Core Insights - The report from Galaxy Securities indicates a stable growth trend in travel data during the National Day holiday, while highlighting a shift in consumption patterns among young consumers [1] Group 1: Travel and Consumption Trends - According to the Ministry of Transport, the total number of cross-regional movements during the first six days of the holiday (October 1-6) reached 1.83 billion, representing a year-on-year increase of 5.0% [1] - Despite a steady increase in holiday travel data over recent years, there is a notable change in consumption attitudes, with traditional dining and tourism spending decreasing, leading to the rise of lower-cost "county tourism" [1] - Young consumers are increasingly spending on concerts, self-driving tours, outdoor sports, and Vlog-related expenses, while opting for comfortable electric vehicle camping experiences [1] Group 2: Entertainment and Rental Economy - The holiday performance market was robust, with incomplete statistics from Lighthouse indicating that the box office for the domestic performance market during the first six days grew by 130% year-on-year, with music-related box office increasing by 125% [1] - The rental economy continues to thrive, with many post-00s young people renting sports cameras, drones, and telephoto lenses during their travels [1] Group 3: Pet Services - Pet-related services have also seen significant growth, with pet boarding and home feeding services being in high demand during the holiday [1] - Some young consumers are choosing to travel with their pets, leading to an increase in pet-friendly consumption scenarios at various tourist attractions, including a noticeable rise in pet-friendly restaurants and hotels [1]

Core Insights - The traditional pet boarding model is being challenged as pet owners increasingly view their pets as family members, leading to a demand for higher-quality pet care services [1][3][4] - The rise of on-demand pet care services, such as home feeding and pet-friendly travel options, reflects a shift in consumer preferences towards personalized and quality services [1][5][8] Pet Care Services - Many pet owners are opting for home feeding services instead of traditional boarding due to concerns about the quality of care and the environment in boarding facilities [3][4] - The market for home pet care services is growing, with platforms like Aiwopai and Cat Alley offering various packages during peak seasons like National Day [5][7] - The pricing for home feeding services varies, with costs ranging from 40 to 100 yuan per visit depending on the service and location [5] Pet-Friendly Trends - The concept of "pet-friendly" is becoming a new consumer trend, with more businesses catering to pet owners by allowing pets in their establishments [8][9] - Pet-friendly hotels are increasingly popular, with a nearly 20% year-on-year increase in the number of such hotels listed on major booking platforms [8][9] - Travel agencies are also creating pet-friendly travel packages, allowing pet owners to travel with their pets while ensuring their care and safety [11] Market Growth and Dynamics - The Chinese pet industry is experiencing rapid growth, with the number of pet-related businesses increasing from 380,000 in 2019 to nearly 4 million in 2025 [14] - The market for pet products and services is projected to exceed 400 billion yuan by 2027, with pet food accounting for over 40% of the market share [14] - The demand for quality and personalized pet care is driving innovation and competition within the industry, leading to a diversification of services offered [14][17] Challenges and Issues - The pet care industry faces challenges such as product standardization, quality control, and consumer trust due to issues like misleading marketing and inconsistent product quality [17][19] - There is a growing need for regulatory frameworks and quality standards to address these challenges and rebuild consumer confidence in pet products and services [19]