以下文章来源于餐饮O2O ，作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体，每天分享餐饮产业上下游新鲜资讯+干货案例，以媒体为入口，为餐饮业提供咨询培训、投融资、供应链、开店 选址、创业加盟等行业深度服务。 01 ■ 近亿播放量！ 大米冰淇淋成新晋顶流， 1 小时狂销 400 支 近期，一款大米冰淇淋走红，在抖音相关播放量高达近亿， 其中 # 大米冰淇淋 5388.6 亿、 # 野人先生大米冰淇淋 2611.8 、 # 米饭冰淇淋 1840.4 亿。 为今夏冰淇淋赛道的 " 现象级单品 " 。 这款 以大米为核心原料 的创新产品，不仅唤醒了消费者对 " 米香 + 奶香 " 的味觉记忆，更以 " 地域食材 + 手工工艺 + 场景化营销 " 的组合拳 ，打破了 传统冰淇淋的品类边界。 | 11:56 @ | | | | 5 = 11 5 = 11 = 20 = | | --- | --- | --- | --- | --- | | 大米冰淇淋 | | | 搜索 | | | 蔵昌 店铺 | 用户 | 音乐 | 话题 | 小程序 | | | #大米冰淇淋 | | | 立即参与 | | | ...

Core Insights - DQ's innovative approach of incorporating Wuchang rice into ice cream reflects the necessity of creativity in the new consumption era [1][4] - The collaboration with "Tomb Raider" has successfully engaged fans, creating a unique emotional connection and enhancing the product's appeal [2][10] Product Innovation - DQ launched the Wuchang Rice Mochi Blizzard, which topped the delivery charts and is expected to become a blockbuster product with annual sales exceeding 100 million [4][5] - The unique flavor combination of rice, mochi, and rich milk has captivated consumers, leading to positive feedback and a sense of nostalgia among fans of "Tomb Raider" [2][8] Marketing Strategy - DQ's marketing strategy includes interactive experiences, such as a tabletop game that allows customers to engage with the "Tomb Raider" theme while enjoying their ice cream [3][10] - The brand has successfully created a sense of community among fans, encouraging them to share experiences and memories associated with the "Tomb Raider" series [10][12] Consumer Engagement - DQ's events, such as the "Rice Festival," have attracted thousands of fans, showcasing the emotional power of nostalgia and community [9][10] - The brand's ability to connect with the younger generation through cultural symbols and emotional narratives has strengthened its market position [7][13] Brand Positioning - DQ distinguishes itself from competitors by focusing on deep cultural connections rather than merely leveraging popular IPs, creating a unique brand identity [11][13] - The emphasis on immersive experiences and emotional resonance has established DQ as a favored destination for young consumers [16]