Core Insights - The Tokyo Game Show (TGS) 2025 has set a record with over 1,100 exhibitors and more than 4,100 booths, marking the largest scale in its history [3] - Chinese game developers showcased significant advancements, with many titles gaining attention even before reaching the main venue [5][6] - The event highlighted the growing competitiveness of Chinese games in the global market, particularly in the anime-style game sector [9][10] Group 1: Event Scale and Attendance - TGS 2025 is the largest ever, with over 1,100 exhibitors and 4,100 booths, indicating a substantial increase in participation [3] - The number of attendees has also surged, with long queues observed before the event's opening [3] Group 2: Chinese Game Developers' Performance - Chinese games have made a strong impression at TGS 2025, with titles like "Endless Winter" and "Infinite" prominently displayed [5][6] - The success at both TGS and Gamescom 2025 suggests that Chinese developers are now capable of competing on a global scale [8][9] Group 3: Upcoming Titles and Market Trends - Many new titles are set to launch in 2026, indicating a potentially explosive year for the anime game market [10][11] - Notable games like NetEase's "Infinite" generated significant interest, with long wait times for hands-on experiences [13][15] Group 4: Diverse Game Offerings - The event featured a variety of genres beyond anime games, with Tencent showcasing titles like "Fate Trigger" and "Chasing Kaleido" [25][27] - Other popular titles included "Tomorrow's Ark: End of the World" and "Dual Spiral," which also attracted considerable attention [19][23] Group 5: Cultural Impact and Market Penetration - The presence of Chinese games at TGS reflects a broader trend of increasing cultural exchange and market penetration in Japan [45][47] - The success of titles like "Nirvana in Fire" and "Fifth Personality" demonstrates the appeal of Chinese games to Japanese audiences [41][43]

Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) showing a slight increase, and notable stocks like Zhejiang Shuzhi Culture, G-bits, and Aofei Entertainment leading in gains, while stocks like Giant Network and Shenzhou Taiyue are among the biggest losers [1] - The gaming ETF (159869) has seen a net inflow of funds totaling 85.99 million yuan over the past five trading days, indicating strong investor interest [1] - Tencent's new game "Chasing Kaledo," a two-dimensional motorcycle girl game, is set to launch on PC, iOS, and Android platforms in September, targeting markets in the US and Japan, aiming to carve out a niche in the competitive global two-dimensional gaming market [1] Group 2 - CITIC Securities notes that the current market rally is primarily driven by institutional investors rather than retail investors, with the focus on industry trends and performance rather than historical market comparisons [2] - As products issued in 2020-2021 approach breakeven, a transition between old and new capital is expected, with future market momentum relying on new allocation themes rather than just liquidity [2] - The gaming sector is highlighted for its potential due to multiple catalysts including AI, content, and commercialization model transformations, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [2]

Group 1 - NetEase's "Onmyoji" undergoes significant personnel changes with Zheng Tao appointed as the new producer, aiming to inject new vitality into the long-standing game while maintaining its classic elements [1] - Zheng Tao's deep involvement in the initial stages of "Onmyoji" and his contributions to core gameplay design are expected to enhance player engagement and revenue, potentially boosting investor confidence in NetEase's stock [1] Group 2 - Tencent's new game "Chasing Kaledo" is set to launch in September on PC, iOS, and Android, targeting markets in the US and Japan, marking a strategic move in the competitive two-dimensional gaming sector [2] - The game's unique "motorcycle + beautiful girl" concept and high-quality 3D performance aim to differentiate Tencent from competitors, although high player expectations for quality and narrative may pose risks [2] Group 3 - MiHoYo's multiple nominations for the 2025 GPA Mobile Game Awards highlight its strong market presence, with "Genshin Impact" and "Honkai: Star Rail" nominated for Best Ongoing Mobile Game [3] - The nominations are expected to enhance MiHoYo's brand image and industry influence, potentially attracting more players and increasing game revenue, with award wins further solidifying its competitive advantage [3]