动态的把握，通过专业评审，推出精品佳作，激发电影界创 新创造活力，推动电影事业繁荣发展。" 陈茂贤、郑纬机（《破·地狱》）获得最佳编剧奖，王丹戎（《志愿军：存亡之战》）获得 ...

Group 1 - The 38th China Golden Rooster Awards ceremony was held on November 15 in Xiamen, Fujian [1] - Yi Yang Qianxi won the Best Actor award for his role in "Little Me," becoming the youngest winner of the Golden Rooster Best Actor award [2] - Song Jia received the Best Actress award for her performance in "Good Things" [3] Group 2 - Yuan Fuhua won the Best Supporting Actor award for his role in "Dumpling Queen" [4] - Zhong Chuxi was awarded Best Supporting Actress for her role in "Good Things" [5] - "Nezha: The Devil's Child" won the Best Animated Feature award [6]

Core Viewpoint - The 38th China Golden Rooster Awards highlighted significant achievements in the film industry, showcasing outstanding performances and productions, with notable winners in various categories. Group 1: Best Actor and Actress Awards - Song Jia won the Best Actress award for her role as "Wang Tiemai" in "Good Things," marking her second Golden Rooster win after previously winning for "Xiao Hong" [1] - Yi Yangqianxi received the Best Actor award for his role as "Liu Chunhe" in "Little Me," making him the youngest Best Actor winner in Golden Rooster history at the age of 22 [4] Group 2: Supporting Roles and Directorial Debuts - The Best Supporting Actor award went to Yuan Fuhua for his role as "Sugar Water Uncle" in "Dumpling Queen," where he expressed gratitude for the recognition and emphasized the importance of an actor's dedication to their craft [6][8] - The Best Directorial Debut award was won by "Old Gun," directed by Gao Peng, which previously received accolades at the 36th Tokyo International Film Festival [15] Group 3: Other Notable Awards - The Best Supporting Actress award was claimed by Zhong Chuxi for her role as "Xiao Ye" in "Good Things," who expressed that the honor serves as motivation and encouragement in her career [10][13] - "Wishing for Longevity" won the Best Low-Budget Feature Film award, directed by Qin Tian, which had previously won the Best Narrative Film at the 17th FIRST Youth Film Festival [17] - "Your Voice" received the Best Documentary/Educational Film award, focusing on urban governance issues through real-life stories [19][20] - "Nezha: The Devil's Child" won the Best Animated Feature award, achieving a global box office of over 15.9 billion yuan, ranking fifth in global box office history [22][23]