《仙剑奇侠传》

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港股异动 | 中手游(00302)涨超6% 与Amber Premium达成战略合作 推进《仙剑奇侠传》IP RWA计划落地
智通财经网· 2025-09-30 04:03
消息面上,9月29日,中手游宣布,与全球领先的机构级加密金融服务提供商Amber International Holding Limited (纳斯达克代码:AMBR,简称为"Amber Premium")达成战略合作。双方将整合各自 在游戏产业与Web3领域的优势,在合规监管的前提下,共同推进《仙剑奇侠传》IP RWA计划落地。中 手游表示,此次战略合作是继中手游公布Web3战略及与香港稳定币沙盒试点发行人合作后,又一项加 速其Web3业务布局的关键举措。 智通财经APP获悉,中手游(00302)涨超6%,截至发稿,涨6.59%,报0.485港元,成交额262.34万港元。 ...
中手游涨超6% 与Amber Premium达成战略合作 推进《仙剑奇侠传》IP RWA计划落地
Zhi Tong Cai Jing· 2025-09-30 04:02
消息面上,9月29日,中手游宣布,与全球领先的机构级加密金融服务提供商Amber International Holding Limited (纳斯达克代码:AMBR,简称为"Amber Premium")达成战略合作。双方将整合各自 在游戏产业与Web3领域的优势,在合规监管的前提下,共同推进《仙剑奇侠传》IP RWA计划落地。中 手游表示,此次战略合作是继中手游公布Web3战略及与香港稳定币沙盒试点发行人合作后,又一项加 速其Web3业务布局的关键举措。 中手游(00302)涨超6%,截至发稿,涨6.59%,报0.485港元,成交额262.34万港元。 ...
中手游与Amber Premium达成战略合作,共同推进经典IP《仙剑奇侠传》RWA计划落地
Sou Hu Wang· 2025-09-29 09:45
9月29日,全球化IP游戏运营商中手游科技集团有限公司(股份代号:0302.HK)宣布,与全球领先的机构 级加密金融服务提供商Amber International Holding Limited (纳斯达克代码:AMBR,简称为"Amber Premium")达成战略合作。双方将整合各自在游戏产业与Web3领域的优势,在合规监管的前提下,共 同推进《仙剑奇侠传》IP RWA计划落地——这一承载三十年国民情怀的经典IP将借此实现商业价值全 新突破,为游戏行业IP与Web3领域融合树立标杆。 作为长期战略合作伙伴,双方以中手游的IP运营实力与Amber Premium的技术服务能力为基石,依托 Amber Premium 已服务超过4900名全球高净值及超高净值个人及机构客户所积累的丰富机构资源及广泛 的行业认可度,持续在Web3领域探索合作机会,凭借各自核心优势,实现协同发展,最终达成价值共 赢。 中手游董事长兼首席执行官肖健表示:"很高兴能与Amber Premium达成战略合作,这是中手游加速 Web3业务布局的关键举措。Amber Premium顶级的机构级服务与技术实力,将为我们构建一个安全、合 规的 ...
国漫爱好者集合!2025北京动画周今日启幕
Bei Jing Ri Bao Ke Hu Duan· 2025-09-25 12:19
Core Insights - The 2025 Beijing Animation Week has officially commenced, featuring a giant cat mascot and a vibrant opening ceremony that highlights the significance of animation in contemporary culture [1][3]. Group 1: Event Overview - The event spans five days with the theme "Animation + Together is More Exciting," focusing on three core areas: quality content, industry implementation, and consumer empowerment [3]. - The Beijing Exhibition Center transforms into a comprehensive platform for forums, screenings, markets, and competitions, allowing citizens to attend for free with prior reservation [3]. Group 2: Industry Development - The "China Animation Development Report (2025)" was released, showcasing the annual development of the national animation industry across seven dimensions, including the transition from quality to blockbuster content and the reshaping of communication patterns [3]. - The derivative market related to the animation industry is projected to reach 652.1 billion yuan this year, indicating a significant growth trajectory [3]. Group 3: Competitions and Forums - The "Drawing China" international creative competition was launched to promote the synergy between painting and animation, enhancing the international dissemination of Chinese culture [5]. - A series of forums and competitions are scheduled, including a main forum and five parallel forums, featuring over a hundred industry experts discussing various aspects of animation creation and technology application [5]. Group 4: Industry Participation - The event showcases major domestic animation companies, with 58 leading enterprises presenting their latest IPs and technological innovations [7]. - The exhibition includes advanced technologies such as AI animation creation tools and VR experiences, featuring popular titles that resonate with multiple generations [7]. Group 5: Community Engagement - The animation week extends beyond the main venue, with various activities planned across Beijing, including film screenings and themed events in different districts [8]. - A unique performance titled "AI Animation · Integrated Comedy" is set to explore the fusion of AI animation and stage comedy, broadening the immersive experience of animation [8].
兴趣是最好的老师
Hu Xiu· 2025-09-10 05:47
Group 1 - The article discusses the current state of middle school education, emphasizing the importance of student interests, particularly in gaming and anime [1][2] - It highlights the conflict between parents and children regarding gaming, where parents often blame games for poor academic performance [3][4] - The author reflects on their own positive experiences with gaming and technology during childhood, suggesting that these experiences fostered a love for learning and exploration [4][6] Group 2 - The author argues that gaming and technology should not be viewed as detrimental but rather as tools for exploration and learning [8][10] - The article critiques the utilitarian mindset of many parents, who believe that every activity must have immediate educational benefits [8][10] - It emphasizes the need for parents to understand and engage with their children's interests in gaming and technology to foster a healthy relationship with these mediums [12][14] Group 3 - The author proposes strategies for parents to introduce quality gaming experiences to their children, suggesting that exposure to high-quality games can mitigate the allure of addictive mobile games [13][14] - The article discusses the importance of educating children about the gaming industry, including its economic aspects, to foster a deeper understanding and critical thinking [14][15] - It highlights the social aspect of gaming, noting that many children are drawn to games not just for entertainment but also for social interaction [16][18] Group 4 - The article concludes by addressing the broader implications of parental attitudes towards children's interests, advocating for a more supportive and understanding approach [20] - It stresses the importance of personal growth for parents in order to effectively guide their children, suggesting that parental development is crucial for fostering a positive educational environment [20]
游戏场景现实落地吸引新用户 茶饮IP联名后续热度难维持
Nan Fang Du Shi Bao· 2025-08-11 23:16
Core Insights - The event "New Cultural Creation Ignites New Consumption" held in Shanghai focused on the intersection of digital culture and consumer behavior, emphasizing the importance of IP cross-industry empowerment and innovation in the digital cultural industry [8][10][12]. Group 1: Industry Trends - Digital cultural IP is reshaping the consumption logic of young people, with local governments promoting ecological collaboration in the cultural industry [8][10]. - The integration of technologies like AIGC and business models such as "Guzi Economy" and "Co-branding Economy" is expected to break down industry barriers and drive high-quality economic development [8][10]. - The concept of "emotional embedding" and "social interaction empowerment" is crucial for brands to maintain consumer enthusiasm, as young consumers prioritize emotional connections with products [9][10]. Group 2: Brand Collaboration Strategies - Brands are increasingly focusing on "tone alignment" when selecting collaboration partners, ensuring that the IP's characteristics resonate with their own brand identity [10][11]. - Softstar Technology emphasizes the importance of cultural depth and innovation in collaborations, showcasing successful partnerships with various brands to enhance consumer engagement [10][11]. - Century Huatong has successfully collaborated with hotels and traditional brands, demonstrating that diverse partnerships can rejuvenate brand images and attract younger audiences [11][12]. Group 3: Challenges and Considerations - The tea beverage brand Lemon Right has observed a slowdown in collaboration frequency, highlighting the need for brands to focus on building their own identity while selectively engaging in IP collaborations [13][14]. - Concerns about the effectiveness of collaborations in delivering added value are prevalent, with brands emphasizing the importance of product quality before pursuing co-branding opportunities [14][15]. - The integration of AI in IP collaborations is gaining traction, but many companies remain cautious due to concerns about AI-generated content potentially harming brand reputation [15][16]. Group 4: Intellectual Property Protection - Intellectual property protection is essential for maintaining the value and scarcity of IP, with significant investments required to cultivate successful IPs [16][17]. - The rise of counterfeit products poses challenges for IP holders, necessitating proactive measures to protect brand reputation and market integrity [16][17]. - The industry is actively exploring various legal pathways for protecting intellectual property rights, indicating a collective effort to address infringement issues [16][17].
IP联名、谷子潮玩撬动情绪消费,这波风口还跟不跟?
Nan Fang Du Shi Bao· 2025-08-07 11:20
Group 1 - The core viewpoint of the articles highlights the transformation of consumer behavior among Generation Z, emphasizing emotional engagement and social empowerment as key drivers of consumption [1] - Digital cultural IPs are evolving into "super interfaces" that activate various industries such as cultural tourism, retail, and food and beverage [1] - Government policies are facilitating the development of a collaborative ecosystem in the cultural industry, promoting a model based on content creation, digital transformation, derivative development, and cross-industry empowerment [1] Group 2 - The "New Cultural Creation Ignites New Consumption" salon in Shanghai focused on discussions around innovation in the digital cultural industry and deep development of digital cultural IPs [2][4] - The concept of "tone alignment" emerged as a key consideration for brands when selecting IP partners, emphasizing the importance of compatibility in brand identity [5][7] - Companies like Softstar Technology and Century Huatong are exploring cross-industry collaborations to enhance brand visibility and consumer engagement [9][11] Group 3 - The tea beverage brand Lemon Right has observed a slowdown in the pace of IP collaborations, indicating a shift towards strengthening its own brand identity [12][14] - The importance of brand building is emphasized, with companies recognizing that successful collaborations should enhance their core offerings rather than solely relying on emotional value [14][15] - AI technology is being integrated into IP collaborations, providing interactive experiences and enhancing consumer engagement [17] Group 4 - Intellectual property protection is crucial for the value realization of IPs, with ongoing challenges related to infringement and the need for effective enforcement strategies [19] - The rise of counterfeit products, such as the imitation of the popular IP "Labubu," highlights the ongoing issues within the industry regarding brand reputation and market integrity [19]
在手机上玩电脑游戏,今后可能不再是个“笑话”
3 6 Ke· 2025-08-04 11:47
Group 1 - The gaming industry is a significant driver of technological advancement and hardware upgrades in both mobile and computer sectors [1] - There is a noticeable divide between mobile gamers and PC gamers, with some PC gamers looking down on mobile gaming [1][4] - Recent industry trends indicate a shift towards mobile devices being capable of running PC games, challenging previous perceptions [4][6] Group 2 - Devices like the Red Magic 10S Pro+ and Red Magic Gaming Tablet 3 PRO are equipped with PC emulators, allowing them to run PC games smoothly [6][8] - The collaboration between mobile manufacturers and chipmakers to enhance emulator performance suggests a serious investment in this gaming segment [8][17] - Many consumers, particularly younger players, own high-end smartphones but lack gaming PCs, creating a market opportunity for mobile gaming solutions [8][9] Group 3 - Game developers have two main strategies to reach mobile users: creating mobile versions of their games or supporting emulator compatibility [9] - Current mobile emulators are increasingly integrating with legitimate gaming platforms, moving away from reliance on pirated content [11] - The competition between Qualcomm and MediaTek in the Windows on ARM market is expected to focus on gaming performance as a key differentiator [14][17] Group 4 - High-end smartphones have a higher adoption rate compared to high-end PCs, prompting chip manufacturers to invest in mobile gaming capabilities [16][17] - The push for improved gaming performance on mobile devices is seen as a way for companies to showcase their hardware and software capabilities [17]
中手游高管涉腐遭刑拘 游戏业刮骨疗毒再进一步
Hua Er Jie Jian Wen· 2025-08-02 08:30
Core Viewpoint - The gaming industry is undergoing significant scrutiny and internal investigations, highlighted by the corruption case involving a senior executive at Zhongyou Mobile, which has led to a sharp decline in the company's stock price and financial performance [1][4][5]. Group 1: Company Developments - Zhongyou Mobile's internal corruption report revealed that Jiang Haitao, the former general manager of the Man Tian Xing studio, was detained for serious job-related crimes [1]. - The game "Xian Jian World," developed under Jiang's leadership, initially showed promise but quickly fell in rankings and received poor player reviews, leading to disappointing revenue of only 1.25 million yuan in its first week despite over 300 million yuan invested in development [2][3]. - Following the corruption allegations, Zhongyou Mobile's stock price dropped by 5.56%, with a total market value of 1.528 billion HKD, reflecting a decline of over 30% year-to-date [4]. Group 2: Industry Context - The gaming industry is experiencing a wave of internal purges, with companies like Perfect World and Bilibili also taking action against executives involved in misconduct [6][7]. - The reliance on outsourcing in the gaming sector, where art and special effects outsourcing can account for 30%-50% of total development costs, raises concerns about management's ability to control costs and prevent misuse of power [7].
后“黑神话”时代,国产游戏靠什么来上分?
3 6 Ke· 2025-08-01 00:08
当成都灵泽科技开发的3A游戏《明末:渊虚之羽》于2025年7月24日登陆Steam时,承载了太多期待 ——预售登顶全球热销榜、百万愿望单加持,被视为接棒《黑神话:悟空》的国产新希望。然而上线首 日,灾难级优化、预购奖励发放错误等问题让评价迅速跌至"多半差评",好评率不足30%。 但仔细观察我们发现,玩家吐槽集中于技术问题而非文化表达——游戏中精心设计的古蜀文明、川剧变 脸、四川方言NPC甚至大熊猫彩蛋,反而因其浓郁的"四川味"获得包容性认可。 与此同时,由北京灵游坊自主制作发行的武侠架空影境游戏《影之刃零》,刚刚结束上周末在首钢园的 首次大型线下试玩活动,短短两天内,#影之刃零到底什么时候发售#微博话题被持续关注,而《黑神 话:悟空》制作人冯骥转发游戏资讯并评价"真正做出了古龙江湖味"的评语,则让#冯骥评价影之刃零# 的讨论也在微博被疯传。 就在一年前,《黑神话:悟空》横空出世,创下全球3000万份销量,打破欧美国家对3A游戏的垄断神 话。当玩家们期待"村里第二个大学生"再创辉煌时,《明末》的挫折却如一盆冷水,而《影之刃零》的 实机试玩内容露出则让大家对国产3A游戏的春天重拾信心。 一热一冷的强烈反差,不仅突 ...