Core Viewpoint - JD Auto has launched a nationwide recruitment plan for the "National Good Car" delivery centers, aiming to create a comprehensive service network that integrates sales, delivery, and after-sales services [1] Group 1 - The "National Good Car" delivery center recruitment plan is a key extension of the "National Good Car" project [1] - JD Auto will collaborate with 4S stores, auto delivery centers, and comprehensive service centers across the country [1] - JD Auto also announced a 1 billion resource investment to initiate the "One County, One Store" car maintenance partner recruitment plan [1]

Group 1 - JD Auto announced a "50 billion car maintenance subsidy" campaign and launched a "365 worry-free purchase" service while soliciting new names from the public [4] - The Shanghai Intellectual Property Court ruled that JD Auto engaged in unfair competition related to the "Zhenhu Price" promotional activities, leading to a final judgment against JD Auto [4] - The court found that JD Auto's actions constituted commercial defamation and false advertising, causing consumer misunderstanding in specific scenarios [4] Group 2 - Tu Hu Car Maintenance has received a compensation payment of 5 million yuan from JD Auto following the court's ruling [4]

Core Viewpoint - The Shanghai Intellectual Property Court has ruled that the actions of JD Auto in the "Zhenhu Price" promotional campaign constitute unfair competition, leading to a legal dispute initiated by Shanghai Lantu Information Technology Co., Ltd. [3][7] Group 1: Legal Developments - The Shanghai Intellectual Property Court has recognized that JD Auto's involvement in the "Zhenhu Price" promotion is deemed as unfair competition [3][7] - JD Auto has issued a statement to clarify the situation and mitigate any negative impact from the ruling [3][7] Group 2: Company Response and Future Plans - JD Auto expressed regret that competitors feel affected by the "Zhenhu Price," emphasizing that it is merely a name and will not deter their commitment to providing quality and affordable car maintenance services [8] - The company plans to launch a 5 billion yuan car maintenance subsidy initiative and a 365 worry-free purchase service, while also inviting the public to suggest a new name for the promotion [8][9] - JD Auto has stated that the original intent of the "Zhenhu Price" campaign was to address issues in the car maintenance market, such as lack of guarantees, price transparency, and service standards [8]

Core Points - JD Yancheng has launched a 5 billion yuan car maintenance subsidy campaign and is soliciting a new name for the initiative, aiming to enhance the car maintenance experience for users [1][2] - The initiative was designed to address issues in the aftermarket, such as lack of guarantees, price transparency, and service standards, but has faced criticism from competitors who believe it negatively impacts their business [1] - JD Yancheng has complied with court orders by ceasing the use of the "Zhenhu Price" marketing content prior to the effective judgment [2]

Core Insights - JD.com's automotive sales during the 618 shopping festival saw a significant surge, with tire sales increasing by 430% year-on-year in the week leading up to the event, and Linglong Tire achieving an impressive 800% growth [1][6]. Group 1: Sales Performance - Linglong Tire emerged as a standout performer with an 8-fold increase in sales, highlighting the brand's strong market presence [1][6]. - On the opening day of the 618 event, Linglong Tire's sales increased nearly 30 times compared to the previous year [6]. Group 2: Technological Advancements - Linglong Tire has integrated RFID chips into its products, allowing for full traceability from production to disposal, enhancing quality control and after-sales service [3][4]. - The company has developed innovative technologies such as "water film nemesis" for improved wet braking performance and self-repairing tires to address safety concerns for electric vehicles [4]. Group 3: Market Positioning - The growth of electric vehicles has provided domestic tire manufacturers like Linglong with opportunities to excel, as these vehicles have higher demands for tire performance [4]. - Linglong Tire has become the leading brand in the domestic electric vehicle tire market, with a consistent market share from 2020 to 2024 [4]. Group 4: E-commerce Strategy - Linglong Tire has officially entered the e-commerce space by partnering with JD.com, expanding its product offerings from 120 to 300 types within a year [9][10]. - The collaboration with JD.com has allowed Linglong to leverage a comprehensive service ecosystem, enhancing customer experience and driving sales growth [13]. Group 5: Future Growth Plans - Linglong Tire aims for a threefold increase in sales over the next year, focusing on improving product quality and customer service [7][12]. - The company is participating in government-subsidized programs to boost sales, with reported increases of 500% in daily sales during promotional events [12].