（原标题：专访澳门招商局主席谢永强：以多元文化构筑澳门会展独特竞争力） 南方财经 21世纪经济报道记者田静 澳门报道 澳门特区统计暨普查局最新数据显示，澳门特区2025年前三季旅客非博彩总消费达582.5亿澳门元，同 比增长3.6%。其中，以参加会展为目的的旅客人均消费表现尤为亮眼，高达4,398澳门元，显著高于平 均水平。这组数据印证了会展业作为澳门经济多元化重要引擎的地位正不断增强。 近日，南方财经记者专访了澳门特区招商投资促进局行政管理委员会主席谢永强，围绕会展业如何通过 国际化、专业化提升核心竞争力，其在"1+4"经济适度多元战略中的角色，以及在全球竞争中打造差异 化优势等话题，进行了深入交流。 "让参会不仅是'商务行为'，更是'文化体验'。"采访过程中，谢永强详细阐述了澳门会展业已构建的四 大发展基础，并表示将通过一系列优化措施与重磅活动，持续推动会展业高质量发展，助力澳门打造联 通内外的国际会展中心。 （澳门特区招商投资促进局行政管理委员会主席谢永强。） 四大基石支撑会展业提质增效 南方财经： 2025 年上半年澳门共举办了 918 项会展活动，专业展览观众同比增长近三成，海外专业观众 增长两成。 ...

Core Viewpoint - The article discusses the launch of the "Several Measures for Accelerating the Promotion of Exhibition Economy to Boost Consumption" by the Zhejiang Provincial Department of Commerce and 18 other departments, aimed at enhancing the exhibition economy's role in driving consumption and fostering new consumption patterns in Zhejiang Province, with implementation set for September 27, 2025 [2][6]. Group 1: Objectives and Goals - The overall goal of the measures is to leverage Zhejiang's industrial, open market, and geographical advantages to promote high-quality development of the exhibition economy and enhance the "Explore Zhejiang through Exhibitions" brand [2]. - The measures aim to integrate the exhibition economy with consumption promotion, focusing on attracting consumer populations, creating consumption scenarios, and ensuring consumption support [2]. Group 2: Development Strategies - Zhejiang will encourage the brand development of exhibitions and support high-quality national and provincial exhibitions to enhance their domestic and global influence [2][3]. - The province will accelerate the internationalization of exhibitions by utilizing overseas resources and inviting foreign exhibitors to participate in local events, with a target of having 10% of exhibitors from abroad [3]. Group 3: Support for Scale and Specialization - The measures will support the scaling of exhibitions by providing policy incentives based on exhibition size, area, and attendance, particularly focusing on increasing participation from outside the province [3]. - There is an emphasis on the specialization of exhibitions, encouraging localities to align exhibitions with leading industries and promote "one industry, one exhibition" initiatives [3]. Group 4: Innovation and Consumer Engagement - The measures propose an "Exhibition + Integrated Trade" model to support foreign trade enterprises in expanding into domestic markets, including the establishment of integrated trade zones at exhibitions [4]. - Future exhibitions will focus on launching new products, with dedicated areas for product premieres and a service loop for product promotion [4]. Group 5: Enhancing Service and Environment - The measures include initiatives to streamline approval processes for exhibition activities, improve customs procedures for international exhibitors, and enhance visa services for foreign participants [5]. - A "one-stop" approval mechanism will be established to facilitate the organization of exhibitions and improve the overall business environment [5]. Group 6: Unique Features of the Policy - The policy introduces new pathways for the exhibition economy to stimulate consumption and emphasizes the importance of evaluating the effectiveness of consumption promotion [6]. - It also explores cross-departmental coordination mechanisms and supports the establishment of academic programs related to the exhibition industry [6].