Core Insights - The meal replacement powder has gained popularity on social media, changing dietary habits among young people, but health risks are a concern [1] - The meal replacement market in China reached a scale of 1.75 trillion yuan in 2023 and is expected to exceed 3.5 trillion yuan by 2027 [1] Industry Overview - Meal replacements were initially designed for specific situations where regular meals are not possible, but they are now expanding to the general population, particularly targeting weight loss consumers [1][2] - The business model of the meal replacement industry is characterized by "light assets and heavy marketing," with low entry barriers for new brands [2] Health Concerns - There are significant health risks associated with meal replacements, including potential nutritional deficiencies and digestive issues for the general population if relied upon long-term [1] - Medical professionals recommend that meal replacements should only be used under guidance for specific patients, not as a primary dietary source for the general public [1] Market Regulation - The meal replacement market requires clearer regulations, including national standards for energy values and nutrient ratios [2] - Brands should focus more on research and development rather than marketing gimmicks to ensure nutritional adequacy [2] Consumer Guidance - Consumers are advised to pay attention to the efficacy of meal replacement products and not be misled by attractive advertising [2] - A balanced diet and exercise are emphasized as essential for health, rather than solely relying on meal replacements [2]

中国营养学会发布的《中国肥胖预防和控制蓝皮书》中提出，代餐作为能量平衡的一餐，可以有效减低体重和体脂，是营养素 补充和减少能量摄入的一种方式。但并非适用于所有人，盲目使用存在多重风险。 央视网消息：目前，市面上轻食及代餐等食品琳琅满目、品类繁多，不少消费者购买食用是为了减脂减重。但是这些产品真的 能减肥吗？消费者又该注意什么呢？ 北京协和医院临床营养科副主任医师 康军仁：在研究中代餐能够减重，它有很多限定条件，不是所有的人都能加入的，有的 朋友他自个儿本身体重大了之后，肝肾功能是有异常的，然后就发现把肌酐吃高了，肝肾功能吃坏了。 目前市面上常见的代餐形式有代餐粉、代餐棒、代餐奶昔、代餐粥等等。专家提醒，部分称所谓有减肥功效的类似代餐产品都 是通过抑制人体神经中枢、刺激肠道、增加机体耗氧量的方式达到非健康的减肥效果，对人体伤害较大，脾胃虚弱者可能会造成腹 泻、肠道功能紊乱或者肝肾功能的损害等。另外，部分消费者用"果蔬+代餐"替代正餐，长期使用可能导致蛋白质、必需脂肪酸缺 乏，引起脱发、月经不调等问题。专家表示，科学减重的关键在于能量摄入与消耗的平衡，仅靠吃代餐减肥并不科学。 此外，专家提醒，目前市场上的轻食产品 ...