然而，游戏科学选择了截然不同的路径，转向全新IP开发。这一选择，既是对团队创新能力的自信，也 是对中国游戏全球定位的重新思考。可以说，中国游戏正以更自信的姿态走向全球，这一点在科隆国际 游戏展上也得以体现，今年有50家中国企业参与该展会，数量创历史新高。 对于多数中国游戏企业而言，"出海"已经成为必选题。过去五年间，中国游戏经历了从尝试性海外发行 到长期霸榜全球游戏收入榜单的成长与跨越。而2025年成为中国游戏"出海"的关键一年。 8月20日凌晨，在科隆国际游戏展开幕之夜压轴环节，中国游戏厂商深圳市游科互动科技有限公司（以 下简称"游戏科学"）带来黑神话系列第二部作品《黑神话：钟馗》，并发布首支CG先导预告片。 这条1分37秒的CG先导预告片在B站上线24小时，播放量便突破千万大关，强势登顶热门视频榜榜首。 视频弹幕上的热烈讨论，既有对新作的期待，也不乏对游戏科学选择的惊讶。 一般而言，3A大作获得成功后，游戏厂商会推出DLC（补充资料包）作为配套内容。这是一条经过无 数次商业验证、有较高回报率的选择，也是一张"安全牌"，《巫师3》《艾尔登法环》等大作均通过 DLC延续产品生命周期和商业价值。 中国游戏正迎来 ...

机构：华安证券 有道业务"产模一体"战略推动应用落地 有道业务二季度实现收入14.2 亿 （13.3 亿consensus），yoy+7.2%，毛利率43.0%。有道AI 布局持续推 进，推出"子曰"教育大模型AI 创新应用，包括AI 全科学习助手"有道小P"APP、新一代虚拟人口语教练 Hi Echo 3.0 和新一代知识库问答引QAnything。有道在"产模一体"的框架下进行模型与产品的迭代升 级，实现多应用落地。 云音乐稳定运营，生态系统驱动用户转化 研究员：金荣 2Q25业绩： 25Q2，公司实现收入279.9 亿元（yoy+9.4%，qoq-3.2%）。公司二季度实现毛利180.5 亿元 （yoy+12.5%），毛利率为64.7%，同比增加1.8pct；实现调整后净利润95.3 亿元（yoy+32.0%），净利 率为34.2%，同比增加3.5pct。 长线运营游戏稳健运营，海外布局持续加深 公司二季度游戏及相关服务收入为228 亿（234 亿consensus），yoy+13.7%。二季度多款游戏周年庆版 本更新，持续发力。《逆水寒》手游推出两周年庆版本更新，登中国iOS 畅销榜第三。《七日世界》 ...

Group 1 - The core viewpoint of the articles highlights NetEase's strong performance in the gaming sector, with significant revenue growth driven by both new products and the revival of classic IPs [1][2][3] - In Q2 2025, NetEase reported a net revenue of 27.9 billion yuan and a net profit of 9.5 billion yuan, with R&D investment reaching 4.4 billion yuan, indicating a robust commitment to innovation [1] - The gaming segment, particularly through titles like "Yanyun Sixteen Sounds" and "Dream of the Red Chamber," has shown impressive user engagement and revenue, with "Yanyun Sixteen Sounds" surpassing 40 million users [2][3] Group 2 - NetEase has established a dual growth strategy of "new products breaking boundaries + classic IP rejuvenation," successfully expanding into new markets while revitalizing existing franchises [2][3] - The game "Seven Days World" has achieved a balanced user and revenue distribution between domestic and international markets, indicating strong global appeal [3] - The company is focusing on overseas expansion, with expectations of sustained growth in its gaming business over the next 2-3 years, supported by a diverse portfolio and strategic marketing efforts [4][5] Group 3 - NetEase's management emphasizes the importance of continuous updates and innovative gameplay experiences to maintain player engagement and satisfaction [2][5] - The company has developed a strong industrial foundation for large-scale, high-efficiency game development, which is crucial for its international expansion efforts [5][6] - The return of Blizzard games to NetEase has strengthened its market position, with ongoing collaboration enhancing product offerings in a competitive landscape [5][6]

Financial Performance - Net revenue for the second quarter of 2025 was 27.9 billion yuan, representing a year-on-year increase of 9.4% [1] - Net profit attributable to shareholders was 8.6 billion yuan, down from 10.3 billion yuan in the previous quarter and up from 6.8 billion yuan in the same period last year [1] - Non-GAAP net profit attributable to shareholders was 9.5 billion yuan, compared to 11.2 billion yuan in the previous quarter and 7.8 billion yuan in the same period last year [1] Game Performance and Strategy - The game "Yan Yun Shi Liu Sheng" has shown stable performance, exceeding pre-launch expectations in terms of active users and commercialization [2] - "Seven Days World" experienced a revenue rebound due to a successful 2.0 version update and the introduction of a new PVP mode, ranking fourth on the Steam global sales chart [3] - The user and revenue distribution between China and overseas markets for "Seven Days World" is 1:1 and 1:1.5, respectively [3] Blizzard Games and Market Potential - Blizzard games have performed well, with data surpassing levels from before the last shutdown, indicating strong potential for attracting both new and returning players in China [4] - The company aims to create content that aligns with Chinese players' preferences to tap into the significant potential of Blizzard games [4] Shooting Game Market - The shooting game segment is highly competitive, with high user expectations for art quality and innovative gameplay [4] - The company plans to continue investing in shooting games to establish leading products in this space [4] Long-term Game Development - "Marvel Showdown" has seen revenue and daily active users stabilize after the launch of its third season, indicating effective new strategies [5] - "Forgotten Sea" is viewed as a potential top game, with a focus on its commercial model and target market [5] Evergreen Games Recovery - "Dream Journey" has shown recovery in performance, with a peak of 2.93 million concurrent users recorded [6] - "Egg Party" is expected to become a popular family game through continued investment in high-quality content and marketing [7] AI Integration and Overseas Expansion - The company is actively investing in AI to enhance game development and operations, with plans for AI-driven games in the near future [8] - The overseas market is seen as attractive, with successful titles like "Marvel Showdown" and "Seven Days World" achieving good results [9]

Financial Performance - Net revenue for Q2 2025 reached 27.9 billion yuan, representing a year-on-year growth of 9.4% [1] - Net profit attributable to shareholders under non-GAAP was 9.5 billion yuan, showing a year-on-year increase of 21.8% [1] Gaming Segment - The gaming sector remains the core business for the company, with net revenue from games and related value-added services amounting to 22.8 billion yuan in Q2 [1] - The game "Yan Yun Shi Liu Sheng" has seen sustained popularity, with over 40 million cumulative users by the end of July [1] - The classic IP "Dream of the Red Chamber" achieved a new high in simultaneous online users, while mobile game revenue also reached a new record [1] Other Business Segments - NetEase Youdao reported Q2 net revenue of 1.4 billion yuan, achieving sustainable profitability for the fourth consecutive quarter under its "AI-native" strategy [1] - NetEase Cloud Music's Q2 net revenue was 2 billion yuan, remaining stable year-on-year [1] - Net revenue from NetEase Yanxuan increased quarter-on-quarter, contributing 1.7 billion yuan in Q2 [1] North American Market Expansion - Several new games from NetEase have successfully penetrated the North American market, with "Out of Bounds" ranking second on the PlayStation May free download chart in North America [2] - "All-Star Streetball Party" and "Marvel's Secret War" topped the iOS download charts in multiple regions after their overseas releases, both entering the top 2 in the US download rankings [2] - "Seven Days World" 2.0 version reached fourth place on the Steam global bestseller list, while "Marvel Showdown" secured first and second places on the Steam US and global bestseller lists, respectively [2]

Group 1 - Hema X member stores will all cease operations as part of a business adjustment, with the last store closing on August 31 [3] - Li Xiang, CEO of Li Auto, announced a unified configuration for the Li i8 model, aiming for better sales performance in the 300,000 to 400,000 yuan price range [4] - Goldman Sachs is reportedly planning to acquire a stake in Froneri, the world's second-largest ice cream manufacturer, for 15 billion euros (approximately 125 billion yuan) [6] Group 2 - Geely Auto is undergoing significant adjustments in its intelligent driving team, with plans still under discussion [7] - Haidilao denied rumors of transitioning to a semi-self-service model, calling the claims false [7] - NetEase experienced a major outage affecting multiple games, attributed to internal server issues, with downtime exceeding two hours [9] Group 3 - JD.com is set to launch its first large discount supermarket format in August, with stores in Jiangsu and Hebei, featuring a wide range of products at lower prices [9] - Chery has mandated a 30% reduction in meetings to improve efficiency, reflecting on past inefficiencies [10] - Alibaba is launching a new membership system that integrates various services, with over 6% of positions focused on AI in its 2026 campus recruitment [14] Group 4 - Ant Group sold its remaining shares in Indian digital payment company Paytm for approximately $454 million, marking a complete exit from the company [14] - Tata Motors appointed its CFO as the new CEO of Jaguar Land Rover, replacing the previous CEO after three years [13] - Tencent led an investment round in the Uzbek fintech company Uzum, valuing it at around $1.5 billion [16] Group 5 - OpenAI released two open-weight AI models capable of mimicking human reasoning processes, available on the Hugging Face platform [20] - The Gates Foundation announced a $2.5 billion investment in women's health research, focusing on five key areas [20] - The global tablet shipment volume increased by 9% year-on-year in Q2 2025, with Apple maintaining the leading position [24]

Financial Support for New Industrialization - The People's Bank of China and other regulatory bodies issued guidelines to support new industrialization, focusing on key sectors like integrated circuits and industrial mother machines [1][2] - Banks are encouraged to provide long-term financing for technology breakthroughs and facilitate easier access to capital for companies achieving core technology advancements [1][2] Emerging Industries and Financing - New industries such as information technology, renewable energy, and biomedicine will have access to multi-tiered capital markets for financing [2] - Long-term funds from government investment funds and insurance will focus on future manufacturing and energy sectors [2] Support for Small and Medium Enterprises - Financial institutions are urged to reduce reliance on guarantees and provide financing based on data and asset credit [2] - A national credit information platform for small and micro enterprises is being developed to facilitate easier access to credit [2] Green Transition Financing - Financial support will be directed towards high-carbon industries that meet green transformation criteria, with a focus on green credit and bonds [2] - A specialized financial standard system will be established to enhance funding for green projects [2] Digital Integration and Services - Digital infrastructure projects like 5G and industrial internet will receive long-term loans and financing options [2] - Banks are developing digital platforms to provide one-stop services for financing and settlement, improving efficiency for small businesses [2] Risk Management in Financial Institutions - Financial institutions are required to monitor the use of funds to prevent misuse and ensure compliance with regulations [3] - Joint risk assessments will be conducted to share high-risk information and manage potential financial risks [3] Market Trends and Predictions - Major financial institutions have warned clients to prepare for potential declines in U.S. stock prices, with predictions of a 10% to 15% correction in the S&P 500 index [17][18] - The retail forecast for passenger vehicles in 2025 has been slightly adjusted upward, indicating a growth of 6% [19]

Core Viewpoint - The summer gaming season of 2025 is set to be unprecedentedly competitive, with over 20 new domestic games scheduled for release in July, highlighting the industry's peak period due to increased user engagement during student vacations [2][11]. Group 1: Market Dynamics - The summer season is traditionally a golden period for the gaming industry, with significant competition expected as major players like Tencent and NetEase launch products around the same time [2][4]. - The global gaming market also experiences a peak during this period, with Chinese game developers focusing on key products for overseas markets, particularly in Asia [2][9]. Group 2: Major Releases and Strategies - Tencent's strategy includes a dual approach with the launch of "Carbon Island" on July 2, which integrates low-carbon concepts into gameplay, and "Star Resonance" on July 17, a major title in the anime genre [5][6]. - NetEase is heavily investing in PC and overseas markets, with the release of "Uncharted Star Abyss" on July 17, developed by a studio founded by Blizzard's co-founder [5][6]. - The direct competition between NetEase's "Uncharted Star Abyss" and Tencent's "Star Resonance" on the same day is anticipated to be a significant highlight of the July gaming market [6]. Group 3: Trends in Game Development - The new game lineup for July reflects two major industry trends: the continued focus on core categories by major companies and a notable recovery in the PC gaming market [9][10]. - The revival of the PC gaming market is attributed to factors such as the normalization of game licensing, the recovery of internet cafes, and the increase in cross-platform games [2][9]. - The emergence of several new PC titles indicates a shift towards differentiated product offerings, as companies seek to provide stronger gaming experiences compared to the saturated mobile gaming market [9][10]. Group 4: Competitive Landscape - The competition among major gaming companies is expected to intensify as they launch multiple products, leading to increased marketing efforts and potential user acquisition challenges [8][9]. - The upcoming releases from both large and small developers aim to capture user attention through innovative gameplay, technological upgrades, and thematic breakthroughs [11].

Core Insights - WeGame has struggled to establish itself as a leading platform despite Tencent's support, and there is a consensus that a significant product is needed to revitalize its image [1][2] - The gaming market environment has shifted, with a growing focus on cross-platform and PC gaming, necessitating a new approach for WeGame to meet Tencent's gaming demands [2][4] - Tencent's recent successful titles, particularly cross-platform games, highlight the increasing importance of the PC market, which has prompted WeGame to adapt its strategy [4][5] Market Environment Changes - The gaming market has evolved, moving away from a mobile-centric focus to a more balanced approach that includes PC gaming, which presents new opportunities for WeGame [2][5] - The competitive landscape has intensified, with both Tencent and NetEase emphasizing the value of the PC market in their Q1 financial reports [5] New Positioning and Strategy - WeGame is adopting a new strategy by focusing on exclusive testing phases for certain games, which aims to enhance user engagement and platform loyalty [8][9] - The platform is not the sole option for users, as many games have their own launchers, which necessitates WeGame to differentiate itself through improved services and offerings [6][10] Service and User Experience - The ability to retain players hinges on the platform's service capabilities, with a focus on optimizing user experience and reducing loading times [10][12] - WeGame's 3.0 version aims to enhance performance and provide personalized services to both players and developers, which is crucial for its competitive edge [12]

Core Insights - The company reported a revenue of 28.83 billion yuan in Q1 2025, representing a year-over-year increase of 7.4% and a quarter-over-quarter increase of 7.8% [1] - The adjusted net profit for the same period was 11.24 billion yuan, showing a significant year-over-year growth of 32.0% [1] Group 1: Game Performance - The gaming and related services revenue reached 24 billion yuan in Q1, with a year-over-year increase of 12.1% [1] - Notable game performances included "Marvel: Contest of Champions" topping the Steam global sales chart after its April update, and "Yanyun Sixteen Sounds" surpassing 30 million total players [1] - Long-term operational games like "Identity V" and "Naraka: Bladepoint" showed stable revenue contributions, with "Identity V" being a major income source for the quarter [1] Group 2: New Game Pipeline and AI Strategy - The company has a diverse new game pipeline including titles like "Destiny: Rising" and "Marvel: Secret Wars," enhancing its game product matrix [2] - The Youdao business is advancing its "AI-native" strategy, achieving a gross margin of 47.3% in Q1, focusing on AI-enabled products and services for educational transformation [2] Group 3: Music and Community Engagement - NetEase Cloud Music achieved a gross margin of 36.7% in Q1, with a focus on community ecosystem development to enhance user retention [2] - The platform is leveraging AI capabilities for song recommendations and content creation, enriching its creator ecosystem [2] Group 4: Financial Projections - The company forecasts revenues of 113.86 billion yuan, 118.78 billion yuan, and 124.09 billion yuan for the years 2025, 2026, and 2027 respectively [2] - Projected net profits (Non-GAAP) for the same years are 38.81 billion yuan, 39.92 billion yuan, and 41.31 billion yuan [2]