然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 从流量触达走向留量沉淀 中国人民大学新闻学院教授 唐 铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播 ...

Core Insights - The project "80 Years, 80 Artifacts" utilizes advanced AI technology to digitize and narrate historical artifacts from the Anti-Japanese War, enhancing user engagement and understanding of history [1][3][5] Group 1: Project Overview - The project is a collaboration between People's Daily Digital Communication, the National Museum of China, Renmin University of China, and Baidu, featuring a smart agent and 3D artifact entries [1] - The smart agent is built on Baidu's Wenxin large model 4.5, enabling precise responses to user inquiries and guiding users to explore deeper historical contexts [1][3] Group 2: User Interaction and Experience - Users can interact with the smart agent to learn about specific artifacts, such as the X-ray machine used by Norman Bethune, and receive detailed narratives about the artifact's significance and related historical events [1][3] - The smart agent facilitates a multi-layered understanding of history by connecting artifacts, figures, and their historical backgrounds through immersive storytelling [3][5] Group 3: Educational Impact - The initiative aims to transform the experience of viewing artifacts into a deeper understanding of history, moving from mere observation to comprehension [5] - By leveraging technology, each artifact serves as a bridge connecting the past and present, allowing for a more empathetic and engaging digital experience [5]