Core Viewpoint - The gaming industry in China is experiencing a significant transformation, with a focus on international expansion and ecosystem development, driven by technological innovation and cultural integration [1][3]. Group 1: Market Trends - The online gaming concept index has increased by 9.60% since June 23, with four consecutive days of gains [1]. - In the first seven months of 2025, a total of 884 domestic games received approval, an increase of 151 games compared to the same period last year [2]. - The Chinese gaming market size reached 28.051 billion yuan in May 2025, showing a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [4]. Group 2: International Expansion - In June 2025, 33 Chinese game companies ranked in the global top 100 mobile game publishers, collectively earning $1.76 billion, which accounts for 33% of the total revenue of the top 100 [3]. - ST华通's subsidiary, 点点互动, saw a 10% month-on-month revenue increase in June, maintaining its position as the second-highest Chinese mobile game publisher globally [3]. Group 3: Investment Opportunities - Four key investment themes are identified: high industry prosperity, focus on premium products by leading companies, a surge in new product releases, and innovative gameplay in niche markets [5]. - The gaming community is expected to benefit from the industry's high prosperity, with increased user activity and downloads anticipated [4].

Core Viewpoint - The Chinese gaming industry is accelerating its international expansion, transitioning from product output to ecosystem construction, with a focus on technological innovation, cultural integration, and industry chain collaboration [1][2]. Game License Approval Normalization - The National Press and Publication Administration approved 127 domestic online games in July 2025, with a total of 884 games approved from January to July 2025, an increase of 151 games compared to the same period last year [1][2]. - Analysts believe that the high volume of game license approvals will continue, indicating a normalization in the approval process and ongoing industry recovery [1]. Accelerated International Expansion - The trend of Chinese games going global has become a key development line, with 33 Chinese game companies entering the global mobile game publisher revenue TOP100 list in June 2025, collectively earning $1.76 billion, accounting for 33% of the total revenue of the top 100 [2]. - ST华通's subsidiary, 点点互动, saw a 10% month-on-month revenue increase in June, maintaining its position as the second-highest Chinese mobile game publisher globally [2]. Market Demand and Growth - The domestic gaming market remains robust, with high demand and supportive policies from various provinces and cities, leading to a new product cycle for A-share gaming companies [2][3]. - The Chinese gaming market size reached 28.05 billion yuan in May 2025, with a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [3]. Investment Logic - Four main investment logic points are highlighted: high industry prosperity, focus on premium products by leading manufacturers, a surge in new product releases, and continuous innovation in niche segments like SLG and casual games [4].

Group 1 - The game ETF (159869) has experienced a narrow fluctuation, currently up by approximately 0.5%, with notable stocks such as Youzu Interactive hitting the daily limit, and others like Iceberg Network and Light Media rising over 1% [1] - The game ETF has seen continuous net inflows for 11 consecutive trading days, accumulating a total of 2.195 billion yuan, indicating strong investor interest [1] - In July, the approval volume of game licenses remained high, with 127 games approved, despite a decrease of 20 from June, maintaining a robust issuance level [1] Group 2 - The gaming sector is undergoing multiple catalysts including AI, content, and commercialization model transformations, with the game ETF tracking the performance of the A-share listed companies in the animation and gaming industry [2] - The annual gaming event ChinaJoy is approaching, presenting potential investment opportunities in the game ETF [2]

Investment Rating - The industry investment rating is "Outperform the Market," indicating a projected increase of over 10% in the industry index relative to the broader market within the next six months [9]. Core Insights - The report highlights that the issuance of game licenses remains high, with 127 domestic games and 7 imported games approved in July 2025. This reflects a robust supply side and a stable trend towards normalization in license issuance [2][7]. - Key titles that received approval include "Kingshot" by Diandian Interactive, which is expected to leverage its success in overseas markets to become a significant product in the domestic SLG (Simulation and Strategy Game) sector [2][3]. - Tencent's "The Finals," a PC-based FPS game, is also noted for its potential to become a dark horse in the FPS market, given its unique gameplay and adaptation for domestic players [3]. - The report emphasizes the strong performance of established IPs like "Diablo IV" and "Marvel's Secret Wars," which are anticipated to perform well in the domestic market due to their established fan bases and innovative gameplay mechanics [4][7]. Summary by Sections Industry Events - In July 2025, the National Press and Publication Administration announced the approval of 127 domestic games and 7 imported games, maintaining a high issuance rate [1][2]. Investment Highlights - The report indicates that 884 domestic games have been approved year-to-date, with July's approvals slightly down from June but still at a high level. Notable titles include "Kingshot," "The Finals," and "Diablo IV" [2][4]. - The report suggests that the gaming industry is on a recovery path, with a consistent release of licenses and a focus on diverse product offerings from leading companies [7]. Company-Specific Insights - Diandian Interactive's "Kingshot" is highlighted for its innovative gameplay that combines tower defense and simulation elements, aiming to cater to domestic players' preferences [2]. - Tencent's adaptation of "The Finals" is expected to enhance player experience through new modes and anti-cheat systems, positioning it well in the competitive FPS market [3]. - "Marvel's Secret Wars" is noted for its unique blend of strategy card and chess elements, leveraging its strong IP to attract players [4][7].

Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) slightly declining by around 0.5%, but it has seen a net inflow of funds for 10 consecutive trading days, totaling 1.994 billion yuan [1] - In 2025, a total of 127 domestic game licenses and 7 imported game licenses will be issued, indicating a stable quantity and frequency of approvals, which is expected to boost market confidence in the gaming industry [1] - The number of game licenses issued in the first half of the year has significantly increased compared to the same period in 2024, with 884 domestic and 62 imported licenses issued, reflecting a strong growth trend in the gaming market [1] Group 2 - The gaming sector is catalyzed by multiple factors including AI, content, and commercialization model transformations, with the upcoming annual gaming event ChinaJoy presenting potential investment opportunities in the gaming ETF (159869) [2]