智通财经APP获悉，中信建投发布研报称，2025年游戏行业供需两旺驱动行业高景气，明年景气度与利润率或持续上行。随着供给端版号增长 (2025年前10月同增23%)支撑后续流水，腾讯(00700)、网易(09999)、米哈游新游密集，中型厂商创新品类(如SLG+消除、创意棋牌、新兴女性向 等)潜力足渠道议价弱化+AI买量提效，利润率持续上行。此外，从各游戏公司在财报中描述的AI进展看，AI已广泛应用于游戏研发与运营全流 程，有望赋能游戏研发与运营效率提升。 中信建投主要观点如下： 游戏：高景气延续，利润率上行，融合品类持续发力 25年供需两旺驱动行业高景气 今年游戏行业高景气，上半年大盘在千亿规模的基础上，仍实现近20%增长。20年上半年用户宅家时间较长，线上休闲娱乐需求提升，驱动中国 自主研发网络游戏规模同比增长30%至1201亿元。21年上半年虽然有《原神》等爆款游戏贡献增量，但国内游戏用户规模触顶(21年国内游戏用户 增速0.22%)、宅家时间缩短，21年上半年游戏大盘增速放缓至8.30%。此后受限于未成年防沉迷、版号管控等因素，1H22、1H23、1H24大盘规模 均小幅下滑。 1、供给端：单月版号两 ...

Investment Rating - The report maintains a "Positive" investment rating for the gaming industry [7] Core Insights - The Chinese gaming market continues to experience rapid growth, with a market size of 27.351 billion yuan in April 2025, reflecting a year-on-year increase of 21.93% and a month-on-month increase of 2.47% [2][4] - Long-standing products such as "Honor of Kings," "Naruto," and "Honkai: Star Rail" have shown stable growth, contributing to the industry's high growth rate [2] - The overseas performance of self-developed games is impressive, with a 9.62% year-on-year increase in actual sales revenue from overseas markets, amounting to 1.554 billion USD in April 2025 [9] - The new game product cycle for listed gaming companies is underway, with several new titles performing well in May, indicating a positive outlook for the gaming sector [9] - The gaming sector's valuation remains relatively low, with potential for upward elasticity, suggesting continued investment opportunities in the gaming sector [9] Summary by Sections Market Performance - The Chinese gaming market size reached 27.351 billion yuan in April 2025, with mobile gaming accounting for 20.424 billion yuan, showing a year-on-year growth of 28.41% [9] - Key growth drivers include seasonal events and updates for existing games, which have significantly boosted their revenue [9] Overseas Expansion - The overseas market for self-developed games generated 1.554 billion USD in April 2025, with notable contributions from long-term products [9] - "Honkai: Star Rail" and "Kingshot" ranked among the top revenue-generating games in overseas markets [9] New Game Launches - Several new games from listed companies have shown promising performance, with titles like "Staff Sword Legend" and "Supernatural Action Group" gaining traction in the market [9] - Major gaming companies have a rich pipeline of upcoming products, indicating a robust new game cycle [9] Valuation and Investment Opportunities - The gaming sector's valuation is positioned for potential recovery, driven by stable policies and the introduction of new games [9] - Recommended stocks for investment include Giant Network, Kaiying Network, G-bits, Perfect World, and Yaoji Technology [9]