国产动画电影创造票房奇迹早已不是什么新鲜事。 这是一个属于"小妖怪"们的夏天。 随着口碑的持续发酵，截至8月20日，今年暑期档最大黑马《浪浪山小妖怪》累计票房突破10.8亿元，不仅成功跻身国产动画电影票房榜第七名，更刷新 了中国影史国产二维动画电影票房纪录。根据灯塔专业版的最新预测，该片最终票房有望突破17亿元。 其次是题材分布的垄断性。除三部《熊出没》外，奇幻题材占绝对主导地位（6/7），成为国产动画电影市场的"硬通货"。而在这些作品中，传统神话题 材又占据绝大多数，《浪浪山小妖怪》《西游记之大圣归来》取材自《西游记》，《哪吒》两部曲和《姜子牙》则改编自《封神演义》。这些作品凭借经 典神话IP的加持，持续创造出现象级市场表现，证明依托于头部神话体系的奇幻题材国产动画，依然是当前市场最具商业价值的创作方向。 三大特征与两条路径 从文娱先声盘点的国产动画电影票房TOP 10来看，当下高票房国产动画电影呈现出三大显著特征。 近年来，这一类型片屡创佳绩，2020年的《姜子牙》、2023年的《长安三万里》、2024年的《熊出没·逆转时空》票房均突破15亿元。今年年初，《哪吒 之魔童降世》更是成为了"爆款中的爆款"，不 ...

Core Insights - The past decade marks a significant industrialization phase for animated films in China, evolving from niche artistic endeavors to a major genre that consistently contributes to the film market [1] - The expansion of the Chinese film market has provided ample space for diverse themes and artistic experimentation in animation, moving beyond the traditional children's entertainment label [1] Group 1: Mythological Adaptations - The most impactful animated films have involved the reinterpretation of Chinese mythology, driven by the need for creative innovation and the modernization of outdated values [2] - Films like "The King's Return" and "Nezha" series have shifted the narrative focus to personal stories, emphasizing themes of love and familial bonds over traditional heroic narratives [4][6] - "The King's Return" uniquely redefines the relationship between Tang Seng and Sun Wukong, reflecting modern existential struggles [3] Group 2: Original Works and Unique Narratives - Original animated films like "Big Fish & Begonia" attempt to create entirely new mythological worlds, though they often struggle with coherence and depth [12] - "The Guardian" stands out for its unique dystopian narrative and artistic style, blending childlike innocence with serious themes [13] Group 3: Historical and Realistic Themes - Films such as "Chang'an 30,000 Miles" and "Lion Boy" explore historical and social themes, highlighting the emotional struggles of characters against the backdrop of significant historical events [14][16] - "Lion Boy" incorporates a strong sense of realism, addressing the socio-economic challenges faced by families during China's economic rise [16] Group 4: Common Themes and Future Outlook - The best animated films of the past decade share a strong humanistic value orientation, balancing emotional depth with entertainment [19] - Despite the influence of foreign methodologies, there is a strong desire among creators to establish a unique Chinese animation identity, indicating a hopeful future for the industry [19]

2023年，光线传媒董事长王长田在北京电影学院影视金融班的一节课上，做出了一个过于前瞻的预测："我更大的期望是寄托在明年2024年，看看有没有可能 带动中国的电影票房进入70亿时代。我希望这部里程碑的片子名字叫《哪吒2-魔童闹海》[1]。" 能懂他的人并不多，包括人均迷影的豆瓣，彼时对这件事的最高赞评论也是"他没事吧"。 图片来源：豆瓣网 对于 当时的电影行业来说，三年的疫情冲击，加上小帅小美三分钟演完全片的短视频夹击，电影消费陷入疲软，阿里影业、腾讯影业等互联网资本巨头也逐 渐收紧开支，即便是被认为受疫情影响较小的动画电影行业，在《哪吒之魔童降世》达到50亿元票房之后也露出颓势，2020年至2022年动画电影的平均票房 仅为36.47亿元。 今年春节档之前，大多数电影播客主理人预测的票房冠军还是唐探1900，《哪吒2》的定位更多是黑马备选。然而，短短20多天的时间，《哪吒之魔童闹海》 的累计票房就突破了120亿元人民币，超越《头脑特工队2》的同时登顶了全球动画电影票房榜首。王长田结果还是错了，但错的原因却变成：太保守了。 还是同一个豆瓣帖子，最近的评论区画风已经变成了"接王长田事业运财运（无副作用）"。 图 ...