NO.1 网易《射雕》正式停运 点评：这标志着Krafton正积极回应市场核心诉求，旨在将单人体验的成功拓展至更具社交黏性与长线 运营潜力的领域。此举有望通过构建玩家社区生态，显著提升游戏的生命周期与商业价值。对模拟经营 品类而言，加入多人互动已成为行业演进的重要方向，或将激发新一轮产品创新浪潮。 11月24日15时，网易旗下MMO（大型多人同时在线游戏）游戏《射雕》正式停止运营。今年9月24日， 《射雕》官方正式公布停服公告，并表示鉴于网易公司与明河社就《射雕三部曲》IP的合作期即将结 束、公司游戏运营策略的调整，《射雕》游戏将于2025年11月24日终止运营。该游戏于2024年3月28日 开启公测，同年10月公布"射雕回炉计划"，今年3月又上线了其经过"回炉重制"的2.0版本，反复调整产 品方向。 点评：网易《射雕》最终停运，其背后是IP授权到期与产品反复"回炉"未能扭转局面的双重困境。从这 一案例可以看出，即便背靠强大IP与雄厚研发实力，若产品定位与市场出现偏差，也难以避免商业上的 失败。对游戏行业而言，此事件或将促使厂商更加审慎地评估长线运营项目的投入产出比，并强化对IP 合作周期的风险管控。 NO. ...

Core Viewpoint - The article emphasizes that 2025 will be a pivotal year for the integration of AI across various industries, particularly in gaming, where companies are leveraging AI to enhance user experiences and streamline development processes [4][10]. Group 1: AI Integration in Gaming - Major gaming companies are actively incorporating AI into their products, with Tencent's "Peacekeeper Elite" introducing an AI character named Jilly that offers gameplay tips and engages in conversation [5]. - NetEase's "Nirvana in Fire" mobile game has launched the world's first AI model arena, allowing real-time interaction between players and AI characters [6]. - MiHoYo's upcoming game "Whispers from the Star" features an AI character named Stella, capable of real-time dialogue generation and emotional feedback based on player input [6][9]. Group 2: AI in Game Development - AI tools are being integrated into various stages of game development, significantly improving efficiency; for instance, Shengqu Games has reported an 80% increase in production efficiency through AI in art creation [10]. - Companies like Century Huatong have invested in large data centers to support AI capabilities, while Tencent has launched the "Hunyuan-Game" project to innovate game content production using AI [12]. Group 3: Opportunities for Independent Developers - Independent developers are finding new opportunities through AI, with projects like "Martial Arts World AI" showcasing innovative narrative structures and gameplay mechanics [14]. - The "Moe Claw Party" game, developed by a team led by a former ByteDance executive, combines AI with companionship gameplay, allowing players to interact with customizable AI pets [14]. Group 4: Industry Events and Support - The "Shulong Cup" global AI game and application innovation competition is underway, offering a prize pool of 600,000 yuan and support for promising projects [19][31]. - Lenovo is supporting the competition by providing high-performance hardware to assist developers in deploying large AI models, thereby facilitating the practical application of AI in game development [26].

Core Insights - 2025 is identified as a pivotal year for the next wave of AI integration across various industries, particularly in gaming and content creation [1][2] - Major gaming companies are actively incorporating AI into consumer-facing products, enhancing user experience and operational efficiency [4][6] - Independent developers are also seizing opportunities to innovate with AI technologies, creating new gameplay experiences [5][9] Group 1: AI Integration in Gaming - The gaming industry is leading the charge in AI integration, with Tencent's "Peacekeeper Elite" introducing an AI digital spokesperson, and NetEase's "Nirvana in Fire" offering an AI model competition arena [2][4] - MiHoYo's upcoming game "Whispers from the Star" features real-time AI interactions, allowing players to influence the narrative through dialogue with the AI character Stella [2][4] - AI tools are being utilized in game development to enhance efficiency, with companies like Century Huatong reporting up to 80% efficiency gains in art creation processes [4][6] Group 2: Opportunities for Independent Developers - Independent developers are exploring AI applications from the ground up, creating innovative projects that leverage AI for unique gameplay experiences [5][9] - Examples include the "Martial World AI" text-based game, which utilizes AI for flexible narrative structures, and "Moe Claw Party," which combines AI with companionship gameplay [5][9] Group 3: Technological Infrastructure and Support - Major tech firms are investing in infrastructure to support AI applications across various sectors, with Tencent launching the "Hunyuan-Game" platform for industrial-grade AIGC game content production [6][8] - Lenovo is supporting the "Shulong Cup" competition, providing high-performance hardware to assist developers in deploying large AI models [20][21] - The "Shulong Cup" aims to foster innovation in AI gaming and applications, offering substantial financial support and resources for promising projects [10][24]