Core Viewpoint - The article discusses the current state and future prospects of the Hong Kong entertainment industry, particularly focusing on the challenges and strategies of companies like TVB and ViuTV in engaging with the mainland Chinese market [1][19]. Group 1: Current Challenges - The Hong Kong entertainment industry is facing a significant decline in its influence and competitiveness in the mainland market, with a widening aesthetic gap and a lack of quality content production [11][19]. - TVB has experienced continuous profit declines since 2014, leading to reduced investment and quality in productions, which has resulted in fewer high-quality dramas [16][19]. - The emergence of ViuTV has created competition for TVB, as it targets a younger audience and adapts to the streaming trend, further challenging the traditional TV model [16][19]. Group 2: Strategies for Engagement - TVB has attempted to engage mainland audiences through live streaming and collaborations with platforms like Douyin, showcasing a shift towards more interactive and contemporary content [4][7]. - The company has also partnered with Tencent Video and other platforms to co-produce dramas, aiming to leverage the mainland market's potential [9][20]. - ViuTV has been exploring collaborations with mainland platforms to produce original quality dramas, which has helped improve its reputation in the mainland market [17][20]. Group 3: Cultural and Market Dynamics - The article highlights the cultural challenges faced by Hong Kong entertainers in adapting to the mainland market, where the audience's preferences have evolved significantly [19]. - Despite the challenges, there are opportunities for Hong Kong artists to gain recognition in the mainland through nostalgia and cultural connections, as seen with the resurgence of interest in Hong Kong music and dramas [12][14]. - The article emphasizes the need for innovation and adaptation in the Hong Kong entertainment industry to remain relevant and competitive in the rapidly changing landscape of mainland entertainment [20].

Core Viewpoint - TVB is actively embracing the mainland market and focusing on deepening its integration within the Guangdong-Hong Kong-Macao Greater Bay Area as a key part of its overall strategy [1][2]. Group 1: Strategic Collaborations - TVB has announced strategic partnerships with Tencent Video, Huawei, and iFlytek, indicating a comprehensive approach to enhance its presence in the mainland market [1][2]. - The company has established film production centers in Shenzhen and Guangzhou, creating a localized operational system from creative incubation to production [3]. Group 2: Financial Performance and Future Outlook - TVB has faced continuous losses for seven years since 2018, but it projects a positive EBITDA of HKD 295 million for 2024 and anticipates a profit for the fiscal year 2025 [2]. - The company aims to leverage its integration with the mainland market as a crucial pathway to reversing its financial downturn [2]. Group 3: Content Development and Innovation - TVB is focusing on producing locally filmed series, with over ten shows created in the past two years, which have achieved good ratings in the mainland market [3]. - The company is integrating AI technology into its production processes, claiming a 50% increase in post-production efficiency through the application of AIGC technology [4]. Group 4: Talent Development and Market Adaptation - TVB plans to enhance the recognition of Hong Kong artists in the mainland by adopting a mentorship model to provide opportunities for newcomers [4]. - The company recognizes the need for a cultural shift towards innovation and experimentation, particularly in the context of AI applications and market demands [5]. Group 5: Upcoming Projects - TVB's 77 Studio has entered a strategic collaboration with Tencent Video to produce key projects, including adaptations of Jin Yong's classic works and contemporary urban dramas [6][8].

Group 1 - TVB has announced collaborations with Tencent, Huawei, and iFlytek to expand its business in the mainland market, focusing on film production, music creation, and AI technology [1] - The strategic partnership between TVB and Tencent includes a memorandum for joint production of TV series, aiming to create content with both artistic value and market potential [1] - Two major projects announced for collaboration are the classic martial arts series "The Smiling, Proud Wanderer" and the urban emotional drama "Rose War" [1] Group 2 - TVB's revenue from mainland operations increased by 17% year-on-year to 851 million yuan, primarily driven by co-production projects with partners like Youku and Tencent Video [2] - "News Queen 2" is expected to be broadcast this year [2] - TVB anticipates continued growth in EBITDA for 2025, projecting a positive net profit attributable to shareholders for the full year [2]