在"情绪价值"成为消费关键词的当下，人们开始为"微小而确定"的幸福感买单。 艾媒咨询数据显示，2024年中国"情绪经济"市场规模已达约2.31万亿元，预计2029年将突破4.5万亿元。 但比数字更值得注意的是，人们开始重新回答一个看似简单的问题：我们为什么要买东西？ 相比追逐爆款，越来越多的年轻人开始把消费视为 "挑选生活"的过程。不是因为某个产品火了，而是 因为它能在某个具体的时刻回应自己具体的情绪、状态和需求。 也正因此，人们不再局限于既有的消费模板。在国内商品选择不断丰富的同时，越来越多的消费者开始 从全球范围寻找那些更加细分、有趣、好用且契合自我内在世界的好物。随着亚马逊海外购等跨境进口 电商的普及，这种探索变得更轻松、更高频。不必跨时区联络代购，无需费心计算复杂税费，也不用在 真假难辨的渠道间反复犹豫——海淘成为了一种日常。 而作为海淘消费的关键节点，"黑五"恰好为这种"悦己"式的精准采购提供了一扇清晰的窗口。人们借此 机会，从全球精选那些能融入日常、呼应情绪的好物，一步步搭建起更贴合自我，也更令人安心的生活 细节。 全球搜寻 属于自己的生活方式 3年前在美国读书时，小李收到了朋友送的WoodWic ...

（原标题：欧盟称将取消小额包裹免税；速卖通海外双11开卖丨出海周报） 21世纪经济报道记者 董静怡 近年来，东南亚各国积极推进交通绿色转型，中国车企抓住机遇，正加速布局东南亚市场。目前，泰国 已经成为众多中国新能源车企竞相投资的热土，已有超十家中国电动摩托车品牌进驻泰国，在电动两轮 车整体市场中占有率突破10%。而在越南，多地政策发力，中国电摩企业迎市场机遇。数据显示，中国 品牌市场份额已达到约28%。目前已有超过十家中国电动摩托车品牌在越南进行长期战略布局和本地化 投资。 海外双11开卖，200+品牌速卖通首日销售额反超亚马逊 11月11日，阿里速卖通海外双11全球开卖。据内部人士透露，速卖通双11首日，至少有200个品牌达成 了超亚马逊日均2倍的销售额，部分行业头部品牌如音频设备EDIFIER、行车记录仪70mai、骑行码表 iGPSPORT更是超亚马逊6-10倍爆发。速卖通正用激进的品牌策略和亚马逊争夺中高端品牌市场。9月， 速卖通启动"超级品牌出海计划"，宣布要让品牌用在亚马逊一半的成本，实现更高成交。 欧盟：将提前对价值低于150欧元的免税"小额包裹"征税 欧洲理事会当地时间11月13日宣布对进入欧 ...

中新网上海11月14日电 (陶思阅)14日，亚马逊海外购"黑色星期五"快闪店首次落地上海。在活动现场， 亚马逊海外购亚太区负责人李岩川接受中新网采访时表示，中国消费者对整个服务链条要求高，并且期 待"微创新"。 "年轻消费者愿意拓展小众品牌商品，中国消费者对整个服务链条要求高。"李岩川说，例如，中国消费 者重视购物详情页的浏览体验、实时查看快递物流情况、售后服务质量等。"这也对亚马逊海外购提出 了更高要求，在保持服务质量的同时，通过社交媒体洞察新需求，进行'微创新'。"李岩川说道。 据介绍，落地上海的亚马逊海外购"黑色星期五"快闪店，展示品类涵盖户外、家居、美妆、电子、健康 等，融入互动装置与打卡亮点，吸引消费者体验。这也是亚马逊海外购线上线下融合的尝试，让消费者 近距离接触产品，并得到消费者的使用反馈。 此外，本次大促融入了人工智能(AI)元素。亚马逊在全球部署了100万余个机器人，提升送货效率。AI 购物助手Rufus今年拥有活跃用户数2.5亿。(完) （文章来源：中国新闻网） 11月14日，亚马逊海外购"黑色星期五"快闪店落地上海，游客在店内参观。陶思阅摄 李岩川介绍，在亚马逊海外购2025"黑色星期五 ...

Core Insights - Amazon China is launching a major summer shopping event called "Sea Discount Festival" from July 8 to 12, featuring over 30,000 international brands and more than 2 million overseas products [1][3] - The event aims to create a unique summer promotion symbol for Chinese consumers, enhancing their shopping experience and loyalty [1][3] Product Selection and Pricing - "Sea Discount Festival" focuses on summer needs of Chinese consumers, offering a carefully curated selection of products, including tech innovations and trendy items [3] - The pricing strategy combines overseas discounts with local exclusive offers, providing a transparent and simplified shopping experience [3] Logistics and Consumer Experience - Amazon has improved logistics efficiency with a "2-day delivery" from Ningbo bonded warehouse and 16-hour customs clearance via SF International, enhancing the shopping experience [5] - The "import supermarket" feature during the festival allows consumers to purchase high-quality imported goods at more affordable prices, targeting essential household needs [5] Technological Advancements - Amazon utilizes big data and AI for real-time trend analysis and product matching, significantly improving logistics efficiency through enhanced global infrastructure and local partnerships [6] - The company is expanding its presence in lower-tier cities, with a notable increase in the consumer base and spending power in the maternal and infant product categories [6] Strategic Market Positioning - The "Sea Discount Festival" marks Amazon's transition from a cross-border e-commerce platform to a global lifestyle operator, aiming to integrate overseas products into daily life for Chinese consumers [6]

Core Viewpoint - Amazon Overseas Purchase is intensifying its efforts in the Chinese market by launching the "Sea Discount Festival," aiming to establish it as an annual shopping event for Chinese consumers [2][3][5]. Group 1: Market Strategy - Amazon aims to create a unique shopping rhythm by launching the "Sea Discount Festival" from July 8 to 12, avoiding direct competition with major local sales events like 618 and Double Eleven [3][6]. - The festival will feature over 30,000 international brands and more than 2 million overseas products, with a focus on high-frequency repurchase categories such as baby products and food [8][10]. - Amazon is collaborating with JD.com to leverage its large user base, marking a strategic shift from its previous approach in the Chinese market [3][14]. Group 2: Consumer Insights - The timing of the "Sea Discount Festival" is based on observations that parents tend to shop more during school holidays, indicating a targeted approach to consumer behavior [7]. - Amazon Overseas Purchase is responding to new consumer demands and preferences, aiming to provide a better service for local consumers [5][11]. Group 3: Logistics and Pricing - During the "Sea Discount Festival," Amazon will introduce a new pricing strategy called "Sea Discount Price," which simplifies the purchasing process for consumers [9]. - The logistics strategy includes zero-threshold global shipping for single items and expedited delivery options, with some products reaching consumers in as little as 2 days [9][18]. Group 4: Competitive Landscape - The Chinese cross-border e-commerce market is dominated by local giants like Tmall International and JD International, which hold over 70% market share [3][21]. - Despite past challenges, Amazon Overseas Purchase is focusing on its global supply chain advantages to tap into the growing market of 188 million cross-border shopping users in China [4][22]. Group 5: Future Outlook - The cross-border e-commerce market in China is expected to continue growing, with projections indicating a potential doubling of market size in the next three years [23]. - Amazon recognizes the need to balance global products with local consumer needs, which will be crucial for its success in the competitive landscape [27].

Core Insights - The Chinese cross-border import e-commerce market holds significant potential, driven by increasing consumer awareness and demand for overseas products [1][3] Group 1: Market Opportunities - Three main factors support the growth of the Chinese cross-border import e-commerce market: favorable government policies, rapid advancements in AI technology, and improvements in logistics [3] - Government policies provide tax incentives and optimize customs infrastructure, creating a conducive environment for cross-border e-commerce [3] - The rapid development of AI technology enhances efficiency across various e-commerce processes, allowing employees to focus on more creative and valuable tasks [3] Group 2: Logistics and Infrastructure - The global logistics system and international flights are gradually recovering, presenting structural opportunities for cross-border e-commerce [3] - As the volume of cross-border e-commerce continues to grow, more companies are expected to utilize commercial flights for cargo transport, improving the efficiency of the entire logistics chain [3] Group 3: Localization Strategies - Amazon is actively investing in live streaming as part of its localization strategy, establishing a mature live streaming system on its WeChat mini-program [4] - The trend of "dual integration" between e-commerce platforms and content platforms is creating greater development space for live streaming sales [4] - Live streaming in China has a significantly higher conversion rate compared to Southeast Asia and Western markets, making it an essential part of the e-commerce ecosystem [4]

Core Insights - Amazon Overseas Purchase has launched its first annual summer promotion "Sea Discount Festival" for Chinese consumers, running from July 8 to 12, featuring over 30,000 international brands and more than 2 million overseas products [3] - The company is accelerating its content e-commerce strategy in China, noting that live streaming has a higher conversion rate compared to overseas markets, making it an essential part of the e-commerce chain [3][4] - AI and cloud computing are being leveraged to optimize fulfillment costs and enhance operational efficiency through content generation, user recommendations, and data analysis [3][5] Market Trends - The consumer base for Amazon Overseas Purchase is becoming younger and more educated, with a notable shift towards third- and fourth-tier cities, particularly in the mother and baby product category [3][6] - The integration of content e-commerce and social media is a key focus for the company, as these channels help acquire new users and maintain high engagement with existing customers [5] Competitive Landscape - Amazon Overseas Purchase collaborates with JD.com, sharing product selection and optimizing user experience through technology, while maintaining control over logistics and customer service [7] - The current market environment for cross-border e-commerce is favorable due to supportive policies, technological advancements in AI, and ongoing improvements in logistics infrastructure [8][9] Future Opportunities - The company sees potential growth in vertical segments of the market, particularly in content-related areas of import e-commerce, as major platforms have already covered mainstream markets [10]

Core Viewpoint - The future of China's cross-border import e-commerce market presents significant opportunities, driven by consumer interest in overseas products, supportive policies, technological advancements, and logistics improvements [2][3]. Policy Support - The Chinese government is actively promoting cross-border import goods through tax rate benefits and optimized customs infrastructure, creating a favorable environment for the development of cross-border e-commerce [2]. Technological Advancements - The rapid development of AI is enhancing efficiency across various sectors, including technical creativity, code writing, content review, and social media material production. This allows employees to focus on more creative and valuable tasks, presenting a transformative opportunity for businesses in the fast-paced cross-border e-commerce industry [2]. Logistics Improvements - The global logistics system and international flights are gradually recovering from pandemic impacts, which presents structural opportunities. As cross-border e-commerce continues to grow, more companies may utilize commercial flights for cargo, improving the efficiency of the entire cross-border logistics chain [3]. Localization Initiatives - Amazon Overseas Purchase is actively investing in live streaming as a localization strategy. A mature live streaming system has been established on the WeChat mini-program, with attention to growth potential on other mainstream social media platforms. This dual integration trend between traditional e-commerce and content platforms creates greater development space for live streaming sales [3]. Live Streaming E-commerce - In China, live streaming as a sales conversion tool is leading globally, with significantly higher conversion rates compared to Southeast Asia and Western markets. Live streaming has become an indispensable part of the e-commerce chain, and it is expected to further proliferate globally as an efficient consumption model [3].