近日，由京东外卖独家冠名的情景短剧《小美满》正式开播。该剧未播先热，预告片一经发出就登陆快 手、抖音、微博等多平台热榜，引发观众热议。据悉，全剧共20集，由倪虹洁、徐凯鑫领衔主演，聚焦 单亲母亲与女儿重组家庭过程中的代际碰撞与情感选择。 京东外卖以"场景化营销"深度切入，依托剧集内容定制"专属福利"，观众在看剧同时在京东APP上 方"秒送"频道搜索"小美满"，不仅可以领取品质外卖专属优惠，品尝"好剧同款"外卖，还可参与"随单 送"大克拉钻石抽奖。此次合作拓展了短剧的商业想象空间，也进一步强化了京东外卖在"品质外卖"领 域的用户认知，实现了"正剧IP+品质营销"的双向赋能。 在业务协同层面，京东外卖借助"小"系列IP在25-45岁家庭用户中的强大号召力，精准覆盖与平台核心 消费群体高度重合的品质家庭人群，有效强化"全场景覆盖、多人群服务"的品牌形象。剧中所植入的七 夕随单礼活动，也在剧情中自然呈现，不断加深用户对京东外卖"不仅送得快，更送得好"的品质认知， 推动品牌从功能型消费向情感型消费延伸。 在用户权益层面，京东外卖为《小美满》剧迷打造多维互动福利，用户可在京东APP的"秒送"频道，输 入暗号"小美满"，领 ...

乡音唱出"小美 满"，韶关赛区 南雄专场冠军出 炉丨2025广东乡 村歌手大赛_南 方+_南方plus 7月23日晚， 2025广东乡村歌 手大赛韶关赛区 南雄专场在南雄 市图书馆顺利收 官。经过初赛和 决赛的激烈比 拼，由雄州街道 办事处推选的女 青年李露凭借一 首《为了谁》脱 颖而出，夺得本 次比赛冠军。 此次活动以本土 非遗文化为依 托，突出"音乐 +非遗"的特色， 采用"现场+线 上"双渠道联 动、"展演+展 销"双维度结合 全新场景，为观 众带来一场好 听、好看、好玩 的夏日体验。 南雄专场决赛16强选手竞逐。 当晚，南雄市文 广旅体局、市委 宣传部、市文明 办、市文广旅体 局、市农业农村 局、市文联等多 个单位相关负责 人出席活动，两 百余名群众一同 观看了决赛。 活动现场座无虚席，气氛热烈。 的模式，打 造"音乐比赛+非 遗展示+文创集 市"的乡村音乐 把我们南雄的歌 声再唱远些，让 决赛现场，16强 选手轮番登场， 将一首首耳熟能 详的歌曲唱出了 全新韵味。蒋敏 以清甜嗓音演绎 《小美满》，把 乡村日常的幸福 感揉进每一个音 符；李露一袭长 裙献唱《为了 谁》，深情致敬 在"百千万工 程"一线 ...

Core Insights - The report titled "2024 Chinese Digital Music White Paper" by Tencent Music Research Institute focuses on the overall landscape and trends of the Chinese digital music industry, showcasing industry dynamics and transformations through data insights, industry trends, cross-industry cases, and work reviews [1]. Group 1: Global and Chinese Market Data Insights - The global music market revenue is projected to grow from $70.7 billion in 2023 to $76.2 billion in 2024, with live performances remaining the largest revenue source at 46.1% [2][28]. - In China, recorded music revenue increased by 9.6% year-on-year, with online music paying users reaching 180 million, and Tencent Music's paying users rising to 121 million, reflecting a growing willingness to pay and improved service quality [2][34]. - The production of Chinese new songs surged to 1.351 million in 2024, driven by AI technology, while the number of long-tail songs (annual plays <1000) doubled, indicating intensified market competition and content diversification [2][45]. Group 2: Industry Core Trends - "County Narrative" has emerged as a focal point for creation, with local culture becoming a significant theme, as seen in works like "Factory" by Henan's rap artist, which resonates with societal issues [3]. - The "Silver Economy" is shifting from passive consumption to active participation, with the over-60 population exceeding 300 million, showcasing their potential in cultural consumption through events and user-generated content [4]. - The music festival market is experiencing intensified competition, with differentiation becoming crucial through unique artist lineups and cross-industry collaborations [5]. Group 3: Cross-Industry Cases - The game music for "Black Myth: Wukong" integrates diverse musical elements, showcasing the role of music in interactive storytelling and enhancing game promotion [6]. - Duolingo's music courses utilize gamification to lower barriers to learning instruments, achieving 3 million daily active users within six months [7]. - Innovative marketing strategies in live performances, such as the integration of nature and music festivals, demonstrate the potential of live music as a marketing medium [8]. Group 4: Annual Works and Industry Value Outlook - The white paper highlights the top ten artists, songs, and albums of the year, with notable performances from artists like Zhou Shen and Wang Sulong, indicating a balance between popularity and professionalism in music [9]. - The future challenges for the industry lie in embracing cross-industry thinking to break down barriers and adapt to technological changes while balancing content quality and commercial value [9].