最近，Sensor Tower发布了2025年12月中国手游发行商在全球App Store & Google Play的收入排行TOP30。（下称TOP30，仅统计发行商收入，且不包括中 国地区第三方安卓渠道） 简单来看，本期TOP10基本保持稳定。《燕云十六声》凭借硬核实力席卷全球市场，带动网易本期手游收入环比上涨16%，稳居榜单第4名。 叠纸在《恋与深空》亮眼表现下，本期收入激增90%，冲上收入榜第7名；游卡网络则凭借《三国杀》移动版"年终福利季"版本的推动，本期收入大涨 65%，成功重返收入榜第29名。 榜单之外，入围全球收入TOP100的中国手游发行商还包括BeHeFun Games、巨人网络和心动网络共33家厂商，合计吸金19.5亿美元，占本期全球TOP100 手游发行商收入34.6%。 此外，Sensor Tower还公布了12月中国App Store手游收入排行TOP20（下称TOP20）。腾讯《王者荣耀》《金铲铲之战》《三角洲行动》以及《和平精 英》包揽本期TOP4；《恋与深空》跃居榜单TOP6；《燕云十六声》首次冲上TOP10。 01 腾讯产品矩阵多点爆发，《无尽冬日》累计收入破280亿 虽 ...

去年一年的A股市场，几乎聚焦于贵金属、AI、算力相关概念。 然而在此之中，却有一个相对少被关注的消费板块悄然崛起，2025年板块整体上涨超60%。 那就是，游戏板块。 一方面，在经历了过去几年的行业低迷之后，2025年以来相关政策逐渐放宽，社会态度也逐渐改善。 2025年4月，国家连续提出三项举措支持游戏发展。 先是国家新闻出版署等印发的《网络出版科技创新引领计划》对网络出版公司，落实税费支持政策，支持网络出版公司（包含游戏公司）IPO、并购、再 融资等。 在A股游戏上市公司中，整个2025年，冰川网络、迅游科技、吉比特股价均在年内翻倍，世纪华通、巨人网络更是暴涨近300%。 在整体热度攀升之下，迎来政策和市场双重利好的游戏板块，或将迎来彻底的反转。 01 近一年来，游戏行业最大的利好莫过于版号的复苏。 25年12月底，国家新闻出版署发布了新一批国产网络游戏版号。 加上这次发布的版号，2025年，全年获批游戏数量已经累计达到1771款，相比2024年的1416款增长25.07%，还创下2018年游戏版号新规实施以来的历史 新高。 去年版号的历史新高，并非单一的放量，而是由多种因素共同造成。 后续，《求是》杂志 ...

Core Viewpoint - The gaming sector in the A-share market has seen a significant rise, with an overall increase of over 60% in 2025, driven by favorable policies and market conditions [1] Group 1: Market Recovery and Growth - The number of approved domestic online games reached a historical high of 1,771 in 2025, a 25.07% increase from 1,416 in 2024 [2] - The recovery in game approvals is attributed to a combination of factors, including improved policies and social attitudes towards the gaming industry [4][5] - In April 2025, the government introduced three measures to support the gaming industry, including tax incentives and support for IPOs and mergers [6] - The approval process for game licenses has been optimized, reducing the time to under a year, with some approvals taking as little as three months [8] - Negative impacts from past regulations, such as restrictions on minors and license suspensions, are gradually dissipating [9] Group 2: Industry Investment and Revenue - Leading gaming companies have significantly increased their R&D expenditures, with Century Huatong, Giant Network, and G-bits spending 760 million, 340 million, and 280 million yuan respectively, all showing over 45% growth year-on-year [11] - The actual sales revenue of the domestic gaming market reached 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [13] - The user base grew by 1.35% to 683 million, marking a historical peak [16] - The gaming industry is experiencing a surge in user engagement and spending, with the overall revenue growth for the industry’s stocks showing increases of 22%, 22%, and 29% in the first three quarters of the year [23] Group 3: Evolving Game Genres and Trends - The gaming industry is witnessing a rapid evolution in game genres, with a notable rise in party games and FPS titles since 2022 [30][32] - The success of games like "Genshin Impact" has set a precedent for future game releases, indicating a trend towards innovative and hybrid game types [35] - WeChat mini-games have emerged as a significant growth area, with market revenue reaching 53.54 billion yuan in 2025, a 34.39% increase [39] - The monthly active users of WeChat mini-games reached 500 million, with daily online time increasing by 10% [40] Group 4: Future Outlook and Competitive Landscape - The gaming market is expected to continue expanding, driven by the rise of high-quality mobile games and the integration of AI in game development and operations [46][47] - Despite the positive outlook, competition within the gaming industry is intensifying, prompting companies to pursue mergers and global market expansion [50][51] - The most promising companies are those that can innovate gameplay and develop platform-based gaming experiences, which may lead to growth and valuation increases [55] - The darkest times for the gaming industry appear to be over, signaling a potential turning point for sustained growth [56]

Market Overview - The Hong Kong stock market experienced fluctuations, with the Hang Seng Index closing at 23,831 points, down 145 points or 0.61% [1] - The market turnover decreased to 82.799 billion HKD, with net inflows of 484 million HKD recorded in the Hong Kong Stock Connect [1] - On the previous trading day, the Hang Seng Index rose by 1.38% to 26,710.45 points, driven by gains in technology stocks and financial sectors [1] Key Industry Insights - The report emphasizes the importance of "technological self-reliance" as a core theme for future developments in the Hong Kong stock market, suggesting active investment in technology sectors such as semiconductors and robotics [3] - The report highlights the potential for growth in sectors supported by domestic consumption policies, particularly in sports apparel and non-essential services [3] - It also points out the attractiveness of state-owned enterprises with low valuations and high dividends, as well as upstream non-ferrous metals benefiting from anticipated interest rate cuts by the Federal Reserve in 2026 [3] Company Performance - Tencent has been identified as a leading player in the global mobile game publishing market, achieving significant revenue growth and maintaining its position as the top publisher [9] - The report notes that Tencent's flagship product, "Honor of Kings," continues to lead the iOS mobile game sales chart in China, with annual revenue exceeding 2 billion USD [9] - The report suggests that companies involved in AI development and applications, particularly those with a gaming focus, should be closely monitored for investment opportunities [9]

智通财经APP获悉，Sensor Tower商店情报平台显示，2025年12月共33个中国厂商入围全球手游发行商 收入榜TOP100，合计吸金19.5亿美元，占本期全球TOP100手游发行商收入34.6%。 腾讯(00700)强势卫冕2025年12月全球手游发行商收入冠军，旗下王牌产品矩阵多点爆发，营收势能持 续拉满。国民级MOBA标杆《王者荣耀》持续领跑中国iOS手游畅销榜，2025年全年收入（不含中国地 区第三方安卓渠道）超过20亿美元。弈棋手游《金铲铲之战》再掀热潮，12月全新"英雄联盟传奇"赛季 和"不朽传奇召唤"活动点燃玩家热情，本期收入劲增50%；爆款FPS《三角洲行动》成为最强增长引 擎，2025年收入同比暴涨29倍，累计收入突破5亿美元。 凭借《Whiteout Survival》的稳定市场表现，叠加《Tasty Travels: Merge Game》的品类互补效应与突出 增长势头，点点互动成功稳居全球手游发行商收入榜亚军席位。Sensor Tower 数据显示，截至2025年12 月《Whiteout Survival》全球累计收入突破40亿美元，凸显长线运营价值；而《Tasty Trav ...

格隆汇1月6日｜Sensor Tower商店情报平台显示，2025年12月共33个中国厂商入围全球手游发行商收入 榜TOP100，合计吸金19.5亿美元，占本期全球TOP100手游发行商收入34.6%。腾讯强势卫冕2025年12 月全球手游发行商收入冠军，旗下王牌产品矩阵多点爆发，营收势能持续拉满。国民级MOBA标杆《王 者荣耀》持续领跑中国iOS手游畅销榜，2025年全年收入(不含中国地区第三方安卓渠道)超过20亿美 元。弈棋手游《金铲铲之战》再掀热潮，12月全新"英雄联盟传奇"赛季和"不朽传奇召唤"活动点燃玩家 热情，本期收入劲增50%；爆款FPS《三角洲行动》成为最强增长引擎，2025年收入同比暴涨29倍，累 计收入突破5亿美元。 ...

格隆汇1月6日｜Sensor Tower商店情报平台显示，2025年12月共33个中国厂商入围全球手游发行商收入 榜TOP100，合计吸金19.5亿美元，占本期全球TOP100手游发行商收入34.6%。腾讯强势卫冕2025年12 月全球手游发行商收入冠军，旗下王牌产品矩阵多点爆发，营收势能持续拉满。国民级MOBA标杆《王 者荣耀》持续领跑中国iOS手游畅销榜，2025年全年收入（不含中国地区第三方安卓渠道）超过20亿美 元。弈棋手游《金铲铲之战》再掀热潮，12月全新"英雄联盟传奇"赛季和"不朽传奇召唤"活动点燃玩家 热情，本期收入劲增50%；爆款FPS《三角洲行动》成为最强增长引擎，2025年收入同比暴涨29倍，累 计收入突破5亿美元。 ...

2025.12.30 本文字数：3958，阅读时长大约6分钟 作者 |第一财经刘晓洁 2025年的中国游戏行业，是"回暖"与"内卷"并存的复杂图景。 市场收入突破3500亿元、用户规模超过6.8亿、版号数量创七年新高、游戏股估值持续修复……种种数据显示，这是游戏行业持续回暖的一年。然而，具 体到企业，在行业大盘触顶的存量竞争格局下，内卷仍是常态，耗资过亿的项目也很难成功了，游戏行业"挣钱越来越难"。 市场分化还在加剧，游戏产业分析师张书乐认为，强者越强是包括游戏产业在内的互联网科技领域的大势所趋，游戏行业的"二八定律"甚至在变成"一九 定律"。不过，单机和AI原生游戏正在成为中小团队突围的新机会。 谈及游戏行业这一年的关键词，渶策资本创始合伙人胡斌提到"转型"，产业正在从中国制作向中国创造，从数值驱动到创意驱动，从好卖到好玩。张书乐 判断，在游戏质量提升、游戏出海路径拓宽，以及各地密集出台激励政策的大背景下，中国游戏产业正在开启新一轮"黄金十年"的增长周期。 成功越来越难了 在高基数背景下，2025年国内游戏市场收入与用户规模再度刷新历史。 根据《2025年中国游戏产业报告》，今年国内游戏市场收入约3508亿 ...

近日，围绕腾讯手游《金铲铲之战》（下称《金铲铲》）新赛季核心活动"不朽传奇召唤"的重大规则失误，一场关于虚拟资产价值与运营责任的讨论 正在玩家社群中持续发酵。 事件起源于12月12日，《金铲铲》上线新活动"不朽传奇召唤"，奖池内容包括全新神话级、至臻级小小英雄等顶级道具。按照以往规则，玩家抽取一 个至臻等级道具的保底成本通常为几千元，而抽齐全套至臻等级皮肤的成本高达10万元。 然而，活动上线后，一个关键的活动规则设计失误被迅速发现并传播：玩家可通过特定充值方式配合连续抽取操作触发异常高爆率。换言之，玩家只 需先抽完奖池中所有普通道具，剩余奖池便全是原价数千元的高价值道具；这时仅需以60元/抽进行十连抽，就可100%获得一件顶级道具。按此机制计 算，原本价值约10万元的全套皮肤，部分玩家最终仅需约6000元就可"轻松拿下"。 尽管官方在接到反馈后，以"技术问题"为由迅速下架活动，但已有471个账号利用此规则漏洞，解锁了远超设计预期的珍贵道具。事后，《金铲铲》 运营团队发布紧急公告致歉，将事件定性为"活动规则设计失误"，并公布处理方案：向所有在活动下架前参与的玩家补偿一个价值约百元的"英雄级小小 英雄宝箱"，同时 ...

Core Viewpoint - The gaming industry is expected to experience robust growth driven by strong supply and demand dynamics, with profitability likely to continue rising in 2025 due to an increase in game approvals and innovative new titles from major companies like Tencent and NetEase [1][3]. Supply Side - The number of game approvals has significantly increased, with a 24% year-on-year growth in the total number of licenses issued from January to October this year, reaching 1,441, including 1,354 domestic licenses, which is a 26% increase [3][6]. - The approval process for game licenses has become more efficient, with the fastest approvals now taking less than three months, allowing companies to better plan their game launches [3][6]. - Policy support for the gaming industry has been strengthening, with national and local governments implementing measures to promote cultural exports and simplify approval processes [7][8]. Demand Side - The gaming sector is adept at capturing user time across various formats, from quick mobile games to immersive PC and console experiences, catering to diverse entertainment needs [9][10]. - The share of time allocated to gaming is expected to increase, with a projected rise in gaming hours in the first half of the year, driven by both established and new titles performing well [11][14]. Industry Trends - The gaming industry is witnessing a trend of increasing profitability, with revenue growth rates for major gaming companies reaching new highs, and net profit growth significantly outpacing revenue growth [18][20]. - Companies are focusing on high-quality projects and have established clearer competitive advantages, leading to higher project success rates [20]. - The integration of AI in game development and operations is enhancing efficiency, with AI being used for generating art assets and optimizing various processes [32]. Marketing and Distribution - Traditional user acquisition methods are declining, with a shift towards content-driven marketing strategies through social media and community platforms, which are proving to be more effective [23][25]. - The legal landscape is evolving, allowing developers to bypass traditional distribution channels, which could significantly enhance profit margins by reducing revenue sharing with platforms [30][31].