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中青旅:公司整合营销业务已在海南布局
Zheng Quan Ri Bao Wang· 2025-12-26 13:40
证券日报网讯12月26日,中青旅(600138)在互动平台回答投资者提问时表示,公司整合营销业务已在 海南布局,成立中青博联海南公司定位于中青旅整合营销业务板块的区域总部,将逐步推进中青旅体系 内的会展活动、营销传播、赛事演艺等业务在海南落地;同时为海南本地机构客户、来岛机构客户提供 高品质的整合营销服务,以及引进海南自贸港迫切需要的国际性会展活动、赛事演艺等大型项目,助推 海南会展产业发展。中青博联海南公司亦承担着中青旅驻海南办事处职责,在海南自由贸易港积极探索 和拓展旅游、景区、酒店、文创等领域投资建设运营等机遇,为中青旅业务在自贸港全面落地打好基 础。 ...
会展业竞争力 成都位列副省级城市第二
Si Chuan Ri Bao· 2025-12-03 06:29
近年来,成都围绕会展产业"建圈强链",坚持以国际化、专业化、品牌化、信息化为引领,大力实 施名展、名馆、名企、名业"四名"培育,深入推进"展产融合、展贸融合、展旅融合",全力建设"国际 会展之都"。2025年1—10月,成都举办重大会展活动911场,展出总面积1218.4万平方米,同比增长 3.6%;实现会展业总收入1379.1亿元,同比增长4.8%,多项核心指标稳步攀升。 新闻背景 会展业作为现代服务业的重要组成部分,是衡量城市对外开放水平和经济发展活力的标志性产业。 中国城市会展业竞争力指数报告至今已连续编制十年,逐步构建起一套科学系统、多维度的综合评 价体系,为观察我国城市会展业发展态势提供了重要视角,也为相关政策制定和行业决策提供了有益参 考。(记者 段玉清) 近日,2025中国城市会展业竞争力指数研究成果在成都发布,现场发布的《2024年度中国城市会展 业竞争力指数报告》显示,成都在副省级城市会展业竞争力指数排名中位列第二。 作为今年报告发布的新亮点,研究首次推出"专业会展场馆竞争力"单榜排名。该项评估体系对全国 305个专业会展场馆的规模体量、运营效率及所在城市产业支撑等多维度数据进行系统测算。值 ...
专访澳门招商局主席谢永强:以多元文化构筑澳门会展独特竞争力
(原标题:专访澳门招商局主席谢永强:以多元文化构筑澳门会展独特竞争力) 南方财经 21世纪经济报道记者田静 澳门报道 澳门特区统计暨普查局最新数据显示,澳门特区2025年前三季旅客非博彩总消费达582.5亿澳门元,同 比增长3.6%。其中,以参加会展为目的的旅客人均消费表现尤为亮眼,高达4,398澳门元,显著高于平 均水平。这组数据印证了会展业作为澳门经济多元化重要引擎的地位正不断增强。 近日,南方财经记者专访了澳门特区招商投资促进局行政管理委员会主席谢永强,围绕会展业如何通过 国际化、专业化提升核心竞争力,其在"1+4"经济适度多元战略中的角色,以及在全球竞争中打造差异 化优势等话题,进行了深入交流。 "让参会不仅是'商务行为',更是'文化体验'。"采访过程中,谢永强详细阐述了澳门会展业已构建的四 大发展基础,并表示将通过一系列优化措施与重磅活动,持续推动会展业高质量发展,助力澳门打造联 通内外的国际会展中心。 (澳门特区招商投资促进局行政管理委员会主席谢永强。) 四大基石支撑会展业提质增效 南方财经: 2025 年上半年澳门共举办了 918 项会展活动,专业展览观众同比增长近三成,海外专业观众 增长两成。 ...
为“会展经济”添一把火,浙江准备怎么做?
Sou Hu Cai Jing· 2025-09-01 16:38
Core Viewpoint - The article discusses the launch of the "Several Measures for Accelerating the Promotion of Exhibition Economy to Boost Consumption" by the Zhejiang Provincial Department of Commerce and 18 other departments, aimed at enhancing the exhibition economy's role in driving consumption and fostering new consumption patterns in Zhejiang Province, with implementation set for September 27, 2025 [2][6]. Group 1: Objectives and Goals - The overall goal of the measures is to leverage Zhejiang's industrial, open market, and geographical advantages to promote high-quality development of the exhibition economy and enhance the "Explore Zhejiang through Exhibitions" brand [2]. - The measures aim to integrate the exhibition economy with consumption promotion, focusing on attracting consumer populations, creating consumption scenarios, and ensuring consumption support [2]. Group 2: Development Strategies - Zhejiang will encourage the brand development of exhibitions and support high-quality national and provincial exhibitions to enhance their domestic and global influence [2][3]. - The province will accelerate the internationalization of exhibitions by utilizing overseas resources and inviting foreign exhibitors to participate in local events, with a target of having 10% of exhibitors from abroad [3]. Group 3: Support for Scale and Specialization - The measures will support the scaling of exhibitions by providing policy incentives based on exhibition size, area, and attendance, particularly focusing on increasing participation from outside the province [3]. - There is an emphasis on the specialization of exhibitions, encouraging localities to align exhibitions with leading industries and promote "one industry, one exhibition" initiatives [3]. Group 4: Innovation and Consumer Engagement - The measures propose an "Exhibition + Integrated Trade" model to support foreign trade enterprises in expanding into domestic markets, including the establishment of integrated trade zones at exhibitions [4]. - Future exhibitions will focus on launching new products, with dedicated areas for product premieres and a service loop for product promotion [4]. Group 5: Enhancing Service and Environment - The measures include initiatives to streamline approval processes for exhibition activities, improve customs procedures for international exhibitors, and enhance visa services for foreign participants [5]. - A "one-stop" approval mechanism will be established to facilitate the organization of exhibitions and improve the overall business environment [5]. Group 6: Unique Features of the Policy - The policy introduces new pathways for the exhibition economy to stimulate consumption and emphasizes the importance of evaluating the effectiveness of consumption promotion [6]. - It also explores cross-departmental coordination mechanisms and supports the establishment of academic programs related to the exhibition industry [6].