格隆汇2月8日丨春节临近，不少市民开启外出之旅，家中宠物的安置也被提上日程。各地宠物寄养、上 门喂养服务已进入预订高峰，订单量持续走高。据了解，随着宠物寄养、上门喂养需求的激增，在青 岛，春节期间相关服务价格较平日有所调整，不同商家的定价标准与涨幅各有不同，但整体仍在多数宠 物主人的接受范围内。 ...

社交平台关于"上门喂养"的帖子 "市场有明显的需求，受经济环境和媒体宣传影响，上门喂养成了热门副业，想入行的人越来越多。"在深圳从事上门喂猫行业已经进入第三年的小高（化 名），对此感受尤为深刻。她告诉记者，2024年春节时，彼时仍有本职工作的她发现，身边的上门喂养市场大多还停留在兼职层面，服务定价、行业标准 不一。于是她结合留学期间参与流浪猫救助、在宠物医院从事照料工作积累的经验，想要将成熟的宠物服务理念引入本地市场，便从兼职喂猫做起，正式 踏入了这一行业。 小高告诉记者，如今市面上不少博主都会分享上门喂养的日常，但内容大多零散碎片化，缺乏从获客、服务到风险控制的完整流程，新手很难从中获取有 价值的经验。凭借在多家主流喂宠平台学习专业培训的积累，再加上上千次上门喂养的实战经验，小高顺势推出了系统化的上门喂养教学课程。 选择推出收费课程而非免费分享，小高有自己的考量。"上门喂宠看似低成本入行，实则是高风险服务，涉及客户的家庭财产安全、宠物的生命健康，还 有彼此之间的信任问题。"她认为，如果学习者连为专业知识付费的意愿都没有，很难相信他们未来会重视服务品质，会对客户和宠物承担起应有的责 任。在她看来，收费不仅是对 ...

Core Insights - The report from Galaxy Securities indicates a stable growth trend in travel data during the National Day holiday, while highlighting a shift in consumption patterns among young consumers [1] Group 1: Travel and Consumption Trends - According to the Ministry of Transport, the total number of cross-regional movements during the first six days of the holiday (October 1-6) reached 1.83 billion, representing a year-on-year increase of 5.0% [1] - Despite a steady increase in holiday travel data over recent years, there is a notable change in consumption attitudes, with traditional dining and tourism spending decreasing, leading to the rise of lower-cost "county tourism" [1] - Young consumers are increasingly spending on concerts, self-driving tours, outdoor sports, and Vlog-related expenses, while opting for comfortable electric vehicle camping experiences [1] Group 2: Entertainment and Rental Economy - The holiday performance market was robust, with incomplete statistics from Lighthouse indicating that the box office for the domestic performance market during the first six days grew by 130% year-on-year, with music-related box office increasing by 125% [1] - The rental economy continues to thrive, with many post-00s young people renting sports cameras, drones, and telephoto lenses during their travels [1] Group 3: Pet Services - Pet-related services have also seen significant growth, with pet boarding and home feeding services being in high demand during the holiday [1] - Some young consumers are choosing to travel with their pets, leading to an increase in pet-friendly consumption scenarios at various tourist attractions, including a noticeable rise in pet-friendly restaurants and hotels [1]

Core Insights - The traditional pet boarding model is being challenged as pet owners increasingly view their pets as family members, leading to a demand for higher-quality pet care services [1][3][4] - The rise of on-demand pet care services, such as home feeding and pet-friendly travel options, reflects a shift in consumer preferences towards personalized and quality services [1][5][8] Pet Care Services - Many pet owners are opting for home feeding services instead of traditional boarding due to concerns about the quality of care and the environment in boarding facilities [3][4] - The market for home pet care services is growing, with platforms like Aiwopai and Cat Alley offering various packages during peak seasons like National Day [5][7] - The pricing for home feeding services varies, with costs ranging from 40 to 100 yuan per visit depending on the service and location [5] Pet-Friendly Trends - The concept of "pet-friendly" is becoming a new consumer trend, with more businesses catering to pet owners by allowing pets in their establishments [8][9] - Pet-friendly hotels are increasingly popular, with a nearly 20% year-on-year increase in the number of such hotels listed on major booking platforms [8][9] - Travel agencies are also creating pet-friendly travel packages, allowing pet owners to travel with their pets while ensuring their care and safety [11] Market Growth and Dynamics - The Chinese pet industry is experiencing rapid growth, with the number of pet-related businesses increasing from 380,000 in 2019 to nearly 4 million in 2025 [14] - The market for pet products and services is projected to exceed 400 billion yuan by 2027, with pet food accounting for over 40% of the market share [14] - The demand for quality and personalized pet care is driving innovation and competition within the industry, leading to a diversification of services offered [14][17] Challenges and Issues - The pet care industry faces challenges such as product standardization, quality control, and consumer trust due to issues like misleading marketing and inconsistent product quality [17][19] - There is a growing need for regulatory frameworks and quality standards to address these challenges and rebuild consumer confidence in pet products and services [19]