Core Insights - The gaming industry is experiencing a surge in both offline and online activities, driven by sustained efforts from game developers in content, operations, and international expansion [1][2][3] Group 1: Offline Events and Market Performance - The 2025 AGF Asia Game Expo and China International Comic Festival attracted over 450,000 attendees, highlighting the unique value of offline events in building player communities and enhancing IP influence [2] - The Guangdong gaming industry generated revenue of approximately 260.43 billion yuan, accounting for nearly 80% of the national total, making the expo a key driver for the "National Day Dimension Economy" in Guangzhou [2] - During the National Day holiday, the top 20 iOS games generated around 1.328 billion yuan, with the top 100 games reaching a total revenue of 1.814 billion yuan, indicating the market's strong revenue potential [3] Group 2: Global Market Position of Chinese Developers - In September 2025, 32 Chinese companies made it to the global mobile game publisher revenue ranking, collectively earning about 1.95 billion USD, with Tencent, NetEase, and DianDian Interactive leading the list [4] - Chinese developers maintained a market share of approximately one-third in the global top 100 publishers, with total revenue nearing 18 billion USD from January to August 2025 [4] - Century Games, a subsidiary of Century Huatong, rose to the top of the global mobile game publisher ranking, surpassing established international companies [5] Group 3: Performance of Major and Emerging Developers - Tencent and NetEase continue to dominate the market, with Tencent's "Valorant" and NetEase's "Fantasy Westward Journey" showing significant revenue growth in September [7] - Smaller developers like Lemon Microfun and Lingxi Interactive are also demonstrating strong growth, with Lemon Microfun's "Gossip Harbor" achieving a historical revenue high [8] - The resurgence of the ACG (Anime, Comic, and Game) sector is evident, with significant revenue increases for titles like "Genshin Impact" and "Honkai: Star Rail" in September [9][10] Group 4: Future Market Trends and Valuation - The gaming market is expected to become more active in October, with over 20 new games scheduled for release, indicating intensified competition [12] - Analysts predict high growth for the gaming industry, with potential upward adjustments in performance forecasts for the second half of 2025 and into 2026 [12] - The Chinese gaming industry, which has seen slowed growth, is anticipated to enter a new phase of rapid expansion over the next decade, driven by a diverse range of new game releases [12]

Core Insights - The Chinese mobile gaming market has experienced significant ranking shifts among publishers in September, with over half of the top 30 publishers showing changes in their rankings [1][7] - Tencent remains the top publisher, but its growth momentum has weakened, while Point Cloud Interactive has solidified its second position with strong performances from its titles [2][6] - MiHoYo has made a notable comeback, rising to fifth place due to a 33% revenue increase driven by the 5th anniversary of "Genshin Impact" [4][5] Headline Publishers Consolidating Advantage - Tencent continues to lead the revenue rankings but has seen a slowdown in growth for its major titles, with "PUBG MOBILE" showing a decline in performance [2][3] - Point Cloud Interactive has strengthened its position with two blockbuster titles, "Whiteout Survival" and "Kingshot," achieving significant revenue growth [2][3] - The competition among top publishers is intensifying, with Point Cloud Interactive's innovative user engagement strategies further widening the gap with competitors [3][6] Mid-Tier Publishers Seeking Breakthroughs - MiHoYo's revenue surged by 33% in September, allowing it to reclaim a top position in the rankings, driven by successful updates and events for "Genshin Impact" [4][5] - Giant Network's reliance on a single title led to a drop in its ranking, highlighting the risks associated with a lack of diversified offerings [4][5] - Newcomer Mu Tong Technology has made significant strides, propelled by the success of "ACECRAFT," which saw a 527% increase in overseas revenue [5][6] Emerging Players Accelerating Rise - The ranking changes reflect a strategic competition among publishers in terms of game genres, operational strategies, and IP utilization [6][7] - Point Cloud Interactive focuses on strategy and survival genres, while Mu Tong Technology differentiates itself in the shooting game sector [6][7] - The importance of continuous content updates is underscored by MiHoYo's and Point Cloud Interactive's successful user engagement efforts [7] Industry Trends and Observations - The competitive landscape in the mobile gaming sector indicates a clear survival strategy, with top publishers leveraging dual-hit strategies while others face volatility due to reliance on single products [7] - The global revenue share of Chinese publishers in the top 100 mobile game publishers increased to 36.1% in September, reflecting the industry's vitality amid ranking shifts [7]

Core Insights - In September 2025, 32 Chinese companies made it to the global mobile game publisher revenue TOP 100, collectively earning $1.95 billion, which accounts for 36.1% of the total revenue of the global TOP 100 mobile game publishers [1] Group 1: Tencent's Performance - Tencent's tactical shooting game "Delta Force" launched a new season "Blazing Fire" on September 17, leading to a 76% month-on-month revenue increase [2] - "Delta Force" topped the iOS mobile game sales chart in China and maintained its position for several consecutive days, contributing to Tencent's top position in the Chinese mobile game publisher revenue ranking [2] - Tencent's other major titles, including "Honor of Kings" and "Peacekeeper Elite," also performed exceptionally well [2] Group 2: NetEase's Growth - NetEase secured the third position in the revenue ranking, driven by the strong performance of multiple mobile games [2] - The newly launched "Dream Journey Mobile Light Enjoyment" saw a 46% month-on-month revenue increase due to its lowered gameplay barriers and enhanced social features [2] - The sci-fi shooting game "Destiny: Stars" launched at the end of August experienced a threefold revenue increase in September, ranking second in the revenue growth list for Chinese mobile games going overseas [2] Group 3: Other Notable Publishers - Lemon Microfun maintained its fourth position in the revenue ranking with a 10% month-on-month revenue increase, supported by several successful titles [3] - MiHoYo's games, including "Genshin Impact" and "Honkai: Star Rail," saw a 33% month-on-month revenue increase, elevating the publisher to the fifth position [3] - "Genshin Impact" launched a new version on September 10, resulting in a 94% revenue surge, making it the top mobile game in terms of revenue growth for overseas markets [3] Group 4: Emerging Publishers - Florere Game's revenue increased by 15% month-on-month, ranking sixth in the revenue list, with a notable 250% increase compared to January 2025 [4] - Mu Tong Technology's new game "ACECRAFT" quickly gained popularity, leading to a 10% month-on-month revenue increase and elevating its ranking to 11th [4] - Lingxi Interactive's "Three Kingdoms: Strategic Edition" saw its revenue double in September due to a successful anniversary event, contributing to a 38% overall revenue increase for the publisher [4] Group 5: Additional Publishers - Other Chinese mobile game publishers in the global TOP 100 include ONEMT and Mattel163, totaling 32 companies [5] Group 6: App Store Rankings - Tencent's "Honor of Kings," "Delta Force," "Peacekeeper Elite," and "Gold Shovel" occupied the top four positions in the Chinese App Store mobile game revenue ranking [6] - "Delta Force" achieved a 78% month-on-month revenue increase, reaching a new daily revenue high [6] - MiHoYo's "Genshin Impact" experienced a 53% month-on-month revenue increase, re-entering the revenue ranking at 17th place [7]