消费是拉动经济增长的主引擎，是畅通国内大循环的关键环节。作为国有大行，交通银行深入贯彻落实 党中央、国务院决策部署，交通银行信用卡中心以"提振消费"为抓手，多措并举开展一系列丰富多彩的 促消费、惠民生活动。 服务下沉，织就"百县万店"惠民网 中国人民银行等六部门联合印发的《关于金融支持提振和扩大消费的指导意见》强调，要聚焦消费重点 领域加大金融支持，结合消费场景和特点创新金融产品，持续推动消费领域金融服务提质增效。 交通银行信用卡积极响应政策号召，推出"百县万店惠民生"活动。依托交通银行全国范围内多家分行的 服务网络，精准锚定县域市场，打通金融服务"最后一公里"。 "百县万店惠民生"活动覆盖近百个县、上万家商户，形成广泛的惠民服务网络。活动精准聚焦县域居民 消费金融需求，有效延伸了信用卡在乡村普惠金融服务中的触达半径，让优质的金融服务和产品惠及更 多群众，为推进乡村全面振兴贡献力量。 在激活改善型消费层面，交通银行信用卡针对家电数码、家居家装、汽车消费等品质升级需求，横向整 合政府补贴、分期免息、支付立减等政策工具包，纵向发挥信用卡产品的场景适配优势，充分释放县域 消费升级潜力。 在培育新型消费层面，交通银行 ...

Core Viewpoint - The Bank of Communications reported a stable and positive operational performance for the third quarter of 2025, with total assets reaching 15.50 trillion yuan, a year-on-year increase of 4.02% [1] Group 1: Financial Performance - The bank achieved a net operating income of 200.06 billion yuan in the first three quarters, representing a year-on-year growth of 1.86%, with net interest income and net fee and commission income increasing by 1.46% and 0.15% respectively [2] - The net profit attributable to shareholders reached 69.99 billion yuan, up 1.90% year-on-year, with growth rates for net revenue and net profit improving by 1.14 and 0.29 percentage points compared to the first half of the year [2] Group 2: Support for the Real Economy - The bank focused on enhancing financial services for the real economy, with customer loan balances reaching 9.07 trillion yuan, a growth of 6.04% year-on-year, adding 31.2 billion yuan compared to the previous year [3] - Significant growth was noted in various sectors, including a 6.72% increase in green loan balances and a 41.75% increase in loans for the pension industry [3] Group 3: Digital Transformation - The bank is accelerating its digital transformation, enhancing digital infrastructure and security, with monthly active users for its mobile banking and payment apps reaching 53.06 million and 25.93 million respectively [5] - The bank has opened 7,039 open banking interfaces, with a total of 10.5 billion calls made [5] Group 4: Risk Management - The bank maintained a non-performing loan ratio of 1.26%, a decrease of 0.05 percentage points from the previous year, and a provision coverage ratio of 209.97%, an increase of 8.03 percentage points [6] - The bank disposed of non-performing loans amounting to 55.74 billion yuan, a year-on-year increase of 28.12% [6]

Core Viewpoint - The Bank of Communications showcased robust financial performance and strategic achievements in the "Shanghai main venue" construction and digital transformation during the mid-year performance briefing on August 29, 2025 [1] Financial Performance - The Shanghai branch's loan balance exceeded 620 billion yuan, representing a year-on-year growth of 10.88%, with a market share increase of 0.24 percentage points [1] - The international balance of payments in Shanghai reached 153.6 billion USD, with cross-border RMB transactions nearing 1 trillion yuan, highlighting the bank's international financial service capabilities [1] Digital Transformation - Monthly active users of the mobile banking app surpassed 49.12 million, while the "Buy Now" app had 25.58 million users, and the open banking interface was called 8.5 billion times [1] - The bank is enhancing smart operations and customer service experience through initiatives like "AI+" and the launch of the "Traffic Connection" platform [1] Emerging Fields - The asset under management (AUM) for elderly clients reached 2.27 trillion yuan, with significant growth in loans for core digital economy industries [1] - The group is achieving synergistic development across various sectors, including leasing, funds, wealth management, and insurance, with subsidiary net profit contributions nearing 10% [1] Future Outlook - The Bank of Communications plans to continue focusing on "five major articles," deepen digital transformation, optimize business structure, maintain risk control, and promote high-quality sustainable development in the second half of the year [1]

Core Insights - The government has prioritized "boosting consumption" as its top task for the year, with the Bank of Communications Shaanxi Branch (Shaanxi BOC) playing a key role in regional finance by creating a service system that integrates "policy guidance, product adaptation, scenario penetration, and ecological collaboration" to inject sustainable financial momentum into consumption [1][2]. Group 1: Front-End Consumption - The core of front-end consumption lies in resolving the structural contradictions between residents' consumption capacity and willingness. Shaanxi BOC effectively releases consumption potential through "inclusive relief and precise drip irrigation" [1]. - The foundation of consumer confidence is stable housing. Shaanxi BOC actively implements the central bank's policy to lower existing mortgage rates, benefiting over 50,000 home-buying families and directly releasing over 100 million yuan in annual consumption potential [1]. Group 2: Mid-Stream Consumption - Financial "nourishment" for industries is a necessary measure to boost front-end consumption. Shaanxi BOC employs an industry credit approach to address financing difficulties and facilitate consumption cycles [2]. - The bank has launched the "Fuping Dairy Goat Loan" to support the dairy goat industry, utilizing various data points to overcome challenges related to fixed asset collateral and third-party guarantees [2]. - The "Xingnong Business Circle Loan" targets agricultural product circulation, expanding the number of supported wholesale markets from 8 to 11 and increasing credit limits to a maximum of 7 million yuan [2]. Group 3: Consumption Loans - Consumption loans are a core tool for boosting consumption, with Shaanxi BOC establishing a "cash + scenario" product system, featuring the "Huimin Loan" with a maximum credit limit of 1 million yuan [3]. - The bank has increased the loan ratio for new energy vehicles to 100% and collaborates with numerous brands to integrate green finance into the consumption chain [3]. - Credit card consumption serves as a primary support for scenario finance, with initiatives such as new customer rewards and promotional activities across various sectors to stimulate high-frequency spending [3].