Core Insights - The National Press and Publication Administration announced the approval of 177 domestic games and 5 imported games in January 2026, indicating a significant activity in the gaming industry [1][2][4]. Domestic Game Approvals - A total of 177 domestic games received approval, with 175 categorized as "mobile" games, including 64 in the "mobile-casual puzzle" category. Only 2 games were approved in the "client" category, while no approvals were granted for "web" or "console" categories this month [2]. - Notably, 10 games received both mobile and client approvals, highlighting a trend towards multi-platform availability [2]. - In 2025, the total number of domestic game approvals was 1,676, with 96 imported games and 86 changes in game approvals. The 177 approvals this month represent the second-highest monthly total in the past year [2]. Imported Game Approvals - Five imported games were approved this month, with an average of 8 imported games receiving approval monthly over the past year [4]. Notable Games and Changes - Prominent domestic games approved include titles from well-known companies such as NetEase's "Yao Yao Qi," 37 Interactive's "Douluo Dalu: Qicheng," and Giant's "Yue Yuan Zhi Ye: Da Shi Dui Yi" [6]. - The approved imported games include Tencent's "Rainbow Six: Siege" and two titles from Kingsoft's "Angry Birds" series [7]. - A name change was noted for NetEase's game "Endless Lagrange," which has been renamed to "Interstellar Hunter" [8].

Core Insights - The total number of game licenses issued in 2025 is expected to reach 1,771, marking a 25.07% increase from 1,416 in 2024, the highest since the new regulations were introduced in 2018 [1] - The average number of licenses issued per batch in the second half of 2025 is projected to double to 160, compared to approximately 80 in 2023 [1] - The approval efficiency for game licenses is anticipated to accelerate, improving the business environment for game developers [1] License Distribution - Among the 1,771 licenses in 2025, 1,729 are for mobile games, 159 for PC games, 19 for web games, and 8 for console games [1] - The number of cross-platform products has increased by 23% [1] Market Trends - The use of high-end UE engines is expected to drive the supply of cross-platform key projects [1] - The increasing complexity of leading games is enhancing the user experience on PC platforms, with significant contributions from top projects in the Chinese market [1] Investment Opportunities - A new product cycle is underway as key new games from listed companies are being launched, suggesting potential investment opportunities in the gaming sector [1]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in December 2025, issuing a total of 144 game licenses, significantly increasing the total number of domestic game licenses issued in 2025 to 1,676, a 28.3% increase from 1,306 in 2024 [1][3]. Domestic Game Licenses - Out of the 144 licenses, 143 are for mobile games, including 57 categorized as mobile-casual puzzle games, and 9 for client-based games. Additionally, 8 games received licenses for both mobile and client categories [1]. - Notable titles among the newly approved domestic games include "Silver City" by Shanghai Lelement, "Attack! Airship" by Hangzhou Dihun, and "Survivor Strike" by Wuhan Shoumeng [6][7]. Import Game Licenses - The new batch also included 3 imported game licenses, with one game receiving approval for mobile, client, and console (PS5) platforms. The total number of imported game licenses issued in 2025 is 96, which is a 12.7% decrease from 110 in 2024 [3][6]. Summary of Key Companies - Prominent companies involved in the newly approved domestic games include Tencent, Baidu, and Shanghai Lelement, among others. The imported games feature titles from companies like Shanghai Bihan and Shenzhen Chuangmeng [6][16].

Core Insights - The National Press and Publication Administration announced the approval of 178 domestic games in November 2025, including titles from major companies like Bilibili, Perfect World, and Xishanju [1] - Additionally, 6 imported games received approval in the same month [1] Group 1 - A total of 178 domestic games were granted licenses, indicating a robust approval process for the gaming industry [1] - Notable titles include Bilibili's "Shining! Lume," Perfect World's "Dream New Zhu Xian: Light Enjoy," and Xishanju's "Star Sand Island" [1] - The approval of 6 imported games suggests ongoing opportunities for foreign game developers in the Chinese market [1]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, granting a total of 166 licenses, including 159 domestic and 7 imported games [1][3] - The number of game licenses issued in October is the second highest this year, following August's 173 licenses, bringing the total for 2025 to 1,440 licenses, with 1,354 for domestic games and 86 for imported games [1] Group 1: Game Categories and Companies - Over 40% of the approved games in October are casual mobile games [1] - Notable companies receiving approvals include FunPlus, 37 Interactive Entertainment, Klei Entertainment, Youzu Interactive, and Eagle Horn Network [1][3] - Key products approved include Eagle Horn Network's "Arknights," 37 Interactive Entertainment's "Survival 33 Days," and Klei Entertainment's "Blue Moon Hero" [3] Group 2: Absences and New Entries - Notably, NetEase was absent from the list of approved games, while Tencent only had one game approved, "Eight Desolate Journey," operated by Guangzhou Kugou Computer Technology Co., Ltd [3] - The mobile game "Tomorrow's Prologue," operated by Beijing San快 Technology Co., Ltd, is linked to Meituan, co-owned by Meituan's founders Wang Xing and Mu Rongjun [3][4]

Core Viewpoint - The article discusses the evolution of China's gaming industry policies, highlighting the government's support and regulatory measures aimed at fostering growth and addressing challenges within the sector [2][3][4]. Policy Evolution - The gaming industry in China has transitioned from "cultural market management" to "digital content industry cultivation" and finally to "cultural industry pillarization and digital strategy" as outlined in national economic plans from the "Eighth Five-Year Plan" to the "Fourteenth Five-Year Plan" [2][3][4]. - The "Eleventh Five-Year Plan" (2006-2010) encouraged the development of digital content industries, including gaming, and emphasized cultural innovation and quality improvement [3]. - The "Twelfth Five-Year Plan" (2011-2015) aimed to make the cultural industry a pillar of the national economy, enhancing its overall strength and competitiveness [3]. - The "Thirteenth Five-Year Plan" (2016-2020) introduced the term "gaming" and focused on accelerating the development of emerging industries such as online audio-visual, mobile multimedia, and digital publishing [3]. - The "Fourteenth Five-Year Plan" (2021-2025) emphasizes expanding the supply of quality cultural products and implementing a digital strategy for the cultural industry [4]. National Policy Summary - Since 2000, various government bodies have issued policies to support and regulate the gaming industry, covering aspects such as technological development, industry standards, and minor user regulations [7][8]. - Key policies include the "Network Game Management Measures" aimed at ensuring the healthy development of the gaming industry and the "Technical Requirements for Minor User Monitoring Systems" which impose restrictions on gaming time and spending for minors [9][10]. Provincial Policies - Coastal provinces like Guangdong, Beijing, and Zhejiang have introduced supportive policies for the gaming industry, focusing on high-quality development, technological innovation, and overseas expansion [23][24]. - Specific measures include optimizing game approval processes, encouraging the development of 3A games, and supporting collaborations with historical IPs [24][25]. Market Outlook - As of mid-2025, China's gaming industry is projected to have an overseas market size of $9.501 billion, reflecting a year-on-year growth of 11.07% [20]. - The government aims to enhance the global competitiveness of the gaming industry by promoting the entire value chain from IP creation to overseas operations [20].

Summary of Bilibili Inc. (BILI) Conference Call Company Overview - **Company**: Bilibili Inc. (BILI) - **Market Cap**: $10.0 billion - **Enterprise Value**: $7.3 billion - **Industry**: Games, Entertainment & Healthcare Tech Key Points Advertising Outlook - Bilibili's advertising growth is expected to be robust, with a projected **20% year-over-year growth** for 2H25, driven by: - Increased ad inventory and higher ad load due to growing user traffic [2][25] - An upward trajectory in effective cost per mille (eCPM) supported by improved algorithms and a broader client base [2][25] - The company is refining its ad infrastructure, indicating ample room for improvement in monetization [2] Game Pipeline and Approvals - The near-term game outlook is cautious, with guidance for 2H25 indicating a potential **15% to high-teens percent decline** in game revenue year-over-year due to a tough comparison base from the previous year [3][22] - Bilibili received approvals for two games, **Trickcal RE:VIVE** and **Escape from Duckov**, which are expected to enhance visibility for its game pipeline [3][24] - The casual game **Sanguo: Ncard** is anticipated to launch by the end of 2025 or early 2026, contributing to future growth [3][27] Financial Estimates and Adjustments - Revenue estimates for 2025-2027 have been fine-tuned downwards by **-2% to -1%** due to a lighter game pipeline, although advertising performance is stronger than expected [4][18] - The revised revenue estimates are as follows: - **2025E**: Rmb 29,959.9 million (down from Rmb 30,376.6 million) - **2026E**: Rmb 32,992.4 million (down from Rmb 33,460.3 million) - **2027E**: Rmb 35,790.2 million (down from Rmb 36,608.4 million) [5][19] Margins and Profitability - The company aims to achieve a **10% adjusted operating profit margin** by the end of 2025, benefiting from operating leverage [26] - Gross profit margin is expected to improve sequentially, reaching approximately **37%** in Q4 [26] User Engagement and Growth Metrics - Monthly Active Users (MAU) are projected to grow from **341 million in 2024** to **373 million by 2027**, indicating a steady increase in user engagement [28] - Daily Active Users (DAU) are expected to rise from **104 million in 2024** to **120 million by 2027** [28] Competitive Landscape - Bilibili's advertising revenue is projected to grow significantly, with a focus on young users, which may help brands gain exposure beyond traditional circles [2] - The top verticals contributing to advertising growth include games, 3C digital products, e-commerce, internet services (including AI), and automotive sectors [27] Conclusion - Bilibili Inc. maintains a **Buy rating** with a 12-month price target of **$26.30**, reflecting a **9.7% upside** from the current price of **$23.98** [1] - The company is positioned to leverage its advertising growth while navigating challenges in the gaming segment, with a focus on improving margins and user engagement metrics [1][3][25]

Group 1 - The National Press and Publication Administration approved a total of 173 games in August, including 166 domestic and 7 imported games, setting a new high for the year [1][2] - By August 2025, over 1100 games have been approved in total for the year, with 1119 games receiving approval, an increase of 193 compared to the same period last year [4] - Among the 166 domestic games, there are 107 mobile games, 39 mobile-casual puzzle games, 17 mobile and client games, 2 client games, and 1 console game [1] Group 2 - Notable companies with approved products include NetEase with "Tianxia: Wanxiang," Century Huatong with "Legend of the Ancients," and Bilibili with "Escape from Duckkov" [1] - The 7 imported games include "Kaeas Dreamland" by Xiaoming Taiji and Tencent Games, "Age of Discovery: Origins" by Century Huatong, and "Dudu Face Prank" by Bilibili [2] - Some games underwent approval information changes, such as "Matrix: Zero Day Crisis" adding a console version and "Tianya Mingyue Dao" being renamed to "Tianya Mingyue Dao: World" with an added client version [4]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in August 2025, with a total of 166 domestic game licenses issued, indicating a growing trend towards multi-platform products [1][2]. Domestic Game Licenses - Out of the 166 domestic game licenses, 163 are for mobile games, 19 for client games, and 1 for console games. Additionally, 17 games received licenses for both mobile and client categories, highlighting the increasing trend of multi-platform products [1]. - A total of 1,050 domestic game licenses have been issued in 2025 as of August, with the monthly approval numbers showing a phase of growth, reaching a new high this month [2]. Imported Game Licenses - A new batch of 7 imported game licenses was also released, with 6 for mobile and 3 for client games. The frequency of issuing imported game licenses has changed from bi-monthly to monthly, maintaining relative stability without significant growth [4]. - Notable imported games include Tencent's "Kaeas Dreamland," developed by the SUPER CREATIVE team under South Korea's Smilegate, which will be co-operated by Tencent Games and Xiaoming Taiji [7]. Notable Games and Developers - Key domestic games approved include titles from major developers such as NetEase, Bilibili, and 37 Interactive Entertainment, with games like "Tianxia: Wanxiang" and "Escape from Duckkov" among the highlights [6]. - For imported games, Tencent's "Kaeas Dreamland" and other titles from companies like Shengqu and Bilibili are noteworthy, showcasing a mix of local and international collaborations [7].

Core Viewpoint - The National Press and Publication Administration approved 166 domestic online games in August 2025, including titles from companies like Zhongqingbao and NetEase, indicating a positive trend in the gaming industry and potential growth opportunities for these companies [1]. Company Summaries - Zhongqingbao (300052.SZ) has three games approved: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack Team," showcasing its active participation in the gaming market [1]. - NetEase (09999) has its game "Tianxia: Wanxiang" approved, reflecting its ongoing efforts to expand its gaming portfolio [1]. - Sanqi Interactive Entertainment (002555.SZ) received approval for "Super Cow Hero," indicating its continued growth in the mobile gaming sector [1]. Industry Insights - A total of 166 games were approved, highlighting the regulatory body's support for the gaming industry, which may lead to increased competition and innovation among gaming companies [1]. - The approval of multiple games from various companies suggests a robust pipeline of new content, which could enhance user engagement and revenue generation in the gaming sector [1].