最近两年，全国楼市进入一段相对静默的时期。 与之形成对比，几乎每一个豪宅项目都"战绩可查"，被冠以"传奇""珍品""收藏"等修辞的千万级楼盘频出红底捷报。数栋几千万的房子 需要摇号抢购、一天售罄，还在不断涨价，豪宅似乎走出了独立行情，重现了房地产盛况。 2025年上半年，20个核心城市1000万元以上的一手豪宅成交同比增长21%，与此形成对比的是，同期普通新房的成交量仅微增5%。 绝大部分的增长来自上海，去年起，楼市政策的放宽、优质地块的释放，吸引全国各地的富豪们来上海买房，房地产商们也重现上海 滩"斗法"。今年上半年售出的5000万元以上一手豪宅，八成在上海。上亿元一手豪宅全国售出19套，上海就占了15套。 通常而言，一套几千万元的房子，除了是住所，也承载着富豪们资产配置的需求，但房地产调整期里，豪宅市场也在变。当金钱回报不 再确定，有人已经把豪宅当作消费品了，回归居住属性；积累了财富的中产也在朝核心板块置换，却发现豪宅也未必"抗跌"；还有些人 宁愿租大平层持币观望，化身"等等党"。 总之，随着地产商集体卷豪宅，有钱人也不够用了。 文 | 谢韫力 编辑 | 张轻松 运营 | 芋头 黄浦江边，豪宅派对 最近两 ...

记者丨唐韶葵 编辑丨张伟贤 12月12日，市场传言万科上海区域前设计总、产品领域领军人物蔡亮已正式加盟保利发展。 对此，保利发展上海公司相关人士向21世纪经济报道记者证实，蔡亮确实加盟了保利发展上海公司，负 责产品研发相关工作，具体分管业务暂未明确。该名人士指出，这属于公司常规的人才引进动作，不存 在大方向产品革新。 此次人事变动被业内视为2025年上海地产行业"最具含金量跳槽"，打破了保利"内部提拔为主"的传统。 蔡亮携万科系高端产品打造经验而来，有望为保利上海世博天悦等顶豪项目注入新视野。 当前上海顶豪市场竞争白热化。年底内环核心地块集中入市，华润置地、保利发展、中海地产、招商蛇 口等央企巨头持续加码。在此背景下，保利发展以高管团队重构为支点，叠加年末超26亿元货值房源集 中推盘，全力冲刺上海年度销售亚军席位，剑指头部竞争突围。 保利发展补齐上海战力短板 公开信息显示，蔡亮是一名80后，2003年以万科"新动力"身份入局，历经天津、深圳、福建等地项目操 盘历练，2012年调入上海万科后，主导翡翠滨江、七宝万科广场等标杆项目打造，助力上海万科搭建起 TOD、城市更新等四大产品体系，推动区域规模突破千亿。此后 ...

Core Insights - The recent sales success of Vanke's "Gaofuyun Jing" project in Shanghai highlights the robust demand in the luxury real estate market, with a total sales exceeding the entire luxury segment's sales in 2024 within hours of opening [1][5] - The project features a high average price of 21 million yuan per square meter, with a minimum purchase threshold of 7.6 million yuan, indicating strong purchasing power among buyers from the Yangtze River Delta region [1][2] Market Dynamics - The project sold 25 units of large flats priced between 130 million to 170 million yuan, with the highest unit reaching approximately 162 million yuan, showcasing the strong buying capacity of high-end consumers in the region [1][3] - Buyers from the Yangtze River Delta accounted for over 60% of the effective applicants, with local Shanghai buyers making up 34.78%, followed by Zhejiang and Jiangsu [1][2] Project Characteristics - "Gaofuyun Jing" is located in a prime area of Huangpu District, surrounded by major commercial districts, which enhances its appeal due to its scarcity and strategic location [2][3] - The project is part of a larger urban renewal initiative, with a total planned area of 96,000 square meters and an estimated value exceeding 20 billion yuan [4][5] Competitive Landscape - The luxury market in Shanghai has seen strong performance, with over 1,000 transactions of properties priced at 30 million yuan and above in the first half of 2025, indicating a competitive environment [6] - Despite the strong market, Vanke has struggled to maintain a presence among leading luxury developers, making the success of "Gaofuyun Jing" crucial for its market positioning and brand value [6][5]

Group 1 - The core point of the article highlights the strong performance of the Kerry Jinling Huating project, which achieved a subscription rate of 190% and set a new record for new home registration prices in Shanghai at 32.68 million yuan per square meter [1][5][10] - Kerry Properties reported a contract sales amount of 16.186 billion HKD in the first half of the year, a year-on-year increase of 130%, and a reduction in the debt ratio by 3.1 percentage points [1][8][9] - The company aims to reduce its debt ratio to the low 30% range by the end of 2026 through the sales proceeds from the Jinling Huating project and other projects in Hong Kong and mainland China [1][9][10] Group 2 - The high-end residential market in Shanghai is experiencing a surge, with 12 out of 35 upcoming projects having a registration average price exceeding 100,000 yuan per square meter [2][10] - The scarcity of land in core areas of Shanghai is driving demand for high-end properties, with significant sales recorded in various luxury projects [10][12] - The market is expected to maintain a positive outlook due to supportive policies and the concentration of high-end project supply, which is likely to lead to increased transaction volumes [12][13]

Core Viewpoint - The successful launch of "Greentown Chaoming Oriental" in Shanghai, which sold all 120 units in one day for a total of 6.988 billion yuan, highlights the resilience and strength of the luxury real estate market in Shanghai [1][4]. Group 1: Project Overview - "Greentown Chaoming Oriental" is located in the Xuhui Riverside area and is recognized as the "national single-price land king" project [1]. - The project includes units priced from over 40 million yuan to nearly 154 million yuan, with six top-floor duplexes exceeding 100 million yuan [1]. - The land was acquired by Greentown for 4.8 billion yuan, with a floor price of 131,000 yuan per square meter, marking a significant investment in the luxury segment [2][3]. Group 2: Market Context - The project broke the previous record for the highest land price in Shanghai, surpassing the 2016 record set by Ronshine China [2]. - The average selling price for the units is approximately 195,000 yuan per square meter, making it the second-highest new project price in Shanghai [3]. - The luxury market in Shanghai has shown stability, with 32 luxury "daylight" projects (units sold out on the first day) recorded last year, all priced above 100,000 yuan per square meter [4][5]. Group 3: Sales Performance - The rapid sales of "Greentown Chaoming Oriental" reflect a broader trend in the Shanghai luxury market, where high-end properties continue to perform well [4]. - In March, another luxury project, "Kerry Jinling Huating," sold out 158 units within three hours, indicating strong demand in the high-end segment [5]. - In April, 25.7% of the total residential transactions in Shanghai were for high-end properties priced over 10 million yuan, further demonstrating the market's robustness [5].

以下文章来源于金融八卦女频道 ，作者伍豪 有深度、有温度、有态度，在这里读懂财富。 作者：伍豪 来源： 金融八卦女频道（ID：baguanvpindao) 2024年奢侈品市场遭遇寒冬，富人们酷爱的LV也卖不动了。 富人的出门行头从"鲜衣怒马爱马仕"，变成了"休闲穿搭布袋子"，用他们的话来说"不是LV买不起，而是帆布包更有性价比"，炫富风变极简风，来了一 个180度大转弯。 金融八卦女频道 . 上海放松限购， 豪宅日光一天收金 120 亿 00 后买家入场，创国内亿元豪宅新纪录 当下的楼市真的割裂。 这边，楼市寒冬，刚需新房艰难去化，二手房东割肉放血，以价换量。 那边，上海豪宅市场却是暖意浓浓。 最近，上海地标豪宅项目翠湖天地六期开盘， 108 套亿元豪宅正式开盘，高达 21 万元/平方米的销售均价，并没有让富人们望而却步，仅仅几个小时 的时间，108 套豪宅便被抢购一空，共计收金 119.79 亿元，创国内亿元豪宅日光的新纪录。 但一个硬币皆有两面，不再热衷于"炫富"的有钱人，却在另一件事上依然"上头"，高烧不退，那就是买豪宅。 最近，北上广深四个一线城市，富人们疯抢豪宅就如买大白菜。 更让人瞠目结舌的是， ...