Core Insights - The issuance of game licenses in September remains high, covering various types of products, with notable approvals including miHoYo's "Honkai: Star Rail" [1][2] - The overall supply of games continues to be released, indicating a normalization trend in license issuance and ongoing industry recovery [1][2] Game License Issuance - A total of 1,195 domestic games have been approved since the beginning of the year, with 145 games approved in September, including titles from Tencent, miHoYo, and NetEase [2] - For imported games, 80 have been approved year-to-date, with 11 approved in September, including titles from Chuangmeng Tiandi and Xinghui Games [2] Market Trends - miHoYo's "Honkai: Star Rail" focuses on large-world sprite collection and has garnered significant attention, with over 4.09 million pre-registrations by September 25 [3] - The competitive landscape is intensifying as various companies, including Tencent and Manjiu, are entering the sprite cultivation genre, indicating a crowded market ahead [3]

Core Insights - The Tokyo Game Show (TGS) 2025 has set a record with over 1,100 exhibitors and more than 4,100 booths, marking the largest scale in its history [3] - Chinese game developers showcased significant advancements, with many titles gaining attention even before reaching the main venue [5][6] - The event highlighted the growing competitiveness of Chinese games in the global market, particularly in the anime-style game sector [9][10] Group 1: Event Scale and Attendance - TGS 2025 is the largest ever, with over 1,100 exhibitors and 4,100 booths, indicating a substantial increase in participation [3] - The number of attendees has also surged, with long queues observed before the event's opening [3] Group 2: Chinese Game Developers' Performance - Chinese games have made a strong impression at TGS 2025, with titles like "Endless Winter" and "Infinite" prominently displayed [5][6] - The success at both TGS and Gamescom 2025 suggests that Chinese developers are now capable of competing on a global scale [8][9] Group 3: Upcoming Titles and Market Trends - Many new titles are set to launch in 2026, indicating a potentially explosive year for the anime game market [10][11] - Notable games like NetEase's "Infinite" generated significant interest, with long wait times for hands-on experiences [13][15] Group 4: Diverse Game Offerings - The event featured a variety of genres beyond anime games, with Tencent showcasing titles like "Fate Trigger" and "Chasing Kaleido" [25][27] - Other popular titles included "Tomorrow's Ark: End of the World" and "Dual Spiral," which also attracted considerable attention [19][23] Group 5: Cultural Impact and Market Penetration - The presence of Chinese games at TGS reflects a broader trend of increasing cultural exchange and market penetration in Japan [45][47] - The success of titles like "Nirvana in Fire" and "Fifth Personality" demonstrates the appeal of Chinese games to Japanese audiences [41][43]

Core Viewpoint - The game "Blue Star Origin: Travel Song" (hereinafter referred to as "Blue Star Origin") developed by Mangu Network, the creator of "Azur Lane," successfully integrates pet-catching and a vast two-dimensional world, creating a unique gaming experience that is expected to gain popularity in the market [1][12]. Group 1: Game Overview - "Blue Star Origin" features a storyline centered around a local creature called "Qibo," offering a high-level narrative and a refreshing combat and exploration experience in a large world [1][12]. - The game has garnered significant attention, with its first video on Bilibili exceeding 10 million views shortly after its announcement [1]. Group 2: Storyline and Characters - The game begins with players falling into an unknown world, meeting characters like the fairy girl Sifriya and the little fairy Lumi, and engaging in battles against bosses like the "Dark Flame Beast" [3]. - The first chapter of the story unfolds in the village of "Shalu Village," where players embark on an adventure to find lost companions, highlighting the importance of Qibo in the village's daily life and economy [5][7]. Group 3: Qibo Ecosystem - The game features over 100 types of Qibo, each with distinct characteristics, behaviors, and ecological interactions, enriching the gameplay experience [9][10]. - Players can observe various Qibo behaviors, such as fleeing or engaging in territorial disputes, which adds depth to the exploration aspect of the game [9][10]. Group 4: Gameplay Mechanics - "Blue Star Origin" offers a tightly integrated gameplay loop that enhances exploration and character growth, allowing players to engage with Qibo in meaningful ways [14][16]. - The combat system emphasizes player control while ensuring Qibo play a significant role, with unique skills and mechanics that enhance the overall battle experience [18][19]. Group 5: Developer Insights - Mangu Network demonstrates a deep understanding of the two-dimensional genre and user preferences, leading to a game that approaches a perfect score in terms of player satisfaction [22][27]. - The game incorporates user-friendly features, such as a "Home Central" system that streamlines gameplay and enhances immersion [25].

Group 1 - The recruitment for the first online public test of "Blue Star Origin: Travel Song" by Manju Network has begun, with a limited number of 1500 slots available on Bilibili, and the test will be conducted on PC only [1] - The game is positioned as an open-world 2D RPG, which may attract core players and potentially strengthen investor confidence in the 2D sector's development capabilities [1] - If the feedback is positive, it could encourage similar companies to enhance their open-world and cross-platform strategies, leading to a focus on innovation in the 2D category [1] Group 2 - The Pokémon Company has scheduled a new Pokémon presentation for July 22, 2023, with the latest game "Pokémon Legends: Z-A" set to release on October 16, 2023 [2] - There are market speculations about a new generation of Pokémon games being exclusive to the upcoming Nintendo Switch 2, which could boost market expectations for the next-gen console [2] - The ongoing iteration of top IPs like Pokémon may intensify content competition and drive smaller developers to pursue differentiated strategies [2] Group 3 - Microsoft's "COD: Black Ops 7" will debut at the Cologne Game Show, marking the first time two Black Ops-themed games are released consecutively [3] - This strategy indicates a shift towards a more intensive IP development approach, which may enhance Xbox's content ecosystem and increase market expectations for user growth in Microsoft's gaming subscription services [3] Group 4 - The total revenue of Shanghai's gaming industry for the first half of 2025 reached 83.283 billion yuan, reflecting a year-on-year growth of 10.80% [4] - Both domestic and overseas sales revenues for Shanghai's online games have shown growth, with the esports sector generating 3.254 billion yuan, up 6.91% [4] - The report highlights the continuous innovation and global expansion of Shanghai's gaming companies, which may boost investor confidence, particularly in leading firms with strong R&D and overseas operational capabilities [4]