近日，竞争力智库、北京中新城市规划设计研究院等机构在北京联合发布《中国县域旅游竞争力报告 2025》，揭晓中国市辖区旅游综合竞争力百强区、中国县域旅游综合竞争力百强县市等榜单，环翠区、 荣成市双双上榜。 今年以来，环翠区以精品旅游项目为抓手，加快推进现代化国际海滨旅游度假名城建设，规划实施26个 总投资90.3亿元的文旅项目，目前宜必思酒店、希尔顿逸林酒店等项目已投入运营。同时，以里口山景 区为核心，打造亲子乐园、山地越野车等体验项目，构建一站式乡村旅游体系；围绕千里山海自驾旅游 公路，精心雕琢"大相框""猫头山"等网红打卡地，策划具有网红特质的文旅新场景；聚焦半月湾、葡萄 滩海水浴场等区域，新上千寻集梦、礁石咖啡项目等。 此外，环翠区还举办"暇日相期 山海相许"漫步音乐会系列活动，将开放式景区、网红打卡地、乡村地 区、文旅商圈作为活动举办场地，强化旅游资源的文化赋能，系列活动场均观看人数达5万余人次。"漫 步音乐会"探索旅游公共服务新模式案例获评第二批山东省文化和旅游高质量发展创新典型做法。 荣成市全力打造全域、全季、全龄的国际滨海休闲度假旅游目的地城市。其中，北部以那香海、纹石滩 沙滩、布鲁威斯号为重点， ...

Core Insights - The night economy is becoming a new engine for summer economic growth, with a focus on diverse consumption scenarios such as night tours, night markets, and nighttime performances [1][5][8] Group 1: Night Economy Development - The "golden four hours" of the night economy, from 6 PM to 10 PM, has seen increased activity as various regions implement supportive policies [1] - As of late July, there are over 1.65 million existing night economy-related enterprises in China, with 168,600 new registrations this year [3] - The night economy is being promoted through various activities, including family-friendly events, cultural markets, and music-themed night tours, which have significantly boosted local economies [5][8] Group 2: Consumer Engagement and Trends - There has been a 100% increase in search and comment volume related to "night tours" since July, with a 230% increase in the search heat for "scenic night tours" [6] - Weekly themed night activities in places like Yunnan have attracted thousands of participants, generating over 150,000 yuan in direct consumption and a 65% increase in weekend tourism revenue [5] Group 3: Infrastructure and Service Enhancement - The nighttime opening rate of 5A scenic spots has increased from 23% in 2020 to 63% in 2024, indicating a significant expansion in night tourism offerings [5] - Nearly 40% of national-level tourist resorts have developed night tourism products, including performances and outdoor entertainment [5]

Core Viewpoint - The article highlights the significant impact of returning to rural entrepreneurship, particularly through the efforts of Yang Chisheng, who has invested heavily in his hometown, transforming it into a thriving community with a focus on tourism and agriculture [1][4][17]. Investment and Development - Yang Chisheng has invested a total of 1.5 billion yuan in Haiyang Village, with plans to exceed this amount in the coming year, including a new hot spring hotel and wellness community with an expected total investment of 2 billion yuan [1][4]. - The village has received national recognition as a "Beautiful Leisure Village" and is developing various facilities such as rural homestays, organic farms, and eco-friendly pathways [3][4]. Community and Economic Impact - The initiatives have led to a significant increase in local employment, with over 1,000 job opportunities created, and the average income of villagers rising from less than 7,000 yuan to 30,000 yuan annually [15][17]. - Yang Chisheng has established a "Rural Revitalization Care Fund" to support students and encourage local development, demonstrating a commitment to community welfare [6][14]. Sustainable Practices - The new accommodations in Haiyang Village are designed with a focus on sustainability, utilizing low-energy consumption methods that reduce energy costs by 70% [11][14]. - Yang Chisheng emphasizes preserving the village's traditional architecture and natural environment, ensuring that renovations maintain the area's cultural heritage [10][11]. Future Vision - Yang Chisheng aims to collaborate with six surrounding villages to create a model for comprehensive rural revitalization and common prosperity by 2027 [4][14]. - The article suggests that the trend of returning to rural entrepreneurship is gaining momentum, with more individuals inspired to invest in their hometowns, contributing to local economic growth and community development [17].