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消费新观察|在上海,看见入境消费升级的“世界窗口”
Yang Guang Wang· 2025-10-05 07:17
Core Insights - Shanghai is transforming into a global consumption hub for international tourists, moving beyond being just a sightseeing destination to a vibrant marketplace showcasing China's consumption upgrade [2][11] - The city is experiencing a surge in inbound tourism, with a projected 670.59 million inbound visitors in 2024, marking an 84% year-on-year increase [8] - The local government is actively promoting service upgrades and policy enhancements to attract and retain international consumers [9][11] Fashion Consumption - A local designer brand in Shanghai has seen a 20% increase in sales from January to August, with nearly 25% of sales coming from international tourists [2][3] - International luxury brands are also witnessing high levels of foreign consumer engagement, with tourists from Qatar and Australia purchasing high-end goods [3] Diverse Consumer Preferences - Tourists are showing interest in both traditional Chinese products, such as tea and silk, and modern tech products, indicating a broad range of consumer preferences [4][6] - The shopping experience in Shanghai is evolving to cater to everyday needs, with tourists expressing satisfaction with the variety and quality of products available [8] Policy and Service Enhancements - Shanghai's inbound tourism is bolstered by expanding visa-free policies, which have significantly increased tourist numbers [8] - The city has optimized its tax refund policies, with a reported 83.8% increase in tax refund sales, enhancing the shopping experience for international visitors [9]