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好剧正在找回“活人感”
3 6 Ke· 2025-06-13 08:07
Group 1 - The core concept of "living feeling" reflects a desire for authenticity and emotional connection in the face of digital alienation, as audiences seek characters and stories that feel real and relatable [1][21] - Recent series have successfully captured this "living feeling," showcasing innovative storytelling and character development that resonate with viewers [1][9] - The series "In the World" exemplifies this trend, employing unconventional narrative techniques and exploring deep psychological themes, which may challenge mainstream audience preferences [3][8][9] Group 2 - "In the World" presents a highly condensed realism, revealing the absurdity of extreme reality and addressing the loss of subjectivity faced by modern individuals [5][9] - The character dynamics in "In the World," particularly the unique love story between the protagonist and her alternate personality, add depth and complexity to the narrative [6][24] - The series "Longan's Lychee" features relatable small characters, highlighting their struggles and resilience in a challenging environment, which enhances the "living feeling" [10][26] Group 3 - The emotional depth in series like "Lingjiang Xian" contrasts with traditional fantasy narratives, presenting complex character relationships that mirror real-life conflicts [21][23] - The success of these new series indicates a shift away from formulaic storytelling towards more nuanced and imperfect portrayals of life, emphasizing the importance of character complexity and authentic narratives [27]
《折腰》《藏海传》预热暑期档,长剧“背水一战”
3 6 Ke· 2025-05-20 23:41
Group 1 - The long drama market is regaining vitality with the release of "Cang Hai Chuan" and "Zhe Yao," both achieving rapid viewership milestones, indicating a prelude to the upcoming summer season [1][2] - "Zhe Yao" has shown impressive performance, breaking 20,000 in viewership within 10 minutes of its release on Tencent Video, and reaching a peak of 26,712 on its first day, setting a record for the fastest to break 26,000 in 2025 [2][3] - "Cang Hai Chuan" also performed well, achieving over 8000 in viewership within 5 hours and surpassing 10,000 in 38 hours, setting a new record for the highest premiere ratings in 2024 on Youku [5][6] Group 2 - Both dramas have attracted significant advertising interest, with "Zhe Yao" increasing its ad count from 2 to 7, while "Cang Hai Chuan" also saw a rise in ad numbers, reflecting their popularity [3][5] - The success of both series can be attributed to their strong male leads, with Liu Yuning from "Zhe Yao" and Xiao Zhan from "Cang Hai Chuan" drawing large audiences, particularly among female viewers [5][6] - The current market environment and the quality of the content in both dramas are crucial factors for their success, as they meet the audience's demand for high-quality productions [8][9] Group 3 - Despite the success of "Zhe Yao" and "Cang Hai Chuan," the overall drama market is still struggling compared to the previous year, with fewer standout titles available for the summer season [11][13] - Other dramas airing concurrently are unlikely to significantly impact the market, indicating that the upcoming months are critical for revitalizing the long drama sector [13][15] - The ability of "Zhe Yao" and "Cang Hai Chuan" to maintain their momentum will be essential for lifting the overall market performance ahead of the summer season [9][15]
民企“探路者” 扬帆正当时|稻草熊:从精品剧集跨向主题乐园
Jiang Nan Shi Bao· 2025-03-25 15:35
Group 1 - The core viewpoint of the article highlights the strategic expansion of Jiangsu Straw Bear Film and Television Co., Ltd. into theme parks, with the opening of the Yangzhou Park project in collaboration with iQIYI, set to open in the third quarter of this year [1][2] - The company aims to create a vibrant theme park that continuously attracts visitors through content updates, leveraging its extensive portfolio of well-known intellectual properties (IPs) [1][2] - Since its establishment 10 years ago, the company has evolved from a small film studio to a significant player in the industry, driven by an innovative platform-based business model that supports creators by assuming commercial risks [1][2] Group 2 - The company has produced 8 to 10 television dramas or web series annually, thanks to its platform model that attracts talented creators and enhances production capacity [1] - The recent success of the series "Bleach" marks a significant milestone for iQIYI's "Mist Theater," with several high-profile productions scheduled for release in the first half of the year [2] - The choice of Yangzhou as the location for the theme park is strategic, given its rich historical background and significant tourism appeal, with over 100 million annual visitors despite a resident population of only 4 million [2]