Game Releases - Tencent's self-developed FPS game "Counter-Strike: Future" began its "Evolution Test" recruitment on August 25, featuring cross-platform data sharing and classic gameplay modes along with new innovative modes [1] - The fantasy multi-dimensional combat game "Double Helix" by Hero Games announced its public test date for October 28 during a live broadcast on August 26, removing the character and weapon gacha system and focusing on cosmetic purchases [3] - "Clockwork Mania" launched its global public test on August 28, combining retro American art style with bullet-hell shooting, and featuring a collaboration event with "Tom and Jerry" [5] - miHoYo's new title "Honkai: Fate Spirits" was first revealed on August 29, featuring a blend of pet collection and auto-chess gameplay, expanding the boundaries of the Honkai IP [7] Industry News - The number of game licenses issued in August reached a new high for the year, with a total of 173 games approved, including notable titles from NetEase and Bilibili [13][14] - 37 Interactive Entertainment reported a revenue of 8.486 billion yuan for the first half of 2025, a year-on-year decrease of 8.08%, while net profit increased by 10.72% [15] - The company has over 20 new games in development, with more than half being SLG titles, and is actively applying AI technology across various operational aspects [15] Company Developments - The head of NetEase's "Onmyoji" division, Jin Tao, has left to start a new venture, partnering with former NetEase Art Design Center president "Master" [17] - The newly established Guangzhou Jizi Information Technology Co., Ltd. has a registered capital of 1 million yuan, focusing on software and hardware sales, among other services [18]

Group 1 - The 22nd ChinaJoy attracted a record 410,300 visitors, with 66% male and 34% female attendees, showcasing a total exhibition area of 135,000 square meters and 799 participating companies [1] - The high visitor turnout at ChinaJoy provides an excellent platform for product display and brand promotion, potentially enhancing revenue expectations for participating companies and boosting investor confidence [1] Group 2 - The official announcement for the launch of "Diablo II: Resurrected" in China is set for August 27, with a strong emphasis on combating cheating and ensuring a fair gaming environment [2] - This initiative is expected to increase player confidence and loyalty, which may lead to higher willingness to pay and retention rates, ultimately driving revenue growth for the game [2] Group 3 - Multiple games under NetEase experienced login issues, causing significant player concern and trending on social media [3] - The login failures could directly reduce daily active users and impact game revenue; prolonged issues may lead to player attrition and affect long-term revenue capabilities [3]

Group 1 - The 22nd ChinaJoy attracted a record 410,300 visitors, with 66% male and 34% female attendees, showcasing a significant interest in the digital entertainment sector [1] - The event featured 799 exhibitors across 135,000 square meters, providing a platform for product display and brand promotion, which is expected to enhance revenue expectations and investor confidence [1] - The announcement of the domestic launch of "Diablo II: Resurrected" on August 27 includes strict measures against cheating, aiming to ensure a fair gaming environment, which may boost player confidence and spending [2] Group 2 - Recent login issues across multiple NetEase games, including "Onmyoji" and "Identity V," have raised concerns among players, potentially impacting daily active users and revenue [3] - The login failures have prompted official responses from the game developers, indicating ongoing technical issues and plans for compensation, which may affect player retention if not resolved quickly [3] - As a leading player in the gaming industry, NetEase's operational challenges could have broader implications for its market share and long-term revenue capabilities [3]

Group 1 - In May, the National Press and Publication Administration approved 130 domestic online games, including titles from Perfect World and Kaixin Network [1][2] - Among the approved games, 70 are mobile games, 54 are mobile-casual puzzle games, 5 are mobile + client games, and 1 is a tri-platform game [1] - 14 imported online games were also approved, including Blizzard's "Diablo II" which is set to launch in the Chinese market [1][4] Group 2 - Perfect World's "Yihuan," a three-platform game, received approval and is an open-world RPG developed on the Unreal Engine 5, generating significant interest with over 5 million views during its promotional phase [2] - The game has been compared to "GTA" due to its impressive graphics and is seen as a potential turnaround project for Perfect World [2] - Tencent's "Yuanmeng Zhi Xing" has added a client version, expanding its platform availability [7]