Core Viewpoint - The article discusses the emotional and legal implications of game shutdowns, particularly focusing on the case of the game "Yao Guang Lu," where players feel a loss of connection and rights over their virtual assets after the game's official accounts were cleared and potentially sold [3][11][21]. Group 1: Game Shutdowns and Player Sentiment - Game shutdowns lead to a severed relationship between players and the game, often resulting in the game becoming a "cyber graveyard" for players to mourn [3][16]. - Players express their grief and nostalgia through social media, which serves as a digital memorial for the games they loved [5][16]. - The recent incident with "Yao Guang Lu" has sparked outrage among players, who feel betrayed by the clearing of the official social media accounts [12][14][20]. Group 2: Legal and Ownership Issues - The article highlights the ambiguity surrounding the ownership of virtual assets, questioning whether players truly own their accounts and in-game purchases [28][36]. - Legal frameworks, such as the Civil Code, recognize virtual property but the practical application remains challenging, as seen in the refund policies offered by the game's operator [31][33]. - The separation of usage rights and ownership rights creates dilemmas for players, as they must choose between retaining access to their accounts or receiving limited compensation [37][38].

作为国内最具代表性的年轻文化社区，哔哩哔哩（B站）已从二次元小众平台发展为月活用户超3亿的综合性内容平台。其商业变现路径引人注目。许多人 好奇它是如何在保持用户粘性的同时实现盈利的。以下从多维度对B站的收入逻辑进行解读。 关于游戏业务，B站已经实现了战略转型。在早期依靠独家代理游戏创造收入神话后，逐步转向"自研+联运"双轨模式。推出的自研产品如《斯露德》和 《依露希尔：星晓》等，标志着其向精品化研发迈进。同时，通过与超过100家游戏厂商合作，覆盖超800款手游，实现了流量分成模式。 在广告方面，B站实现了社区化的广告形态创新。不同于传统贴片广告，B站独创了弹幕广告、互动投票广告等原生形式。Story-Mode竖屏视频带来的广告 库存增长，使得2023年第二季度广告收入同比增长36%。品牌主尤其青睐与UP主共创的蓝链广告，这种将商品链接植入视频内容的方式，转化率比传统广 告高出47%。 在增值服务方面，截至2023年6月，B站大会员数量已突破2100万，同比增长29%。除了基础会员权益，平台还推出了"课堂会员""漫画会员"等垂类订阅服 务，形成分层付费体系。直播业务通过虚拟礼物分成、付费直播间等模式，使增值服务 ...