首免零售板块增长，OTA 佣金战有利于酒 店利润率提升 核心观点 盈利预测与投资建议 ⚫ 2025 年公司处于结构优化与收入承压的过渡期，我们下调了 RevPAR 修复节奏等关 键假设，同时维持中长期品牌升级趋势判断不变。预计公司 25–27 年 EPS 分别为 0.76/0.96/1.06 元（前次预测 25/26 年 EPS 为 0.92/1.05 元）。考虑公司直营与加盟 协同布局优化、标准化店铺盈利能力提升趋势明确，参考可比公司估值水平，给予 公司 2025 年 22 倍 PE，对应目标价 16.72 元，维持"买入"评级。 风险提示 居民消费力不及预期；行业竞争加剧风险；渠道拓展不及预期风险。 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 7,793 | 7,751 | 7,952 | 8,417 | 8,750 | | 同比增长 (%) | 53.1% | -0.5% | 2.6% | 5.8% | 4.0% | | 营业利润(百万元) ...

离境退税和市内店纷纷落地，2Q25 销售有 望筑底回暖 核心观点 ⚫ 盈利预测与投资建议 ⚫ 我们预测公司 2025–2027 年 EPS 分别为 2.24/2.60/3.10 元（原 2025/2026 年预测 值为 4.23/4.87 元）。由于离岛免税销售恢复节奏偏慢、客流复苏不及预期，我们下 调了收入增速预期，同时调整了毛利率假设并上调了费用率假设。我们采用 DCF 绝 对估值法，给予公司目标价 67.24 元，维持"买入"评级。 风险提示 1）政策落地不及预期风险；2）国际航线恢复节奏放缓；3）市内免税店盈利周期拉 长；4）客单价提升可持续性不足；5）费用管控不达预期影响利润修复节奏。 公司主要财务信息 | | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 67,540 | 56,474 | 61,865 | 67,993 | 74,120 | | 同比增长 (%) | 24.1% | -16.4% | 9.5% | 9.9% | 9.0% | | 营业利润(百万 ...

Employment Data - In June, the U.S. added 147,000 non-farm jobs, exceeding expectations of 106,000, with the previous month's value revised from 139,000 to 144,000[3] - The unemployment rate fell to 4.12%, better than the expected 4.3% and down from the previous 4.24%[3] - The labor force participation rate was 62.28%, slightly below the expected 62.4%[3] Wage Growth - Hourly wages increased by 0.22% month-on-month, lower than the expected 0.3%[3] - Year-on-year wage growth was 3.71%, close to the expected 3.8%[3] Market Reactions - The strong employment data led to a significant reduction in July rate cut expectations, with a 73.2% probability of a September rate cut now anticipated[5] - The 10-year U.S. Treasury yield rose by 6.89 basis points to 4.346% due to improved economic data and reduced rate cut expectations[4] Legislative Impact - The "One Big Beautiful Bill" (OBBB) was signed into law, increasing the debt ceiling by $5 trillion to $41 trillion, which is expected to add $4.1 trillion to the total deficit over the next decade[5] - The market had anticipated the implications of OBBB, suggesting a "buy the rumor, sell the news" scenario[5] Economic Outlook - The ISM Services PMI rose to 50.8, indicating expansion, while the Manufacturing PMI recorded 49, slightly above expectations[4] - The Atlanta Fed's GDPNow model predicts a 2.6% growth for Q2 2025, while the New York Fed's Nowcast model estimates 1.56% growth for the same period[4]

Group 1 - The core conclusion of the report indicates that the recent investment style is characterized by three main features: new, small, and fast. The strongest industry trends since September last year are AI and new consumption, which align with new industrial logic [2][6][7] - The first feature, "new," highlights that the strongest industries during 2013-2015 were TMT (Technology, Media, and Telecommunications) driven by the growth of mobile internet, similar to the current AI trend. New consumption sectors such as dining, tourism, light industry, and textiles outperformed traditional sectors like food and home appliances [3][6][7] - The second feature, "small," notes that small-cap stocks are currently active, especially during market fluctuations, mirroring the performance of small-cap stocks during 2013-2015 [11][15] - The third feature, "fast," refers to the rapid rotation of market trends, with AI and robotics showing strong excess returns in Q4 of last year and Q1 of this year, but weaker performance recently. This mirrors the volatility seen in TMT during 2013-2015 [12][15] Group 2 - The report identifies the underlying reasons for the current investment style as a weak economy with a strong market, a decline in old funds (active public funds), and a rise in new funds (financing balance, speculative quantitative funds). Additionally, continuous policy support is noted, with a slow IPO pace [15][19] - The report suggests that despite a weak economic backdrop, there are structural opportunities in the stock market, similar to the conditions observed during 2013-2015 when economic growth was also weak [15][19] - The report anticipates that the market may experience a slight pullback from late May to July, with pressures including slow economic recovery and reduced trading enthusiasm among retail investors. However, a return to a bullish market is possible in Q3 if any of the factors related to earnings, policy, or retail funds turn optimistic [21][23]

Investment Rating - The report maintains a rating of "Accumulate" for the company [7] Core Views - The company is undergoing brand upgrades focusing on global expansion, while new business models are still to be validated [2] - The company experienced a revenue decline in 2024, with total revenue of 4.921 billion yuan, down 4.7% year-on-year, and a net loss of 917 million yuan, a significant shift from profit to loss [10] - The company is actively restructuring its store operations and exploring new store formats, including promoting a franchise model and expanding into international markets [10] Financial Forecast and Investment Recommendations - The earnings per share (EPS) forecast for 2025-2027 is projected at -0.15, -0.12, and 0.00 yuan respectively, with a downward adjustment in revenue and gross margin due to weak downstream demand [4] - The target price for the company is set at 1.33 HKD, based on a discounted cash flow (DCF) valuation method [4] - The company’s revenue is expected to recover gradually, with projected revenues of 5.067 billion yuan in 2025, 5.333 billion yuan in 2026, and 5.838 billion yuan in 2027, reflecting growth rates of 3.0%, 5.3%, and 9.5% respectively [6][10] Key Financial Information - In 2024, the company reported a gross margin of 63.2%, down 3.9 percentage points year-on-year, and a net margin of -18.8% [6][10] - The number of direct stores decreased by 121 to 1,453, while franchise stores increased by 264 to 345, indicating a shift towards a franchise model [10] - The company’s total assets are projected to be 6.201 billion yuan in 2025, with total liabilities of 2.568 billion yuan [13]

证券研究报告 | 行业点评报告 2025 年 05 月 06 日 推荐（维持） 饿了么宣布百亿补贴，五一假期跨区域人员流动量平稳增长 商贸社服行业周报 消费品/商业 本周餐饮旅游板块指数下降 1.74%，表现弱于沪深 300 指数(下跌 0.43%)和创 业板指数(上涨 0.04%)；商贸零售板块指数本周下跌 1.85%，表现弱于沪深 300 指数、创业板指数。 | % | 1m | 6m | 12m | | --- | --- | --- | --- | | 绝对表现 | -0.4 | 34.6 | 25.6 | | 相对表现 | -1.1 | 28.9 | 14.4 | 本周子板块相关观点：1）电商：行业竞争格局好于预期，龙头电商公司估值低 位，推荐阿里巴巴、京东集团、拼多多、唯品会。2）OTA：携程出境游&海外 业务延续高增长，关注出境游修复进程及海外市场拓展情况，推荐携程集团。3） 本地生活：外卖及到店空间与壁垒仍具，盈利弹性凸显，重点推荐美团。4）共 享出行：龙头份额企稳、盈利增长潜力大，推荐滴滴出行。 抖音本地生活 0 佣金招商优质商家。4 月 29 日，抖音生活服务针对优质零售 商家，推出五项扶 ...

Market Overview - A-shares experienced a downward trend with all three major indices declining, where the Shanghai Composite Index fell by 0.33% to 3284.17, the Shenzhen Component Index decreased by 0.39% to 9878.43, and the ChiNext Index dropped by 0.53% to 1936.87 [1] - Hong Kong's Hang Seng Index decreased by 0.2% to 21936.79, while the Hang Seng Tech Index saw a slight increase of 0.16% to 4990.78 [2][3] Sector Performance - The consumer sector in A-shares faced a significant pullback, with food and tourism stocks leading the decline. Notable declines included Youyou Foods and Guoguang Chain, which hit the daily limit down, and other stocks like Beiyinmei and Wanmei Biological dropping over 5% [5][7] - The real estate sector in A-shares also saw substantial losses, with Tianbao Infrastructure and Yuhua Development hitting the daily limit down, and several other stocks declining over 5% [7][8] Bond Market - The bond market showed strength, with the 30-year main contract rising by 0.1%, the 10-year contract increasing by 0.09%, while the 5-year contract fell by 0.02% [3][4]

点击小程序查看报告原文 提振内需的必要性与政策实施的有效性正在提升 外部冲击之下，"扩内需"必要性进一步提升。 美国近期实施的关税政策力度远超预期，扰动全球贸易秩序，加剧全球经济放缓风险。中美贸易摩擦动态 演绎，截至4月16日，中国出口美国的个别商品累计各种名目的关税已达到245%[1]。在此背景下，我国政府迅速采取针对性措施，包括对等关税、出口管 制、反倾销调查、WTO诉讼等[2]，维护多边贸易。与此同时，在外部尤其贸易前景尚不明朗的背景下，更为积极地实施内需刺激政策必要性提升，以国 内增长确定性应对外部环境的不确定性。 当前时点"扩内需"的效果或优于以往。第一，从政策空间来看， 近期公布的物价数据显示，CPI同比2月起再次进入负增长区间，PPI同比持续低位运行， 通胀低位为货币宽松和财政刺激提供了更大操作空间。 第二，从政策目标来看， 扩大内需是去年底经济工作会议以及两会明确的首要任务[3]。特别地， 2024年地方政府债务置换计划落地后，地方偿债压力缓解，为新增投资及民生支出释放财政空间，地方政府配合中央逆周期调控的能力和意愿增强。 第 三，私人部门信心逐步企稳。 3月统计局公布的商品房销售面积、销售金 ...

证券研究报告 | 行业点评报告 2025 年 03 月 17 日 阿里推出AI旗舰应用新夸克,商务部将推出120余项餐饮促消费活动 本周餐饮旅游板块指数上涨 2.53%，表现强于沪深 300 指数(上涨 1.59%)和创 业板指数(上涨 0.97%)；商贸零售板块指数本周上涨 3.05%，表现强于沪深 300 指数和创业板指数。 本周子板块相关观点：1）电商：行业竞争格局好于预期，龙头电商公司估值低 位，推荐阿里巴巴、京东集团、拼多多、唯品会。2）OTA：携程出境游&海外 业务延续高增长，关注出境游修复进程及海外市场拓展情况，推荐携程集团。3） 本地生活：外卖及到店空间与壁垒仍具，盈利弹性凸显，重点推荐美团。4）共 享出行：龙头份额企稳、盈利增长潜力大，推荐滴滴出行。 风险提示：宏观经济风险；行业竞争加剧；旅游行业系统性风险。 推荐（维持） 行业规模 | | 占比% | | | --- | --- | --- | | 股票家数（只） | 132 | 2.6 | | 总市值（十亿元） | 1121.3 | 1.4 | | 流通市值（十亿元） | 1020.5 | 1.4 | 行业指数 | % | 1m | 6m ...

Investment Rating - The report maintains a "Recommended" investment rating for the industry [2] Core Views - Domestic demand remains a crucial driver for economic growth, with a positive outlook on leading consumer companies and a focus on AI+ consumption investment opportunities [2] - The Chinese government is expected to have more room for fiscal and monetary policy adjustments, which will further support domestic demand as a key growth driver [2] - As the economy gradually recovers and market expectations for stable growth policies increase, discretionary consumption is anticipated to see improvements in performance and valuation [2] Summary by Sections Industry Performance - The social service index fell by 2.82% from February 24 to February 28, 2025, ranking 25th among 31 industry indices [5] - The retail index increased by 1.55% during the same period, ranking 13th, with a cumulative increase of 8.15% since the beginning of 2024 [5] - The beauty care index rose by 1.67%, ranking 12th, but has seen a cumulative decline of 11.66% since the start of 2024 [5] Sub-Industry Dynamics Restaurant and Tourism - Greenland Group aims to achieve over 10 billion yuan in tourism revenue within five years [13] - Tongcheng Travel integrates AI technology to enhance user experience in travel solutions [13] Retail - The duty-free sector shows strong growth, with a significant increase in visitor numbers during the Spring Festival [16] - Major retail players like Yonghui Supermarket are expanding their presence through strategic partnerships [17] Beauty and Personal Care - The rise of private label brands is notable, with significant sales achievements in the cosmetics sector [19] - New product launches and technological advancements are driving growth in the beauty industry [20] Company Updates - Key companies in the social service sector, such as Kerui International, reported a revenue increase of 20.60% for 2024 [23] - Beijing Renli announced a strategic transfer of its subsidiary, reflecting ongoing adjustments in corporate structure [25] - Focus on digital transformation is evident in companies like Lianhua Supermarket, which raised funds for business ecosystem upgrades [18]