撰 文丨星 野 编 辑丨美 圻 文娱价值官解读： ID:wenyujiazhiguan 随着腾讯视频S+动画《诡秘之主》的开播，动漫暑期档之争也进入了白热化阶段。相比国产动画的风头正劲，国产漫画（国漫）的市场声量似乎小了许 多。实际上，作为网文与动漫之间不可或缺的一环，国漫这些年来的发展可圈可点，不仅《狐妖小红娘》《一人之下》等经典IP通过各种形式不断破圈， 生命力得以不断延伸，也诞生了众多高粉丝黏性的新晋顶流。 而经过多年的摸索试错，国漫平台三巨头——腾讯动漫、快看漫画、哔哩哔哩漫画也成功熬过了烧钱阶段，找到了独属于自己的精细化运营之路，并通过 AI技术赋能、游戏式体验的引入，为用户带去了丰富新奇的互动体验，与用户建立了更紧密的情感连接。 换言之，今天的国漫平台，早已不再是你想象中的样子，而是在不断进化中掌握了通向未来的各种可能性。 01 从漫画、动画到真人影视 腾讯动漫助力IP价值三级跳 "从白月初与涂山苏苏的相遇，到王权富贵与清瞳的生死相守，再到东方月初与涂山红红的遗憾与重逢……这些名字早已不是纸上的墨迹，而是长在青春 里的年轮。" 6月26日，经典国漫IP《狐妖小红娘》动画迎来了10周年生日。从漫画连 ...

第三十一届北京国际图书博览会日本展区。人民网记者 陈思摄 此外，集英社、讲谈社等日本出版巨头也都带来了近一年出版的新书参展。 日本出版社展出的书籍。人民网记者 陈思摄 作为日本出版流通行业的领军企业，株式会社东贩积极开展与海外之间的文化产业交流合作。作为三 十一届北京国际图书博览会的"全勤生"，东贩见证了中国出版市场的快速发展。东贩海外事业本部顾问加 藤正树告诉记者，从1986年参加首届图博会以来，图博会的规模越来越大，参展国家越来越多，内容也越 来越丰富。今年东贩组织43家日本出版社带来了700本样书，远超去年的600本，内容涵盖"兴趣·实用""健 康·科学""儿童书""漫画""文学""经管""心理励志""语言·教育"等领域。除了漫画和推理文学，近年来，心理 和自我提升类书籍越来越受到中国读者关注。 加藤正树认为，书是一面镜子，可以映照出人们内心的情感。"通过阅读书籍，了解到世界上另一个 国家的人们也在为同样的事情或开心或烦恼，这种共享喜怒哀乐情感的经历，是人与人建立友好关系的重 要基础。"加藤正树说，日本的漫画备受中国读者喜爱，而随着中国文化海外影响力提升，中国的游戏和 动漫，例如原神和《天官赐福》，凭借 ...

Group 1 - The core viewpoint emphasizes the importance of constructing a unique symbol system for Chinese civilization, which reflects the spiritual pursuit, values, and cultural characteristics of the Chinese nation, and suggests leveraging modern forms of literature and art, such as online literature and games, to inject new vitality into this system [1] - Online literature is identified as a vibrant and influential cultural form that reshapes the production and dissemination of literature, providing new possibilities for constructing the Chinese civilization symbol system [1][2] - The article highlights the significant role of fantasy and historical themes in online literature, which not only presents traditional cultural elements in innovative ways but also promotes traditional values of the Chinese nation [2][4] Group 2 - The participation in online literature creation involves millions, with tens of millions of works available, showcasing a wide range of themes including Chinese mythology, folklore, and historical events, thus enriching the narrative landscape [3] - Online literature effectively conveys traditional values through various genres, such as fantasy and historical novels, which resonate with readers and enhance their understanding and appreciation of Chinese history [4][5] - The interactive nature of online literature platforms allows readers to engage in cultural creation, transforming the construction of the Chinese civilization symbol system into an open and dynamic process [5][6] Group 3 - The international reach of online literature is expanding, with approximately 200 million active overseas users, predominantly from the "Z generation," indicating a growing global interest in Chinese culture [7][8] - Online literature serves as a cultural bridge, facilitating cross-cultural understanding and exchange, while also incorporating elements from other cultures, thus promoting global cultural diversity [8][9] - The popularity of Chinese online literature has led to increased interest in Chinese traditional culture among foreign readers, resulting in a significant number of foreign participants in online literature creation [9]